Customer engagement, a must have in today’s customer economy [INSIGHT]
How to cultivate and leverage customer engagement? Customer engagement is important because we live in a Customer Economy.
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Location Terminology Guide [REPORT]
As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.
Under the Influence: Consumer Trust In Advertising [REPORT]
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report. The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.
US stays atop Global Ad Market, but Others Rank Higher per Capita
The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.
Updated Guidelines for Agency Search [GUIDELINES]
The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process.
Executives divided on which Department should Oversee Social Media Activities [INGFOGRAPHIC]
Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.
Mobile & Data Capabilities are Top Priorities for Marketers [REPORT]
A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.
142% Uptick in Mobile Advertising Budgets Between 2011 and 2013 [INSIGHT & REPORT]
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive Advertising Bureau (IAB) analysis of figures released today in a new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011.
Cell Phone Activities 2013 [REPORT]
Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.
Population Decline of Unauthorized Immigrants Stalls, May Have Reversed [REPORT]
The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.
140M connected Cars projected to be on the Road Globally By 2017
Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?
Hispanic Millennials are more Optimistic, carry Less Debt than other Millennials [INSIGHT & REPORT]
The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.
Cesar Conde appointed EVP at NBCUniversal
NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal. Conde comes to NBCUniversal from Univision, where he served as President since 2009.
Univision announces changes to Network’s Management Team – – Conde Resigns
Univision Communications, Inc. announced a reorganization of the Univision Networks team, under which Alberto Ciurana, president of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc.
The Demographics of Cross-Screen Jumpers [INFOGRAPHIC]
In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.
Hispanic Adult Millennials and Work [INSIGHT]
With Labor Day behind us, it’s time once again to get back to work and school. When it comes to work, recent studies have shown that Hispanic Adult Millennials (ages 18-34) continue to be hit hard by the tough economic conditions since 2008 – however, bilingual Hispanics in this age group appear to be faring better than those who are foreign-born and Spanish-dominant.
Bullish on Digital [REPORT]
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.
U.S. Advertising Expenditures Increased 3.5% in the Second Quarter Of 2013
Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.
Agency New Business still Dominated by Good Ole’ Fashion Outreach [REPORT]
In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.
21% of Married-Couple HHs have at least One Foreign-Born Spouse [REPORT]
The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.
