For much of our industry’s history, market researchers have used intentional questioning to generate structured data to derive insights from, but as technology has grown in its ubiquity, we’ve gained access to new unstructured data sources and the resources to turn this messy data into insights. by Kyle Findlay – Senior Data Science Director (Innovation) / Kantar
It’s not easy to find candidates for advertising, media, and marketing roles that have all the desired skills.
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.
Agency Mania Solutions shared advice regarding to role of metrics in managing agencies. The article examined how answering strategic leadership questions can help determine the proper metrics to use.
Marketers have observed the rapid changes in consumers’ behavior throughout the coronavirus pandemic, because of the health effects, social distancing and physical store closures. Online purchasing has sped up. Contactless payment and new safety protocols for stores that do remain open are on the rise. Work-at-home arrangements and home confinement made broadband more essential for many households, and prompted faster adoption of certain digital platforms
People talk about coming out “on the other side” of this crisis, but that’s an ambiguous destination that we may not recognize until we’ve already been there for some time. What if the other side is months out, years even? What do we do until then? When we get there, what will your agency look like? by Mark Duval / The Duval Partnership
A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. Third-party data can come from many different sources, and multiple methodologies can be used in its collection, structuring, and marketing. This often makes it difficult for advertisers to understand exactly what they’re buying, leaving advertisers at a disadvantage and at risk of purchasing data that’s unsuitable for their purpose. To address this problem, advertisers need to evaluate the quality of a dataset before purchasing it.
Governments around the world are edging toward plans to exit mass population lockdowns, albeit at different speeds and in different ways, but the persistent questions for business are around what the future holds and how it should be navigated.
Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring. By Adam Jacobson – Editor in Chief / Radio +TV Business Report
The spread of coronavirus is leaving a wide swath of economic damage in its wake. Our initial analysis, conducted at the beginning of April, examined the impact at the state, national, and occupational level. We estimated that in the shutdown phase alone, up to 53 million US jobs were vulnerable—a term we use to encompass permanent layoffs, temporary furloughs, or reductions in hours and pay.
The U.S. Census Bureau released new tables from the 2019 Current Population Survey Annual Social and Economic Supplement.
The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.
The coronavirus outbreak is a global humanitarian crisis that has affected millions of people. The economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the consumer goods sector. News broadcasts and social media feeds are flooded with images of empty shelves that should house toilet paper and cleaning supplies. Consumers are shifting where they shop, what they purchase, and how much they purchase at an unprecedented scale and speed.
Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.
4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.
We review changes relevant to marketers that will occur as the coronavirus crisis evolves. We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.
The Great Lockdown is just the beginning of what is likely to prove a long and difficult road through recession to recovery, and that means advertisers are going to have to answer three difficult questions. Can your brand afford not to advertise? Where should you advertise? And what sort of content should you run? by Nigel Hollis
During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.
The consumer packaged goods (CPG) industry is currently facing the biggest and fastest change to shopping behavior in modern history as a result of the novel coronavirus (COVID-19) pandemic. Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it’s not an understatement to say that the industry is operating in uncharted territory.
We all know the theory: brands that spend more on advertising during a recession recover faster when the recession ends. It is a well proven fact. Except this time around we are dealing with a health crisis, the repercussions of which have impacted both demand and supply. And whatever happens, advertising alone is unlikely to do the trick. by Nigel Hollis
