Univision Is A Fucking Mess

The industry is a blaze just before Upfront Week, Gizmodo’s Special Project Desk writers Kate Conger, David Uberti, and Laura Wagner wrote this article about their parent company Univision, it’s worth a read.  In two words, OUCH & WOW!  Give us your thoughts. 

GroupM Introduces State of Digital [REPORT]

GroupM released a new report, “State of Digital,” offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers.

Creativity wins effectiveness contest once again

Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital.  by Nigel Hollis

The American Audio Landscape [REPORT]

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

Advertisers Love Influencer Marketing

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months.

Global advertising confidence rising rapidly, 4.6% growth forecast for 2018 [REPORT]

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.

Confused About the Advertising Industry? Who Isn’t? Read On!

Holding company shares are falling.  Their ad agencies are shrinking, with low morale, low salaries and hiring freezes.  Accenture and Deloitte are the new, growing competitors.  Advertisers are cutting spend but investing in-house.  Chief Creative Officers are disappearing, not entirely due to sexual harassment charges.  Confused by some or all of this?  Read on!

Influencer Marketing 2018 [REPORT]

Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL AD DOLLARS

For 2018 MAGNA anticipates that a robust economic environment and historically high consumer confidence should generate yet another growth year for the US advertising market. MAGNA is anticipating the overall market to grow by +5.5% to $197 billion. This is an acceleration on last year (+2.7%) and stronger MAGNA’s previous forecast of +5.0%.

Celebrating the Advent of Consultancies

I was reading with huge interest Gonzalo López Martí’s last couple articles on the pros & cons of the different kinds of advertising providers a marketer can choose from and I think he missed one elephant in the room: consulting firms. You know: Accenture, Deloitte, PwC et al.  Allow me to share with you what I recently wrote about that the phenomenon. Here it goes.  By Santiago Olivera – President of Young & Rubicam Buenos Aires

How “Broken” Is Marketing at Major Advertisers?

Marketing is not fully represented by the career-stressed Chief Marketing Officer.  Marketing is not the digital/social specialist or the advertising manager.  Marketing is not the head of promotions or the brand manager.  Marketing is the network of corporate executives, loosely connected by money, expertise and objectives to achieve improvements in shareholder value, presumably from higher product growth rates.  Marketing is the CMO, the heads of Business Profit Centers, the head of Indirect Procurement, the CFO, the CEO and their media, creative and other ad agencies.  By Michael Farmer

The State of Influencer Marketing [PODCAST]

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously?

Unilever Conveys Plans to Continue – Not Cut – Social Media Spend [REPORT]

At the annual IAB Leadership Meeting today, Unilever CMO spoke of the company’s commitment to “responsible” platforms, content and infrastructure, and also conveyed that it will support partners such as Facebook and Google as they invest in improving their platforms. Commentary was somewhat contrary to prior press reports which indicated that Unilever may take a harder line on digital media, much as CPG peer Procter & Gamble did at the same event last year.  By Brian Wieser – Senior Research Analyst – Advertising / Pivotal Research Group

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