In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need … Read more
By Emmanuel Chacatrjan – Product Delivery Director – LINK, Kantar The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact The merits of starting early on anything are globally understood. And if you are an advertiser, you are likely to agree that early feedback on your campaign … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five” CLICK HERE to read.
Most unexpectedly, our dear friend and colleague has passed. Greg Knipp was the Chief Executive Officer of Dieste and Dieste Health. He will be missed. Descansa en Paz
Most agencies want more at-bats. More opportunities. And they are confident that they can win if they just get a chance to get into the room with the prospect. In our work managing agency reviews for clients of all sizes, we see a different reality. We often see good agencies fail once they get into … Read more
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most. When the business landscape is as unsettled as it is right now, all eyes turn to the CEO. Employees, boards of directors, investors, customers, suppliers, … Read more
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press … Read more
By Vinny Rinaldi – Vice President, Media & Marketing Technology We’re So Obsessed With the Now That We’re Forgetting the Brand We’re living through a crisis in marketing—one of our own making. Somewhere along the way, our industry became addicted to the short term. Performance media dashboards became our north star. ROAS, CAC, MQLs, and … Read more
Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates. To view report, CLICK HERE.
By Andrea Gomez – Bilingual PR & Media Strategist | Award-Winning Journalist | Founder, Andrea Gomez Communications | Expert in Hispanic Market, Community Engagement & Strategic Storytelling When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility There was a time when a public figure’s misstep stayed between press columns and … Read more
Primo TV announced the premiere of the hit animated series Chaotic, a fan-favorite packed with magic, suspense, and non-stop adventure. Chaotic invites viewers into a thrilling multi-dimensional universe filled with fantastic creatures, fast-paced storylines, and a cast of relatable young heroes. More than just a show, Chaotic is an immersive entertainment experience that bridges the … Read more
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25. With a … Read more
First, it was Sinclair Inc. Now, the world’s largest creator and distributor of audio and video content en español has entered into a Consent Decree with the Acting Chief of the FCC’s Media Bureau that puts to a close the Commission’s investigation into “KidVid” rule violations on the company’s U.S. broadcast stations. In an Order adopted and … Read more
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make … Read more
Fernando Fiore — the iconic voice of Latin American sports — takes a bold step into the world of podcasting. Fiore, the renowned commentator, host, and pioneering figure in sports television launches his new audio project in partnership with reVolver Podcasts. The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known … Read more
Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts. Podcast consumption continues at a record high: 73% of those ages 12+ have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a … Read more
In today’s high-stakes climate, where volatility has become the norm and growth doesn’t come easily, chief marketing officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight, and it’s time we start … Read more
Canela Media announced record-breaking growth across its portfolio of FAST (Free Ad-Supported Streaming Television) channels, reinforcing its leadership position in the Hispanic FAST streaming landscape. In June 2025 alone, Canela’s FAST ecosystem surpassed 6 million monthly viewing hours — an extraordinary 88% increase year-over-year from 3.2 million hours in June 2024. This remarkable growth is … Read more
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. announced the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive … Read more
Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more
