Marketers Are Split on How They Define In-Housing
The survey indicates that marketers are not always on the same page when they discuss in-housing. This may be why studies on the subject show such varying results.
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The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.
Product Purchasing Habits of U.S. Hispanic Shoppers [REPORT]
The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics and New Product Pacesetters.
GEN Z Rising [REPORT]
As the first crop of Gen Z talent joins the future workforce, new grads hold traditional work values with a digital spin. For the first time in years, there is an uptick in the number of new college graduates wanting to work for large companies. They are willing to commit and ready to roll up their sleeves. In return they want an engaging employee experience that takes full advantage of their degree, including the digital skills they bring to the table.
The Nielsen CMO Report 2018 [REPORT]
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. CMOs made it clear that it’s not more data they’re looking for, rather better insight.
First Grand Prix in Account Planning Excellence In the US Hispanic Market: AARP & d exposito & Partners
HispanicAd and the Culture Marketing Council celebrated the first ever Grand Prix in Account Planning in the US Hispanic Market after ten (10) years of our Account Planning Excellence Competition. The recognition was bestowed to AARP and New York based d expósito & Partners team for excellence in the HispanicAd Culture Account Planning Excellence (C.A.P.E.) awards competition. This is a first for our Industry and we look forward to more great account planning excellence and hope our Industry account planners get motivated to hone their craft in culturally focused account planning. We have set the benchmark.
CMC Announces 2018 Hall of Fame Inductees
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2018 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Award-winning agency trailblazers Daisy Expósito-Ulla, Monica Lozano and her family of media pioneers, Nick Mendoza, and Hector and Norma Orcí will be recognized during an awards gala at the 2018 AHAA Annual Conference taking place on Tuesday, June 5 at the Loews Hollywood Hotel in Los Angeles.
2018 BrandZ Top 100 Global Brands [REPORT]
The report tracks the value of the world’s most valuable brands and provides insights on the potential of strong brands. The total brand value of the 2018 BrandZ Top 100 is $4.4 trillion following a record 21% growth – equating to a rise of nearly $750 billion.
The Evolving Marketer [REPORT]
Five the key themes firmly set on the CMO agenda: revenue generation, customer experience, data, content and processes.
Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects.
Three Common Causes of Innovation Failure [REPORT]
The failure rate of new products has always been high. However, in recent years, a number of nimble upstarts have emerged as fierce competitors to well-established category leaders. Their success has driven many large manufacturers to question whether their resources, scale and processes are weaknesses that should be discarded in favor of a new “agile” playbook emulating these emerging competitors. However, it’s easy to forget that the most prominent new players represent a very small sample, and there are many others who failed to gain traction along the way. This results in “survivor bias” when assessing the performance of small players; because only the surviving brands are tracked, the average performance of small brands is artificially inflated.
Univision Taps Vincent Sadusky as CEO, Succeeding Randy Falco
According to The Wall Street Journal, Univision Communications Inc. has tapped media veteran Vincent Sadusky as chief executive, succeeding Randy Falco at the troubled Spanish-language broadcaster, according to people familiar with the matter
10 Takeaways from the 2018 ANA Advertising Financial Management Conference
The 2018 ANA Advertising Financial Management Conference was chock full of important learnings on marketing finance and procurement.
The Tailwinds for Augmented Reality Advertising Are Too Strong for CMOs to Ignore [REPORT]
The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?
Marketing Talent: In-Demand Jobs and Salary Trends
There is a wide range of skills and salaries represented in the marketing industry, and a marketer’s career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.
Univision Is A Fucking Mess
The industry is a blaze just before Upfront Week, Gizmodo’s Special Project Desk writers Kate Conger, David Uberti, and Laura Wagner wrote this article about their parent company Univision, it’s worth a read. In two words, OUCH & WOW! Give us your thoughts.
GroupM Introduces State of Digital [REPORT]
GroupM released a new report, “State of Digital,” offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers.
Creativity wins effectiveness contest once again
Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital. by Nigel Hollis
How do emerging technologies affect the creative economy? [REPORT]
Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.
The organizational agenda in consumer packaged goods
To continue to compete, CPG companies must increase agility, reskill the C-suite, and leverage millennial talent.
