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Ad Agencies Still Getting Arms Around Nielsen’s ‘Subscriber First Policy

As first reported by Inside Radio, Nielsen will no longer include the ratings for non-subscribing radio stations in the summary dataset that fuels the major buying systems used by agencies and advertisers. The new policy goes into effect in 2021 and ad agencies are still figuring out how to deal with not having a view of the total market when placing ad buys.

Culture Is King For SVOD & Social Media

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this

Stop. Nobody cares about your brand. Here’s what to do about it.

Recently, Richard Bambrick posted a link to a presentation by Martin Weigel, titled How not to FAIL. The basic premise of the presentation is that nobody cares about brands and marketers would do well to remember it. I agree. But that does not mean your marketing is wasted, far from it. However, you might want to figure out how your brand can associate with something people do care about.  By Nigel Hollis

Consumers more likely to purchase from a brand whose video AD appears next to content they TRUST [REPORT]

“The Influence of Context” – a new study unveiled by MAGNA & IPG Media Lab today – measures how the context in which video ads are viewed affects how consumers perceive them and how they perform. The U.S. study looks at context through the lens of content adjacency – the type of content an ad appears next to – and video experience – the way an ad is consumed (i.e. in-feed, non-feed, etc.).

FTC Sues Facebook for Illegal Monopolization

The Federal Trade Commission sued Facebook, alleging that the company is illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct. Following a lengthy investigation in cooperation with a coalition of attorneys general of 46 states, the District of Columbia, and Guam, the complaint alleges that Facebook has engaged in a systematic strategy—including its 2012 acquisition of up-and-coming rival Instagram, its 2014 acquisition of the mobile messaging app WhatsApp, and the imposition of anticompetitive conditions on software developers—to eliminate threats to its monopoly. This course of conduct harms competition, leaves consumers with few choices for personal social networking, and deprives advertisers of the benefits of competition.

DIGITAL ADVERTISING THRIVES IN COVID ECONOMY

MAGNA reveals that the global advertising market place shrank by -4.2% to $569 billion amidst the COVID-induced recession, but some markets (US, China) proved more resilient than initially feared, thanks to the scale and resilience of digital media formats (+8%).

20th Annual Multicultural Excellence Awards – Celebrating 20 Years of Multicultural Marketing

Prepare to be inspired as we highlight multicultural marketing at its best! As we celebrate the 20th anniversary of the ANA’s Multicultural Marketing Excellence Awards, join us to hear from some of the winningest brands and agencies.  They will highlight some of their best work over the past two decades, share their perspective on how multicultural marketing has evolved, and expound on what they think is next on the horizon.

How Agencies Can Make The Best Of A Lost Pitch

Some years ago, an agency owner came to me seeking help with their new business efforts. They were no longer being asked to participate in pitches, and their prospective opportunities seemed to be shrinking.  By Mark Duval – The Duval Partnership

This Year Next Year: U.S. End-Of-Year Forecast [REPORT]

Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. It will certainly be better than in 2008 during the fallout of the global financial crisis.

Predicting Consumer Demand in an Unpredictable World

Covid-19 has shattered the demand forecasts that guide retailers and suppliers of consumer goods and services in figuring out how much to order or manufacture, where to stock inventory, and how much to advertise or discount. Early on during the pandemic, sudden lockdowns and a shift to working from home caused panic buying of many food items and household goods. Some items sold out while others languished on shelves.

Exclusionary Inclusivity Makes Another Multicultural Project Miss the Mark

America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors.  A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.

When Black is LOUDER than Brown ……… Part 1

I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket.  By Gene Bryan / CEO – HispanicAd

When Black is LOUDER than Brown – Parte Dos (Part 2)

After the release of our first article “When Black is LOUDER than Brown – Part 1” on Tuesday, we have been involved in a flurry of emails, texts and calls with executives regarding the purposeful announcement by the Dentsu Network of their media-buying program (Project Booker) designed to create “Inclusion with Exclusion”. 

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