The case for the Culturally Competent Health Marketing [REPORT]
Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.
Article placement: Featured
Blogging Stats 2013 [INFOGRAPHIC]
It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.
Home Broadband 2013. [REPORT]
Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project.
AHAA Reveals Results of Generational Segment and Cultural Orientation Study Commissioned by AARP
“To know thy own target audience” could be the mantra of today’s successful marketing campaigns. Hispanic Millennials, GenXers and Boomer generational segments have unique consumer buying patterns. How they view the marketplace is influenced by a combination of macro-trends of their respective generations, by their lifestage priorities, and by their cultural orientation. This AHAA study, in collaboration with AARP, Targeting the Best Hispanic Consumer: A Generational and Cultural Orientation Study, dives into the differences in buying behavior of these segments as well as how they compare to their general market counterparts. In doing so, this study identifies business building opportunities for marketers.
Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty
45% of 18-34 Hispanics are choosing to live at home longer, resulting in more multi-generational Hispanic households and a tighter circle of trust among family
Upscale Latino Segment wields nearly HALF of Hispanic Buying Power
As part of its Thought Leadership strategy to provide in-depth understanding of the diversity of the Hispanic market, AHAA: The Voice of Hispanic Marketing explores the Upscale Latino segment as part of its research series released during the AHAA 2013 Conference. The study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands. The most influential segment since the baby boomers, Upscale Hispanics will drive shifts in category consideration, purchasing behavior and brand relationship.
Latino Populations are Growing Fastest – Where We Aren’t Looking
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami and New York still have the largest shares of the Latino population, new research from Nielsen highlights how the pace of growth is soaring in a range of areas outside of … Read more
A Demographic Portrait of Mexican-Origin Hispanics in the United States. [REPORT]
A record 33.7 million Hispanics of Mexican origin resided in the United States in 2012, according to an analysis of Census Bureau data by Pew Research Center. This estimate includes 11.4 million immigrants born in Mexico and 22.3 million born in the U.S. who self-identified as Hispanics of Mexican origin.
