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Seven Marketing Strategies For An Uncertain Economy: How A Focus On Emotional Campaigns And A Budget Shift To AM/FM Radio Can Keep Brands Afloat

By Pierre Bouvard Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales. Here are seven best practices for how advertisers can proceed: Ensure share of voice exceeds share of … Read more

Tackling the Media Mix: How Advertisers Can Overcome Fragmentation in 2025

By Tom McLoughlin TV advertising is more fragmented than ever, which has increased complexity for advertisers to get the media mix right. Viewers are consuming content across a fragmented ecosystem that spans linear TV, virtual cable, and streaming platforms, each with its own set of challenges and opportunities. To capture audience attention in 2025, advertisers … Read more

Owned Media Strategy in 2025: Tips, Trends & Tactics

Owned media channels have always offered excellent opportunities for public relations (PR) professionals to connect with their audiences. But as traditional advertising costs rise, consumer behaviors change and third-party data access shrinks, your owned media strategy matters more than ever. Let’s explore how you can build an owned media program that drives real business results. … Read more

Performance versus Brand: Can Values Unlock Success in Both?

By Chad Hickey For years, marketers have wrangled with the balance between brand and performance marketing; between building long-term equity and driving immediate conversions. Which one is more important? While long-term customer relationships are critical, it only matters if your brand has the revenue to move forward today. Too often, this industry conversation is framed … Read more

Winning the Launch

By Amit Bhattacharyya For many marketers, launching a new product is an exciting opportunity that sometimes comes with its own unique set of challenges. The goal isn’t just to introduce a new product into the market but help it stand out quickly and effectively in a crowded marketplace. To read more, CLICK HERE. Courtesy of … Read more

USC Center for Public Relations’ Global Communication Report uncovers key industry shifts and generational divides

The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides. Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed. A new study from USC Annenberg’s … Read more

How to Use AI to Improve Your Campaigns Now

By John Ruvolo There’s so much justifiable teeth-gnashing in our industry these days. Whether it’s programmatic campaigns landing on fraudulent or MFA (made for advertising) sites, similar campaigns delivering impressions on wildly objectional sites, as the Adalytics study just revealed, or verification companies somehow being unable to police these campaigns, despite sucking so much revenue … Read more

Peacetime CEO/Wartime CEO

By Ben Horowitz Recently, Eric Schmidt stepped down as CEO of Google and founder Larry Page took over. Much of the news coverage focused on Page’s ability to be the “face of Google” as Page is far more shy and introverted than the gregarious and articulate Schmidt. While an interesting issue, this analysis misses the … Read more

Diminishing returns

A fundamental concept in marketing effectiveness and media planning Welcome to The Wheelhouse, where we discuss critical topics for marketers who want to maximise advertising effectiveness. In this edition, Tom Loughnan, Director of Analytics, explores one of the most fundamental – yet often misunderstood – concepts in media planning: diminishing returns. Tom unpacks why understanding … Read more

Mastering the Art of Marketing Measurement

By Dan Larkman Measuring ad effectiveness is both more critical and more complicated than ever. Advertisers are expected to prove the value of their media spend across multiple channels while navigating a complex ecosystem that is increasingly privacy-conscious and fragmented. Gone are the days when simple tracking through cookies or last-click attribution could provide basic … Read more

VME Kids Premieres StoryZoo’s New Series “StoryZoo Aventuras – Los Instrumentos”

Vme Kids, the 24-hour Spanish-language children’s network dedicated to providing educational and entertaining content for preschool and early elementary audiences, is excited to announce the premiere of StoryZoo Aventuras – Los Instrumentos, a delightful new animated series from the internationally recognized children’s brand, StoryZoo. Produced in collaboration with the renowned London Symphony Orchestra, StoryZoo Aventuras … Read more

Multigenerational households: the real sharing economy

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Ain’t the first time I rant about this. The multiple advantages of grandparents, parents and children living under the same roof. Given our current 80+ year life expectancy, add some children’s children to the equation too. The share of the U.S. population calling a multigenerational household home … Read more

Telemundo dominates Spanish-Language TV Weekday afternoons in Q1 2025

Telemundo’s afternoon entertainment shows, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo drove the network to the #1 spot in Spanish-language television on weekday afternoons. In the first quarter of 2025, the network’s entertainment shows in the 1pm-5pm timeslot delivered an average of 542,000 total viewers and 126,000 adults 18-49, outperforming Univision … Read more

2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment

People still want the TV and movie experience offered by traditional studios, but social platforms are becoming competitive for their entertainment time—and even more competitive for the business models that studios have relied on. Social video platforms offer a seemingly endless variety of free content, algorithmically optimized for engagement and advertising. They wield advanced ad … Read more

BEAUTIFULBEAST TAKES TOP HONORS AT THE HMC STRATEGIC EXCELLENCE AWARDS

The Hispanic Marketing Council (HMC) announced the winners of the 2025 HMC Strategic Excellence Awards at its annual summit in New York City. BeautifulBeast was awarded Grand Prix for the “Amor with no BS” campaign promoting Match Group’s Chispa app. The campaign also earned them two Golds in Creative Ingenuity and Shopper and Experiential Marketing. … Read more

Multicultural Marketing with Advanced Targeting Technology

New Majority Solutions and Mainkore Global, an AI-powered insights and media intelligence company have entered into a strategic partnership with aim to revolutionize how to engage audiences by combining New Majority’s expertise in multicultural marketing with Mainkore’s advanced targeting technology. This collaboration is focused on empowering brands to connect with diverse audiences in meaningful ways. … Read more

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