By Jacquelynn Carrera – Director Brand Marketing – Network Audio & Live Entertainment What Bad Bunny’s Puerto Rico residency and World Tour teaches us about brand leadership and cultural relevance In a marketplace where brand loyalty is earned, not assumed, few cultural moments demonstrate the power of authenticity and local investment like Bad Bunny’s latest … Read more
In a digital environment where attention spans are measured in seconds, traditional metrics like clicks and views offer an incomplete picture. They tell us what users did but not what they saw, felt, or understood. Which parts of the creative actually registered with them? Did the ad spark interest, confusion, or indifference? That’s where online … Read more
By Avi Chai Outmezguine Albert Einstein is famously alleged to have said, “We cannot solve our problems with the same thinking we used when we created them.” For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That … Read more
Almost without announcement, except for some exciting chatting on this morning’s Despierta America, Televisa/Univision is bringing back the iconic television personality, Cristina Saralegui. The event happens tonight at 7 pm (6pm Central) when she will interview Karol G. What the network is planning with this soft launch is unknown to the industry. The news of … Read more
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of … Read more
Hispanic or Latino workers are projected to become a larger portion of the civilian labor force in the coming decade and new American Community Survey (ACS) tables on characteristics of workers show how they differ from workers in other groups. For example, according to the ACS, a significantly bigger share of Hispanic or Latino workers … Read more
By Gabrielle White A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt … Read more
Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more
Bad Bunny’s “Tracking Bad Bunny” campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album “DeBÍ TiRAR MáS FOToS”, involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for … Read more
The largest sporting event in history, the 2026 FIFA Men’s World Cup, kicks off across North America. For brands, it’s a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP. But … Read more
By Brian Quinn The challenges facing today’s digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile. As the earliest mainstream digital-first channel, mobile has operated under constraints that only recently reached marketers in display, programmatic, retail media, and streaming. It adapted to the deprecation of device identifiers, restrictive SDK … Read more
Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month. There’s a notable desire among LGBTQ+ communities for accurate and authentic representation in the media content and advertising they engage with. Nielsen data … Read more
MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% … Read more
A new study launched today at Cannes Lions reveals U.S. Latinos, one of the largest and fastest-growing consumer groups, are more empowered and brand-aware than ever, but feel increasingly underrecognized by brands and media. The Hispanic Sentiment Study 2025, by the We Are All Human Foundation and supported by iHeart and Canela Media, identifies that … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ What’s the value or attractiveness of being skinny if you obtained it, to paraphrase our commander in chief, through the fat man’s shot (AKA: Ozempic, Mounjaro, Wegovy et al)? What’s the value of a work of art or an accomplishment of intellectual acuity if it was done … Read more
Ten years after the Supreme Court’s ruling in Obergefell v. Hodges legalized same-sex marriage nationwide, a Pew Research Center survey finds that two-thirds of LGBTQ adults say the decision made the country more accepting of same-sex couples. Since 2015, the number of households headed by same-sex married couples in the United States has risen steadily … Read more
By Lainie Petersen Alex López Negrete at Hispanic Radio Conference 2025 (Photo: Cameron Coats) For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio. From his days as a sales rep … Read more
Raúl’s long-standing popularity and unwavering listener loyalty has forever cemented his status as one of the most influential figures in Hispanic media. “We are excited to welcome Raúl Brindis to the AIRE Radio Networks and SBS family,” commented Elisa Torres, Head of AIRE Radio Networks and SBS National Sales. “Raúl is more than just a radio … Read more
Current advertisers not using radio are willingly leaving consumers on the table – but they don’t have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz’s new analysis of national Nielsen Scarborough … Read more
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a … Read more
