U.S. Media Forecast
GroupM, WPP’s media investment group, released its U.S. Media Forecast Report, detailing the growth the advertising industry experienced in 2018 and what we expect to see through the end of 2019 and 2020. Last year, underlying growth in the U.S. advertising industry excluding political advertising was +6.0 percent. Our forecast calls for +5.8 percent in 2019 on a similar basis and +4.8 percent in 2020. This definition of advertising includes digital media, television, newspapers, magazines, radio and outdoor media.