Millennials Drive Social Commerce: Turning their Likes, Follows or Pins Into a Sale [REPORT]
Social commerce is a term used to describe marketing strategies that incorporate social media to facilitate online buying and selling of products and services. (Yahoo first used the term in 2005 in a launch of a new online shopping store). Spurred by the proliferation of electronic commerce, social commerce strategies are not just solely designed around click-to-buy action. Rather, these strategies provide a virtual way for companies to attract, engage and interact with consumers at all points in the consumer buying decision process. The advent of mobile technology has further encouraged social commerce, changing how users interact with and purchase from different companies.