The ANA And 4A’s Have — Predictably — Split On Transparency
We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.
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4A’s Task Force Issues‘Transparency Guiding Principles of Conduct’
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
Surviving The Anti-AOR Age With Cross-Channel Thinking [INSIGHT]
The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.
Digital & Media Predictions 2016 [REPORT]
Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.
A Day in the Life of a Media Consumer [REPORT]
Consumer attention is divided across many devices these days. Which devices are best at holding attention for your advertising, and how can marketers use this information to reach their target audience? Read our study to learn more.
Latin American Moms Have Different Parenting Styles & Values from Their Own Moms [REPORT]
Findings from Saatchi & Saatchi’s recently released “Moms & Marketing:irl” (“in real life”) worldwide quantitative study about today’s moms and how marketers can speak to her in more authentic and emotionally resonant ways found the vast majority of Latin American moms have different parenting styles and values from their own mothers.
Marketers will Unite Sales and Media Touchpoints [INSIGHT]
Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months. One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.
How Is Data Driving Marketing?
Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.
Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016 [INSIGHT]
As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
59 million immigrants [INTERACTIVE MAP]
Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.
Re-shaping the media industry in 2016 [INSIGHT]
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead. By Andy Brown – CEO / Kantar Media
2015 Hispanic Market Overview [REPORT]
HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview. To download click on image or CLICK HERE.
2015 Post Hispanic Upfront Television Guide [REPORT]
Download your free copy of the the 2015 Hispanic Post Upfront Guide.
Click image or CLICK HERE to download.
2015 Hispanic CMO [REPORT]
Addressing “Native” Advertising and Deceptively Formatted Advertisements [GUIDE]
The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.
Identifying Consumer Signals in the Digital Noise [INSIGHT]
Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions. By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown
The consumer sector in 2030: Trends and questions to consider
In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future? by Richard Benson-Armer, Steve Noble, and Alexander Thiel
How pharma can win in a digital world [INSIGHT]
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
P&G shifts $2.6B in media assignments to Omnicom & Carat from SMG
Procter & Gamble (P&G) shifted most of its business from Publicis Groupe’s Starcom MediaVest Group (SMG) to two other agencies — Dentsu Aegis Network’s Carat and Omnicom Media Group.
The Latin Explosion: A New America [WATCH IT]
The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.
