Marketing procurement has been on a journey for the best part of a decade. Many of you will remember WFA’s Project Spring back in 2018 – the first time we really understood how the function was perceived within organizations. It didn’t fix everything (it wasn’t meant to) but it gave us a foundation to build … Read more
According to industry sources, the merger Omnicom and Interpublic Group is complete. Mayor layoffs have occurred and the OMD Multicultural Division led by Mike Roca has been casualty.
Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention. “We are delighted … Read more
Latinos have grown pessimistic in the year since the 2024 presidential election. Most say their situation in the United States has worsened. And as Donald Trump’s second term unfolds, Latinos are increasingly critical of his job performance and his administration’s immigration and economic policies – two key issues for Latino voters in last year’s election. … Read more
TelevisaUnivision announced a new multi-year agreement for distribution on YouTube TV. The expanded partnership includes distribution of TelevisaUnivision’s U.S. networks – Univision, UNIMÁS, TUDN, and Galavisión – on YouTube TV’s Base Plan and Spanish Plan. In addition, ViX will be offered through YouTube’s Primetime Channels – and, for the first time, YouTube will extend its … Read more
By Carlos Aguilar – Editorial Director| Multimedia Producer | Content Strategist @ Q + A The Full Service Agency | Living, breathing, and writing about Advertising + Entertainment + Culture Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard … Read more
By Leopoldo Garcia – Brand Partnership & Business Development Director I’ve been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. According to Edelman’s 2024 research, 66% of Millennials and Gen Z expect brands to demonstrate DEIB/ESG values through their sponsorships, with activations linked to these values driving … Read more
By Eric PartakerEric Partaker – The CEO Coach 90% of CEOs can’t explain their strategy in 1 sentence. The other 10% own their markets. Which are you? The distinction is simple: Strategy asks “Why are we here?” Plans ask “What’s next on the list?” Strategy defines your competitive edge. Plans define Tuesday’s meeting agenda. … Read more
By Raquel Alonso – Fractional CMO @Equanima “What people think a CMO does?“ Approve pretty campaigns.” Cute. But completely disconnected from reality. Because the real job? It’s a whole emotional universe people never see. Us CMOs spend more time holding the company together than “choosing colors.” Soothing egos Realigning chaos Translating the impossible Making decisions … Read more
By Jorge A. Plasencia My father, Jorge R. Plasencia, was posthumously inducted, alongside other trailblazers, into the Cuban Banking Study Group’s Cuban Bankers Hall of Fame, a distinction that honors not only their careers but also an entire generation of Cuban exiles who helped build modern Miami from the ground up. Born in Pinar del … Read more
By Tony Coles – Executive Leader | Board Director | Strategic Growth & Market Expansion | Translating Culture into Competitive Advantage Last week, I wrote about how future employees and future customers are becoming the same person, and why that shift matters for leaders. This week, I want to go a level deeper into a … Read more
By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how … Read more
By Luis Miguel Messianu There’s a magic—and a challenge—in the pages of Miguel de Cervantes’ Don Quijote de La Mancha that has bewitched dreamers across centuries. This is not simply a tale of a man who saw giants in windmills; it’s the manifesto for anyone daring to reimagine reality, anyone reckless enough to build a … Read more
Today’s consumers are multidimensional, layered with stories, culture, and lived experience. When brands see people fully, not as fragments but as whole human beings, something powerful happens. Connection deepens. Trust strengthens. Growth follows. The new #SeeALL video, developed by AIMM member Egami Group, captures this truth beautifully. It is more than inclusive marketing; it is … Read more
By Steve Boehler A surprising thing happened… As I left my local Starbucks and began to open the door, another customer approached from outside. I held the door open for them, as my mother taught me long ago. And then the surprise occurred: She smiled and thanked me. I’ve been thinking about this for days. … Read more
By César Martínez – Media Executive | Acquisition, Content & Programming | Entertainment & Sports | Multi-Platform (TV/OTT/Social) For decades, our audiovisual industry in Latin America has operated in fragments —each market building its own stories, formats, and strategies without fully leveraging the regional scale. Yet the global entertainment map has changed. Platforms demand volume, … Read more
In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics. Launching on November 14, the campaign is a true collaboration among Avocados From Mexico, the American Diabetes Association (ADA), and the GRAMMY-nominated and Latin … Read more
The survey was conducted online from August through October 2025 among 402 senior marketing leaders. In addition, a Gartner survey of 426 business leaders, conducted in September and October 2025, revealed 82% of leaders say their company’s identity will need to significantly change to keep pace with the impact of AI on markets. “The CMO … Read more
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies. Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is … Read more
Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily. Which online platforms do Americans most commonly use? YouTube and Facebook remain the most widely used online platforms. The vast majority of … Read more
