The Multicultural Edge: Rising Super Consumers [REPORT]
Multicultural consumers are transforming the U.S. mainstream. Propelled by the twin engines of population growth and expanding buying power, they are at the leading edge of converging demographic and social trends that are reshaping how marketers and advertisers use culture to connect with increasingly diverse customers. By understanding the cultural essence that drives multicultural consumer behavior today, marketers and advertisers are getting a glimpse of future market trends and forging a long-term relationship with the most dynamic and fastest growing segment of the U.S. consumer economy.
Co-sponsored by California State University, the National Association of Hispanic Journalists, Florida International University and Hispanicize Wire, the second annual survey sought to gauge the perceptions of Latino journalists amid the current media landscape.
A new U.S. Census Bureau report released provides an in-depth analysis of the nation’s population looking forward to 2060, including its size and composition across age, sex, race, Hispanic origin and nativity. These projections are the first to incorporate separate projections of fertility for native- and foreign-born women, permitting the Census Bureau to better account for the effects of international migration on the U.S. population.
Marketing leaders report their most positive outlook since the recession hit six years ago, according to new results from The CMO Survey.
The Economist Intelligence Unit, commissioned by Marketo, conducted a survey that includes responses from 478 CMOs and senior marketing executives worldwide to get their perspective on marketing’s rapid transformation and how to ride the tidal wave of change.
The Smithsonian’s National Museum of American History will acquire objects documenting the development and legacy of Sosa, Bromley, Aguilar & Associates, an advertising agency that became the top billing Latino agency in the industry.
Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
The Hispanic population is expected to reach about 106 million in 2050, about double what it is today, according to new U.S. Census Bureau population projections. But the new Hispanic population projection for 2050 is lower — by nearly 30 million — than earlier population projections published by the bureau.
More and more US Hispanics are describing themselves as Bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.
Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.
Once the most straightforward of markets, the United States has become a frustrating puzzle for executives of consumer packaged goods (CPG) companies. Changes in consumer behavior, the emergence of smaller competitors, and the proliferation of retail formats — the grocery channel has lost share to club, dollar, and convenience stores — have created a much more complex environment. Adding to the challenge is the fact that U.S. population growth — a core element of CPG companies’ past success in the country — is expected to remain low for at least the next decade.
Taking advantage of digital trends can give consumer packaged goods (CPG) companies the edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands.
The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.
HispanicAd.com is proud to announce the publication of our Thought Leadership platform, Hispanic CMO.
In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value. By Wendy Salomon, VP, Reputation Management
Disruptive forces are changing the business landscape in the forms of complexity, content demands, and customer expectations, challenging marketing organizations to undergo significant transformations rather than incremental change. And while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new survey by the ANA (Association of National Advertisers): “Marketing’s Moment: Leading the Disruption.”
Protecting the “general market” bundle. If you make Hispanic marketing central, you need to break up the general market bundle. That forces companies to reevaluate everything they do. It’s much easier to operate on an assumption that Hispanic populations are all “acculturating” and are (or will) be consuming the same media as the general market, so there’s no need to treat them separately.
Alma’s Isaac Mizrahi considers focusing on purchase-ready target to increase marketing efficiencies
