By Diego Chicharro- Head of Effectiveness at Publicis London Another criminally underrated chart. But first, some context: Marketers love banner ads. They’re cheap to buy and come with instant feedback on a shiny dashboard. The problem? They’re cheap to run but expensive to pull off. Cost per attentive second is often WAY higher than TV … Read more
By Jennifer Wynns, M.A. – Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate 1. Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny’s final concert in his Puerto Rico residency on September 20, 2025. The historic “Una Más” event … Read more
By Tammy Greenberg The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent … Read more
By Bradley Keefer Incrementality vendors love to tell you: “Run another test. Validate another model.” But at what point have you run enough tests to actually make a decision? And the moment you finish that validation cycle, the environment has already shifted. Economic conditions change. Consumer behavior changes. Competitors change. So is your Chicago holdout … Read more
By Wen ZhangWen Zhang 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups) Every founder I coach asks me this question at least once. The problem? Everyone has a different answer. Guy Kawasaki swears by 10 slides. Sequoia wants to see market validation upfront. Some VCs care about your advisors, … Read more
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm. “While headlines focus … Read more
The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 … Read more
Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years. Note: Respondents who did not answer are not … Read more
TelevisaUnivision, the world’s leading Spanish-language media company, today announced the launch of its nationwide advertising campaign, “Do the Right Thing Google.” The campaign calls attention to Google’s YouTube TV and its plan to discriminate against Hispanic viewers by removing Univision from its main programming bundle on September 30. YouTube TV will force millions of Hispanic … Read more
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign, “Our new Palisade Hybrid campaign taps into authentic cultural storytelling and the modern Hispanic experience, deepening Hyundai’s connection with Hispanic consumers. It celebrates their drive to reward themselves, while honoring their rich, multifaceted identities,” said Sean Gilpin, chief marketing officer, … Read more
Telemundo Studios announced an expansion of its alternative content production with the launch of an innovative mobile-first format featuring vertical, short-form content created for a new generation of Spanish-language audiences. Designed to deliver bold and engaging storytelling, this new format showcases a dynamic portfolio of content in compact episodes, reflecting Telemundo audiences’ evolving video consumption … Read more
The holiday shopping season is rapidly approaching, and retailers are preparing for one of the industry’s most critical periods. But behind the scenes of cheer and celebration, many businesses face mounting pressure from current trade policies — including rising costs, supply chain uncertainty and tough decisions around staffing and investments. The National Retail Federation has … Read more
By Liz Hurtado, National Field Manager at Moms Clean Air Force and EcoMadres Ana and Jacky from Las Dos de Sinaloa band with Liz Hurtado at the EcoMadres Summit 2025. Credits: Dre Vasquez @silentsolution and True Michaels @truemichaels For Jacky Banderas, the climate crisis is not an abstract policy debate – it’s the memory … Read more
Pew Research Center’s 2023-24 Religious Landscape Study was designed to paint a statistical portrait of religion in all 50 states and the District of Columbia. How religious is your state? Select a state below to see where it ranks on some key measures of religion. When comparing states, it’s important to keep in mind that … Read more
By Daisy Cabrera It’s Hispanic Heritage Month, which means brands are once again rolling out the usual once-a-year campaigns: colorful cliché visuals, a few Spanish words sprinkled here and there, maybe even a vibrant mariachi track. Cute? Sure. Authentic? Ni de cerca. Here’s the reality: culture is not seasonal. It doesn’t clock in on Sept. 15 … Read more
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. Nielsen Nationwide aggregates listening from all counties including all Portable People Meter markets and all diary markets. Listening has grown across all demographics and time periods … Read more
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry. Competition within the digital economy is still intensifying as new players enter the market, brands across … Read more
Americans see a role for AI in some areas of society but want more control over its use. About half say it’ll erode creative thinking. Artificial intelligence tools are now playing a role in many aspects of life and society, spanning politics, the arts, work and beyond. While Americans express some openness to AI’s potential … Read more
Fifty-three percent of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more … Read more
Emilio Alvarez-Recio, the Cuban-American international corporate executive whose name became synonymous with Colgate-Palmolive, passed away last week in Key Biscayne, Florida. Born in Havana, Cuba, on February 12, 1938, Emilio De La Torre Alvarez-Recio came to the United States as a political exile from dictator Fidel Castro’s regime. At the fresh age of 24 he … Read more
