Everyone I know in advertising and marketing is interested in ideas. Not just good ideas. Extraordinary ideas. The kind that elevate our work and make an unmistakable impact on people, industries, and the world. By Matt Magee, VP of strategy at PJA Advertising + Marketing
In 2011, Michael Chorost published a truly visionary book called “World Wide Mind: The Coming Integration of Humanity, Machines and the Internet.” It was and remains a really smart book that lays out an evidence-rich case that the melding of humans and machines is not just the futuristic noodling of science fiction writers, but an increasingly likely eventuality. By Tom Stein, chairman and chief client officer at Stein IAS
The United States always assumed that its forward momentum would carry the next generation toward greater prosperity, just as it took for granted that its technical prowess in manufacturing would guarantee its global market share. But now those assumptions have been upended. Although unemployment is down and wages are finally ticking up again, these indicators can distract from the bigger picture. Tens of millions of workers are struggling to make it in America, and even a full-time job does not guarantee a decent standard of living.
In addition to wine preferences the subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands. The results paint a picture of a community of confident women who over index on brand loyalty, appreciate culturally relevant content, have extraordinary influence in their communities through the social mobile, and who love wine.
One of the biggest issues facing brands today is that of cultural fragmentation. by Nigel Hollis
There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.
HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas. The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.
While I agree that marketers probably could do more, I take issue with the tone of this and other industry reactions to the one-year anniversary that not much has changed. From working directly with some of the largest advertisers in the world, I can tell you that a LOT has changed. by Maarten Albarda
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, making the annual comparisons tougher for 2017.
You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn’t easy, but it is possible. To get there, you must first master these five important skills. By Jane Maas, ANA Faculty
For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.
Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.
It’s been exactly one year since the release of the K2 Intelligence report commissioned by the ANA, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” and the issue of media transparency continues to be a topic of industry discussion and debate. By Bill Duggan, Group EVP, ANA
The technology giants Google, Apple, Microsoft, Amazon and Facebook – take the Top 5 places in the 2017 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown.
Last month, the ANA released the 17th edition of its “Trends in Agency Compensation” research. The study, which has been conducted every three years for nearly 50 years, tracks changes in compensation practices. According to key research contributor Dave Beals, president and CEO of JLB + Partners, “Some marketers are choosing to simplify compensation by using a commission method instead of negotiating the different labor and tech cost elements.” By Kerry Breen, senior manager, marketing knowledge center at ANA
Over the past 35 years in the business, not once was I taught or asked to use insulting words to get my point across to marketers, ad agencies, the media or executives looking to target US Hispanic Consumers. By Gene Bryan / HispanicAd
An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising Agencies (AHAA), as saying: “a growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump. By David Morse / President and CEO of New American Dimensions
It’s happening and there is no turning back. Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner. No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news. By Pedro de Córdoba- Senior Director / Burson Latino
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).
For years, agencies worked as “agents” when buying media for their clients. As agents, agencies looked out for the best interests of their clients and negotiated the best media rates. Today, many agencies are acting as “principals” rather than agents. In a principal relationship the agency may or may not be looking out for the best interests of their clients; and it’s possible (even likely) that the agency is putting its own interests ahead of the client. Hence the line we have heard from ANA members — “Is my agency working for me or itself?” By Bill Duggan, Group EVP, ANA
