Playing catch-up: How to partner with the retailer of the future [INSIGHT]
There’s no denying that the balance of power in the consumer industry has tilted. Retailers have the advantage over consumer-packaged-goods (CPG) manufacturers—and retail buyers are deftly using their leverage at the negotiating table. Retail buyers are more sophisticated, more analytical, and more demanding than ever. By Kari Alldredge, Brandon Brown, and Max Magni