Covid-19 has changed the developed markets of Europe and the US more quickly and more dramatically than what would have been imaginable during the early weeks of 2020. It has changed how and where people spend their time, what they think and feel, and it has spurred massive shifts in what people buy and how they buy it.
Every night, as 5 full time virtual students/workers get ready to take their car out for a spin, I think the auto industry is really missing the growth of the Hispanic consumer. I did say 5 adults… 4 cars… one house… and during COVID our cars are our escape strategy. By Ana Ceppi
Broadcasting & Cable / Multichannel News presented the 2020 Hispanic Television & Video Awards.
Debates over who is Hispanic and who is not have fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. The question surfaced during U.S. presidential debates and the confirmation of Sonia Sotomayor to the U.S. Supreme Court. More recently, it bubbled up after a singer from Spain won the “Best Latin” award at the 2019 Video Music Awards.
While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.
As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple’s Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.
In the second quarter of 2020, based on MAGNA’s analysis of media owners financials, advertising revenues dropped by -17% to $46bn.
Hispanics represent 18.5 percent of the population in this country, but just 4 percent of the executive ranks.
In this research brief, Stanford Latino Entrepreneurship Initiative’s research highlights the ongoing impact of COVID-19 on Latino-owned businesses. We followed up with the same group of Latino-owned businesses that took our survey in March and also surveyed a larger sample of 7,000 Latino and white business owners.
As if three simultaneous pandemics (a health-related, the social tension of racism and inequality and the global economic recession) weren’t enough, over the last ten years or so, our industry has gone through a “pandemic“ of its own. This “virus” has affected mainly multicultural marketing and branding, and ultimately, companies who have suffered from sales, their share of the market, and other KPI’s declines. It is known as “Total Market” and it’s both dangerous and damaging! The main symptoms are indifference, lethargy, laziness, shortsightedness or even blurry vision, which results in overall brand weakness and connection fatigue. By Luis Miguel Messianu Founder-Creative Chairman-CEO at Alma
Business must now decide how to manage three intertwined issues: Covid-19 and the ensuing economic downturn; the necessity of action on diversity, equality, and inclusion; and the election, which is prompting deep partisan divides.
In 2019, the poverty rate for the United States was 10.5%, the lowest since estimates were first released for 1959.
The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and comms teams.
The legacy award of the annual Hispanic Television Summit is the Award for Outstanding Achievement in Hispanic Television, presented by Broadcasting & Cable and Multichannel News. This year’s recipient is Diego Luna, an actor, director and producer for theater, film, and television. Since 2018, he has starred as drug cartel leader Miguel Angel Felix Gallardo in the wildly popular Netflix hit TV series, Narcos: Mexico. The Mexican born Luna is also known to audiences for his major film roles including that of Cassian Andor in 2016’s Rogue One: A Star Wars Story. By Joe Schramm, President, Schramm Marketing Group and Producer, Hispanic Television Summit
This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV. I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before. By Ana Ceppi
With Latinos poised to become the largest ethnic minority group in the electorate this November, Telemundo released an in-depth study examining a wide range of political and social views of young Latinos, the driving force behind Hispanic voter growth. In partnership with BuzzFeed News, the report titled “Young Latinos: A Generation of Change” includes a national online survey of registered Latino voters aged 18 to 34 and provides a detailed look at one of the country’s fastest-growing and most dynamic voting groups in this year’s historic election.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape
Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21. The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named. By Joe Schramm, Schramm Marketing Group
It’s a strange time, and we are getting a lot of conflicting signals on the economy’s health. On the one hand, marketing budgets are thawing, some agencies are making a return (of sorts) to the office, and new business is underway. There are signs that we’re moving in the direction of normalcy. By Mark Duval – The Duval Partnership
In 2019, Bridgeway Community Church created and published this inspiring video about “I am from” written by Juan Delgado. The interesting part, is that if you are from Puerto Rico love fills your heart and a tear comes to your eye. Now, with that said imaging this video created for every Spanish speaking country of the Americas. That’s how complex we are as Hispanics in the USA, It is 2020 and it resonates and there is a lesson for marketers and ad agencies. HIRE AN EXPERT.
