How Is Data Driving Marketing?
Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.
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Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016 [INSIGHT]
As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
59 million immigrants [INTERACTIVE MAP]
Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.
Re-shaping the media industry in 2016 [INSIGHT]
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead. By Andy Brown – CEO / Kantar Media
2015 Hispanic Market Overview [REPORT]
HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview. To download click on image or CLICK HERE.
2015 Post Hispanic Upfront Television Guide [REPORT]
Download your free copy of the the 2015 Hispanic Post Upfront Guide.
Click image or CLICK HERE to download.
2015 Hispanic CMO [REPORT]
Addressing “Native” Advertising and Deceptively Formatted Advertisements [GUIDE]
The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.
Identifying Consumer Signals in the Digital Noise [INSIGHT]
Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions. By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown
The consumer sector in 2030: Trends and questions to consider
In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future? by Richard Benson-Armer, Steve Noble, and Alexander Thiel
How pharma can win in a digital world [INSIGHT]
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
P&G shifts $2.6B in media assignments to Omnicom & Carat from SMG
Procter & Gamble (P&G) shifted most of its business from Publicis Groupe’s Starcom MediaVest Group (SMG) to two other agencies — Dentsu Aegis Network’s Carat and Omnicom Media Group.
The Latin Explosion: A New America [WATCH IT]
The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.
Marketing Procurement Not Going Away
More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).
Global Generational Lifestyles [REPORT]
A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.
Old Places, New Places: Geographic Mobility of Dominicans in the U.S. [REPORT]
The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.
The digital future of consumer-packaged-goods companies
After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.
El Caso con los Casos [FOR CREATIVES ONLY – – IN SPANISH]
Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención. Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas. Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami
Marketing to Millennials: Lessons for the Next Generation [INSIGHT]
We are reaching fever pitch when it comes to marketing to Millennials.
National Museum of American History adds Artifacts from Hispanic Advertising Trailblazers
The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice of Hispanic Marketing. AHAA is supporting the museum’s initiative to expand on the advertising collections held in its Archives Center with a financial donation and with introductions to agency leaders and firms who had a significant impact on advertising history.
