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Hispanic TV Summit: Big Events Drive Viewers, Sponsorship Revenue

But Nets Should Plan Ahead

Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.

Hispanic TV Summit: To Tier or Not To Tier?

Execs Say Hispanic Nets Need to Break Free of Tier Restraints

Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.

Hispanic TV Summit: Marketing to Hispanics Goes Beyond Language

Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off

As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.

Hispanic TV Summit: Social Media, TV Everywhere Drive Audience

But Programmers Should Tap Viewer Needs Before Creating Shows

Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.

Hispanic TV Summit: The ‘Delicate Dance’ of Being First and Being Right

Views differ on breaking news in the digital world

A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”

Hispanic TV Summit: Uva Touts NBCU’s Scale and Relevance

Says Success Requires Reach and Compelling Content, In Spanish and English

NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.

Hispanic Adult Millennials: Trusting Fewer, Marrying Later, and Still Speaking Spanish [INSIGHT]

Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, revealed that for Hispanic Adult Millennials, life is an exercise in risk assessment. They’re cautious with good reason: just as they were entering adulthood, the 2008 economic crisis put a damper on their bright future plans. Jobs became harder to come by – especially dream jobs – and leaving Mom and Dad’s house to live independently turned out to be not that easy. While they still hope to move out of their parents’ houses and get married, those timelines have been pushed back. For now, many are looking inward – sticking close to people they are certain they trust, fulfilling life goals before starting families of their own, and keeping up traditions like speaking Spanish at home.

Location Terminology Guide [REPORT]

As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

Under the Influence: Consumer Trust In Advertising [REPORT]

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.   The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

US stays atop Global Ad Market, but Others Rank Higher per Capita

  The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

Executives divided on which Department should Oversee Social Media Activities [INGFOGRAPHIC]

  Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.

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