As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.
Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.
In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.
The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.
It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.
TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).
Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts. But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.
Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.
The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.
Chief marketing officers at big brands have historically paid little attention to the machines that sit on their stores’ countertops.
There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.
Senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.
The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers.
Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.
Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.
Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.
It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.
Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project.
