The ANA’s AIMM Cultural Insights Impact Measure™ (CIIM™) Study Results
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) released key findings from its second Cultural Insights Impact Measure™ (CIIM™) study, its first-ever focusing on how the role of culture impacts audience’s view of television programming. Learnings demonstrated that greater cultural relevancy drives +19% higher net likeability for shows; the CIIM™ score is 27 points higher for Hispanics in endemic (networks with 85%+ multicultural audiences) vs. non-endemic networks (networks targeting all segments).
This year, Latinos are expected for the first time to be the nation’s largest racial or ethnic minority in a U.S. presidential election, with a record 32 million projected to be eligible to vote. They will account for 13.3% of all eligible voters. However, the number of Latino eligible voters is still far below the 60 million Latinos who live in the country.
As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.
The leadership challenge of balancing short- and long-term business pressures, and doing so in an ethical way in which both a company and its stakeholders can thrive, is a challenge that is well-known to all business leaders.
Renown economist and consultant Heide Calero has created a series of videos that help businesses better understand the transformation of Puerto Rico’s economy through the decades. The up and downs of certain economic strategies that have impacted the island’s past and current state.
The advertising agency industry can be difficult to understand, especially for those lacking a first-hand history of working within it. Because many marketers, securities analysts and others look to understand the industry in order to be better partners, investors or students of the business, we wanted to illustrate how to apply our analysis framework to our own sector.
2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches.
New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience (CX), a proven source of growth in modern organizations today.
Throughout history, “shopping” has involved taking a trip, planned in advance, to a favorite store that a consumer made time for. The ecommerce revolution upended that predictable relationship and activity, and today consumers’ brains have again been rewired as it pertains to shopping, thanks to mobile technology and social media. That may usher in one of the industry’s biggest shifts in consumer behavior: The “always-on” consumer comes highly informed with specific demands around price, ingredients, delivery options, production methods and much more.
Nielsen released its Annual Marketing Report: The Age of Dissonance. The report sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.
Today, Hispanics represent one in four 18 to 34 year olds in the US. They have origins in a variety of countries – each with their own unique culture – and are united by a common language. What else unites them?
Drops in natural increase and net international migration have resulted in a gradual slowdown of the nation’s population growth this decade, according to U.S. Census Bureau population estimates.
New words stick when they come from below, and respond to a real need.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.
U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.
