Was Shakespeare Really Talking About Ad Delivery?
Technology and the modern media landscape look nothing like the early days of advertising, and the struggle to stay current amid all that change has left marketers fighting the good fight every day during challenging times. New systems and new terminology have sprouted up, further miring marketers’ struggle to stay on top of the latest trends and tools. Programmatic, advanced TV, OTT, CTV, addressable, dynamic creative optimization — the digital world is a riot of new tech and confusing jargon. Alas, the industry’s love for following consumers and delighting them with brand stories is worth every bit of the effort to sort through the words and find the winning formulas.