Cell Phone Activities 2013 [REPORT]
Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.
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Population Decline of Unauthorized Immigrants Stalls, May Have Reversed [REPORT]
The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.
140M connected Cars projected to be on the Road Globally By 2017
Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?
Hispanic Millennials are more Optimistic, carry Less Debt than other Millennials [INSIGHT & REPORT]
The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.
Cesar Conde appointed EVP at NBCUniversal
NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal. Conde comes to NBCUniversal from Univision, where he served as President since 2009.
Univision announces changes to Network’s Management Team – – Conde Resigns
Univision Communications, Inc. announced a reorganization of the Univision Networks team, under which Alberto Ciurana, president of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc.
The Demographics of Cross-Screen Jumpers [INFOGRAPHIC]
In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.
Hispanic Adult Millennials and Work [INSIGHT]
With Labor Day behind us, it’s time once again to get back to work and school. When it comes to work, recent studies have shown that Hispanic Adult Millennials (ages 18-34) continue to be hit hard by the tough economic conditions since 2008 – however, bilingual Hispanics in this age group appear to be faring better than those who are foreign-born and Spanish-dominant.
Bullish on Digital [REPORT]
As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.
U.S. Advertising Expenditures Increased 3.5% in the Second Quarter Of 2013
Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.
Agency New Business still Dominated by Good Ole’ Fashion Outreach [REPORT]
In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.
21% of Married-Couple HHs have at least One Foreign-Born Spouse [REPORT]
The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.
Everybody Loves Biculturals
It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.
Marketers moving more functions In-House –Traditional Advertising Agencies at Risk of Disintermediation
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
Back-to-School Shopping Trends among Hispanics [INSIGHT]
Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.
Inaugural TD Bank Checking Experience Index of Hispanic Consumers [INSIGHT & REPORTS]
TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).
Stepping Up: The Impact of the Newest Immigrant, Asian, and Latino Voters [INSIGHT & REPORT]
Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts. But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.
The 2013 Social Rich Media [REPORT]
Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.
The Dispersion, Growth of Hispanics [INSIGHT / REPORT / TOOLS]
The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.
Why your CMO should Care about The Point Of Sale
Chief marketing officers at big brands have historically paid little attention to the machines that sit on their stores’ countertops.
