Reduce Your Marketing Budget Safely, Not Just Quickly
Avoid damaging cuts and realign resources in response to fluid shifts in demand from the Covid-19 fallout.
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Rafael Eli, Hispanic Marketer, Soccer Specialist Passes from COVID-19 Pneumonia
Rafael Eli is familiar to those within the Hispanic television, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Television Summit for the past 18 years. The summit is presented annually by Future’s television industry magazines, Broadcasting & Cable and Multichannel News. Eli often influenced the selection of the Summit’s award recipients, notably Hispanic TV talent and celebrities with whom he had a personal relationship including talk-show host Cristina Saralegui, sportscaster Andrés Cantor, news anchors Jose Diaz Balart, and Jorge Ramos to name a few.
Nos vestimos de luto
To my dear Amigo, Compadre, Hermano – Rafael Eli, we at HispanicAd and our families do not have the words to express our gratitude and respect to you for the unique relationship and the bonds that united us for so many years.
Our conversations and emotions about literature, art, cinema, business, innovation, relationships, love and the future we both worked towards ensuring that the US Hispanic and Multicultural communities are respected and looked upon as socially, politically and economical viable will be missed. They filled my days and nights, waiting for our next discussion.
After our conversations, for hours my house and office would be abuzz after the loud discussions, the laughs and insights brought forth by our typical Latino to Latino conversations, they were highlights for many of our dinner conversations. You brought your “Jibaro y Guajiro” points of view along with my “Jibaro, Guajiro y Gaucho” views. ¡Que mezcla!
I remmember as if it were yesterday on the corner of Lexington Ave and 42nd Street in NYC in 1999, you were the first person I mentioned that we were going to launch HispanicAd to serve the US Hispanic advertising, marketing, media, public relations and research executive Industry. You said, ¡Pa’ Lante, ni un paso para atraz!
People say that you are lucky if you have one true friend, I count you as one of mine.
Gene Bryan
Fortes en Fide
Multicultural COVID-19 Research Library [RESOURCES]
For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount. By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.
Coronavirus Ad Revenue Impact: Sell-Side [REPORT]
More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
Americans turn to technology during COVID-19 outbreak, say an outage would be a problem
As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.
Purpose Driven Campaigns
Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.
Is AI the End of Agencies As You Know Them?
Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike
BODEN launches COVID-19 Hispanic Public Relations Resource
Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.
The 2020 Pandemic: U.S. Hispanic Impact [REPORT]
LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.
Market research is more important than ever in the age of COVID-19
Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice. by Nigel Hollis
Resilient: How businesses can confront the COVID-19 crisis [REPORT]
In this special edition Resilient series, we shift our focus to the evolving COVID-19 crisis. From supply chain disruptions and economic scenarios to remote working challenges and crisis response strategies, these episodes feature actionable insights from leaders to help you think through what to do now—and next.
Alma releases Quarterly Cultural Digest with first look at crisis impact [REPORT]
The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S.
2019-2025 Media Forecast: Who Are This Decade’s Economic Winners?
As the media and advertising community is buffeted by the negative impact of COVID-19, secular economic realities will remain a concern for legacy media categories well beyond their near-term issues. Among 28 marketing communications categories, only 12 are projected to generate growth in the first half of this decade and only three of the 12 can be categorized as legacy media: broadcast syndication, Hispanic media, and cinema advertising.
Advertising in the Time of Coronavirus
HispanicAd.com has an open invitation to members of our industry that wish to submit commentary with observations on the state of Hispanic advertising during this new normal. In his most recent contribution to HispanicAd.com, Louis Maldonado, partner and Managing Director of d expósito & Partners, a leading communications firm in the ad industry, offers an opinion piece on COVID-19 and its impact on the U.S. Hispanic market. His commentary offers advice on how brands should behave with regard to the U.S. Hispanic market during this global pandemic, framed within the context of “Love in the Time of Cholera,” by Nobel Laureate, Gabriel García Márquez, for added relevance to today’s times.
Brand planning in the time of COVID-19
No one knows what the next few months will bring. Right now, much of what we once took for granted seems uncertain. But whatever happens in the months ahead, there will come a time of improved stability and recovery to a new normal. And because brands are built over the long-term, marketers will need to plan for when people can once again travel, shop and congregate without fear. by Nigel Hollis
Effects of the Coronavirus on Marketing May Be Incalculable
As the pandemic spreads, so do the economic implications. Here’s what’s happening
CMO Dilemma: How to Talk to Your CFO as Cost Cuts Loom
The coronavirus has officially changed how we live, work and interact with each other and with the companies that provide our goods and services. As companies focus first and foremost on caring for their employees and customers, a second priority will be learning how to navigate the uncertainty that surrounds this pandemic.
The Post Corona World
A Backwards Corona Forecast: Or how we will be surprised when the crisis is “over“
COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but home-bound consumers are having an immediate impact on brands. The pull-back on advertising spend will cut expenses in the short term but will affect a brand’s resilience. How can businesses support their brands and make money in such uncharted waters?
