Rafael Eli, Hispanic Marketer, Soccer Specialist Passes from COVID-19 Pneumonia
Rafael Eli is familiar to those within the Hispanic television, digital, print and radio communities and has been the behind-the-scenes co-producer of the annual Hispanic Television Summit for the past 18 years. The summit is presented annually by Future’s television industry magazines, Broadcasting & Cable and Multichannel News. Eli often influenced the selection of the Summit’s award recipients, notably Hispanic TV talent and celebrities with whom he had a personal relationship including talk-show host Cristina Saralegui, sportscaster Andrés Cantor, news anchors Jose Diaz Balart, and Jorge Ramos to name a few.
To my dear Amigo, Compadre, Hermano – Rafael Eli, we at HispanicAd and our families do not have the words to express our gratitude and respect to you for the unique relationship and the bonds that united us for so many years.
For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount. By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.
More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.
Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.
Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike
Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.
LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.
Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice. by Nigel Hollis
In this special edition Resilient series, we shift our focus to the evolving COVID-19 crisis. From supply chain disruptions and economic scenarios to remote working challenges and crisis response strategies, these episodes feature actionable insights from leaders to help you think through what to do now—and next.
As the media and advertising community is buffeted by the negative impact of COVID-19, secular economic realities will remain a concern for legacy media categories well beyond their near-term issues. Among 28 marketing communications categories, only 12 are projected to generate growth in the first half of this decade and only three of the 12 can be categorized as legacy media: broadcast syndication, Hispanic media, and cinema advertising.
HispanicAd.com has an open invitation to members of our industry that wish to submit commentary with observations on the state of Hispanic advertising during this new normal. In his most recent contribution to HispanicAd.com, Louis Maldonado, partner and Managing Director of d expósito & Partners, a leading communications firm in the ad industry, offers an opinion piece on COVID-19 and its impact on the U.S. Hispanic market. His commentary offers advice on how brands should behave with regard to the U.S. Hispanic market during this global pandemic, framed within the context of “Love in the Time of Cholera,” by Nobel Laureate, Gabriel García Márquez, for added relevance to today’s times.
The coronavirus has officially changed how we live, work and interact with each other and with the companies that provide our goods and services. As companies focus first and foremost on caring for their employees and customers, a second priority will be learning how to navigate the uncertainty that surrounds this pandemic.
Staying put is what’s best for reducing the spread of the coronavirus (COVID-19), but home-bound consumers are having an immediate impact on brands. The pull-back on advertising spend will cut expenses in the short term but will affect a brand’s resilience. How can businesses support their brands and make money in such uncharted waters?
