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Fall TV 2020: Rafael Eli Award Winners Recall Eli’s Impact

Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21.  The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named.  By Joe Schramm, Schramm Marketing Group

What All Agencies Can Learn From Experiential and OOH Agencies

It’s a strange time, and we are getting a lot of conflicting signals on the economy’s health. On the one hand, marketing budgets are thawing, some agencies are making a return (of sorts) to the office, and new business is underway. There are signs that we’re moving in the direction of normalcy.  By Mark Duval – The Duval Partnership

I am from … How complex Hispanics are …… [VIDEO, PLEASE WATCH]

In 2019, Bridgeway Community Church created and published this inspiring video about “I am from” written by Juan Delgado.  The interesting part, is that if you are from Puerto Rico love fills your heart and a tear comes to your eye.  Now, with that said imaging this video created for every Spanish speaking country of the Americas.  That’s how complex we are as Hispanics in the USA,  It is 2020 and it resonates and there is a lesson for marketers and ad agencies.  HIRE AN EXPERT.

2019 Hispanic Market Thought Leaders – Available for Download – FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.  Curated by Gilbert Davila, President/CEO, Dávila Multicultural Insights and Chairman of the Association of National Advertisers Multicultural Conference and Alliance for Inclusive and Multicultural Marketing (AIMM).

US Hispanic and Latino lives and livelihoods in the recovery from COVID-19 [REPORT]

That the COVID-19 crisis shines a spotlight on socioeconomic inequities in the United States is not news. In particular, the 60 million Hispanics and Latinos in the country have experienced a disproportionate share of the health and economic effects of the pandemic. They are about three times more likely than white residents to test positive for the virus, experience more challenges with accessing care, and are more economically vulnerable. As 18.7 percent of the US population, Hispanics and Latinos are a disproportionately young group of voters, workers, entrepreneurs, and consumers—and a group projected to grow from 17 to 22 percent of the workforce by 2030. The population’s size and composition make it crucial to the US economy and society, and its vulnerability threatens the country’s overall recovery from the pandemic.

Advertising in a crisis: what’s at stake for CPG brands?

There’s been a raft of articles published this year making a strong argument for continuing to advertise through the COVID-19 pandemic, as well as the recession that will follow. You may or may not agree but perhaps an understanding of just how much you stand to lose could help when thinking about your short to medium term plans. Where and what are the risks of stopping or cutting back on advertising and how do you mitigate against these risks through the worst recession on re

Are Agency Account Managers A Dying Breed?

Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and agencies should pay close attention to the underlying concerns.  By Mark Duval – The Duval Partnership

The Minority-Majority Shift. Two Decades That Will Change America. Regional Population Shifts & Their Impact On Business

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi – Co-President of ALMA

The Customer Intelligence Gap in CPG Advertising [REPORT]

Consumers today are living in a world of disruption, and it’s becoming harder for CPG advertisers to make meaningful connections with them. To complicate matters, CPG brands know the least about their consumer base given the heavy middleman nature of the industry. With the upcoming holiday season fast-approaching during an already challenging year for advertisers amidst the novel coronavirus (COVID-19) pandemic, now’s the time to close the gap in your customer intelligence.

The Anatomy of a Video Experience: A Multicultural Study [REPORT]

“The Anatomy of a Video Experience: A Multicultural Study” explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers and brands looking to reach receptive audiences and better inform their planning efforts

Taking a Stand on Systemic Change

Amid calls for an end to systemic inequalities, marketing organizations are prioritizing internal efforts to promote inclusion and combat discrimination

The ROI Trap—what marketers should know about this important metric

Return on Investment (ROI), the holy grail of finance metrics, is often a sign of low sophistication in marketing efforts. In the advertising world, return on ad spend is often referred to as ROI. This usage of ROI is only looking at sales revenue and ad spend, not taking into account the cost of the sale or any other costs beyond advertising spend.

Inclusion Insights [REPORT]

Through Deloitte’s innovative research, we are examining the current reality of inclusion in the workplace and key challenges that are impeding corporate America’s efforts.

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