Article placement: Featured

Marketers will Unite Sales and Media Touchpoints [INSIGHT]

Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months.  One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.

How Is Data Driving Marketing?

Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.

59 million immigrants [INTERACTIVE MAP]

Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.

Re-shaping the media industry in 2016 [INSIGHT]

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.  By Andy Brown – CEO / Kantar Media

Identifying Consumer Signals in the Digital Noise [INSIGHT]

Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions.  By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown

How pharma can win in a digital world [INSIGHT]

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.  by David Champagne, Amy Hung, and Olivier Leclerc

The Latin Explosion: A New America [WATCH IT]

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

Marketing Procurement Not Going Away

More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).

Global Generational Lifestyles [REPORT]

A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.

El Caso con los Casos [FOR CREATIVES ONLY – – IN SPANISH]

Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención.  Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas.  Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami

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