ThinkNow released its ThinkNow Snapshot: 2018 Total Market Markers + Milestones, identifying the top trends that shaped multicultural research. Milestones range from shaky consumer sentiment to the proliferation of mobile shopping and from the rise of stream-ing services to the new multicultural mainstream consumer.
What if there was a proven, brand-safe video ad format that’s equally effective for targeting unique consumers and regions, or blanketing the whole country with a campaign? A medium that offers loyal, engaged audiences at competitive CPMs and the power of sight, sound, motion, and narrative? What if marketers found out that their agencies won’t even consider it for campaigns because they can’t buy it at their preferred profit margin?
Brands that are perceived as innovative and that also provide a great experience – meeting consumers’ needs where and when they are wanted – grew the most in value in the latest BrandZ™ Top 100 Most Valuable US Brands ranking, announced by WPP and Kantar Millward Brown.
Number from Mexico continues to decline, while Central America is the only growing region
Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.
Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.
GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.
Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure
A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.
By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.
Increasingly, brands are opting to buy digital media through programmatic means, and the sharp uptick in adoption of this model is causing disruption among brands and agencies alike.
BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +6.5% underlying expansion this year vs. our previously published +4.8% forecast. Our new 2019 forecast now calls for +4.0% growth, higher vs. our prior expectation.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic TV Upront Report for our readers.
To view and download click on image or CLICK HERE.
Enjoy.
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Market Overview.
To download click on image or CLICK HERE.
As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
ANA celebrates 20 Years of Multicultural and Diversity Conferences
When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.” By Rochelle Newman-Carrasco – EVP, Hispanic Strategy Walton Isaacson
Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform. Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth. Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.
