The 2017 Influencer Marketer Report [REPORT]

Influencer marketing has never been more important.  With 25% of internet users employing some form of ad  blocking, and consumers  continuing to trust word of mouth over all other forms of marketing, brands are increasingly  turning to influencers to help get their message across with more passion, creativity and authenticity. 

Key findings about U.S. immigrants

Pew Research Center regularly publishes statistical portraits of the nation’s foreign-born population, which include historical trends since 1960. Based on these portraits, here are answers to some key questions about the U.S. immigrant population.

Critical Juncture on Compelled Disclosures

The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.

US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media

In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.

Programmatic needs to live up to its promise [INSIGHT & REPORT]

The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise.  by Nigel Hollis

55 % Drop in Consumers Who Prefer to Watch TV Shows on TV Sets [REPORT]

Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture 2017 Digital Consumer Survey.

Cinco Mega Topics

As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing.  by Roberto Siewczynski

Effective advertising needs more than gut feeling [INSIGHT]

On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling?  by Nigel Hollis

Benchmarking is the Waterboarding of the Ad Industry [INSIGHT]

Procurement and benchmarking rose to corporate prominence once “increased shareholder value” became the advertiser’s mantra. Marketing declined in importance, from an investment to achieve brand growth to a cost to be optimized. Benchmarking consultants jumped on the bandwagon. 4As shamefully accepted the ANA benchmarking trend with hardly a whimper, leaving its members to fend for themselves.  By Michael Farmer – Madison Avenue Manslaughter

Is Marketing In Spanish Still Relevant To Hispanics?

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” that marketers should be aware of since these can have a negative impact on business strategies. We are witnessing one of them right now when it comes to Hispanic marketing.  by Isaac Mizrahi, co-president, chief operating officer, ALMA.

Pepsi and the road to marketing hell.

By Miguel Arias – Adman

  • The outcry is a bit too much.
  • In all fairness, why is the premise of Pepsi’s Kendall Jenner spot stupider than the vast majority of content coming out of Hollywood, the music industry or Madison Avenue?
  • If the socialsphere and the thought police applied the same level of self-righteous scrutiny to every figment of pop culture out there, no movie, music video, TV show or TV spot would ever see the light of day.
  • At the very least, Pepsi tried to do something different.

Sergio Alcocer – Unplugged Podcast

APC Collective, launched their #APCChats podcast during SXSW to spotlight some incredible, nuanced and important stories that often go untold. Free from the traditional format of 140 characters, a social video, article or blog post, the intention is to let creators share the origins of their ideas with in-depth backstories.

US Advertising Forecast +3.7% in 2017

In its latest advertising forecasts, MAGNA forecasts US media owners advertising sales are expecting to grow by +3.7% in 2017, excluding the impact of cyclical events (Political & Olympics).

Skip to content