Strong Economic Outlook Spurs Marketing Spending [REPORT]
Marketing leaders report their most positive outlook since the recession hit six years ago, according to new results from The CMO Survey.
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The Rise of the Marketer: Driving Engagement, Experience and Revenue [REPORT]
The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 478 CMOs and senior marketing executives worldwide to get their perspective on marketing’s rapid transformation and how to ride the tidal wave of change.
Smithsonian highlights Hispanic Advertising History
The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.
The dawn of marketing’s new golden age [INSIGHT]
Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
Social Media Update 2014 [REPORT]
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
With fewer new arrivals, Census lowers Hispanic population projections
The Hispanic population is expected to reach about 106 million in 2050, about double what it is today, according to new U.S. Census Bureau population projections. But the new Hispanic population projection for 2050 is lower — by nearly 30 million — than earlier population projections published by the bureau.
55% of US Hispanics Consider Themselves Bicultural [REPORT]
More and more US Hispanics are describing themselves as Bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
Hispanics Responsible for $605 Billion in Annual U.S. Spending Power, $190 Billion in Tax Revenue [REPORT]
The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.
4 Best Practices for Your Digital Brand Advertising Campaign [ 3-PART REPORT]
Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.
How U.S. CPGs can get their groove back [REPORT]
Once the most straightforward of markets, the United States has become a frustrating puzzle for executives of consumer packaged goods (CPG) companies. Changes in consumer behavior, the emergence of smaller competitors, and the proliferation of retail formats — the grocery channel has lost share to club, dollar, and convenience stores — have created a much more complex environment. Adding to the challenge is the fact that U.S. population growth — a core element of CPG companies’ past success in the country — is expected to remain low for at least the next decade.
Technology Vision 2014 for Consumer Packaged Goods [REPORT]
Taking advantage of digital trends can give consumer packaged goods (CPG) companies the edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands.
The Digital Future: A Game Plan for Consumer Packaged Goods [REPORT]
The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.
Hispanic CMO – Thought Leadership [AVAILABLE FOR DOWNLOAD]
HispanicAd.com is proud to announce the publication of our Thought Leadership platform, Hispanic CMO.
Publication available for download for FREE click on image.
How Do You Measure Reputation?
In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value. By Wendy Salomon, VP, Reputation Management
Five Marketing Blind Spots [INSIGHT]
Disruptive forces are changing the business landscape in the forms of complexity, content demands, and customer expectations, challenging marketing organizations to undergo significant transformations rather than incremental change. And while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new survey by the ANA (Association of National Advertisers): “Marketing’s Moment: Leading the Disruption.”
How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?
Protecting the “general market” bundle. If you make Hispanic marketing central, you need to break up the general market bundle. That forces companies to reevaluate everything they do. It’s much easier to operate on an assumption that Hispanic populations are all “acculturating” and are (or will) be consuming the same media as the general market, so there’s no need to treat them separately.
SHIFTING STRATEGY IN 2015: A Closer Look At U.S. Hispanic Market Power [INSIGHT & WHITE PAPER]
Alma’s Isaac Mizrahi considers focusing on purchase-ready target to increase marketing efficiencies
As Q4 begins, marketing executives are likely to be combing through their budgets and strategies to increase growth for the upcoming year. As Managing Director of Alma, the Multicultural agency leading the growing field of U.S. Hispanic market research, Isaac Mizrahi presents “Shifting Strategy in 2015: A closer look at U.S. Hispanic market power”.
Top 50 Most Valuable Latin American Brands [REPORT]
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
Hispanic Business Growth Drives U.S. Economy, Outpaces National Average [REPORT]
The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity.
Innovation that Excites: How Nissan’s Customers Drive Development
“Innovation that excites.” You hear it in our commercials, you see it in our ads and it sits at the top of NissanUSA.com. It’s even posted in every Nissan office building and manufacturing facility around the world. To consumers, it’s a tagline that calls attention to our vehicles’ “cool factor.” But for us, it’s a reminder of our commitment to focus the customer in everything that we do. by Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations, U.S.
