Until recently, marketers could be forgiven for looking back wistfully at this golden age as new forces reshaped their world into something completely different. These new trends include a massive proliferation of television and online channels, the transformation of the home PC into a retail channel, the unrelenting rise of mobile social media and gaming, and—with all these trends—a constant battle for the consumer’s attention.
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
The Hispanic population is expected to reach about 106 million in 2050, about double what it is today, according to new U.S. Census Bureau population projections. But the new Hispanic population projection for 2050 is lower — by nearly 30 million — than earlier population projections published by the bureau.
More and more US Hispanics are describing themselves as Bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
The Partnership for a New American Economy released a new report highlighting the important role that both native and foreign-born Hispanics play as consumers, purchasing goods and services that circulate money through the economy and help to grow and sustain businesses.
Collaboration, optimization, guarantees, and benchmarks are not simply industry buzz words. They are the building blocks of a successful digital brand advertising campaign. Any member of the digital ecosystem can benefit from these elements and collectively break down barriers to digital advertising growth.
Once the most straightforward of markets, the United States has become a frustrating puzzle for executives of consumer packaged goods (CPG) companies. Changes in consumer behavior, the emergence of smaller competitors, and the proliferation of retail formats — the grocery channel has lost share to club, dollar, and convenience stores — have created a much more complex environment. Adding to the challenge is the fact that U.S. population growth — a core element of CPG companies’ past success in the country — is expected to remain low for at least the next decade.
Taking advantage of digital trends can give consumer packaged goods (CPG) companies the edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands.
The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift.
HispanicAd.com is proud to announce the publication of our Thought Leadership platform, Hispanic CMO.
Publication available for download for FREE click on image.
In a climate in which true product differentiation is difficult, the regulatory landscape challenging, global partner ecosystems vulnerable, and the pressure to hire high-potential talent intense, a company’s reputation is increasingly recognized as a business asset central to maintaining and increasing business value. By Wendy Salomon, VP, Reputation Management
Disruptive forces are changing the business landscape in the forms of complexity, content demands, and customer expectations, challenging marketing organizations to undergo significant transformations rather than incremental change. And while marketing leaders have a good idea of where they need to go, they don’t have a clear vision of how to get there, according to a new survey by the ANA (Association of National Advertisers): “Marketing’s Moment: Leading the Disruption.”
Protecting the “general market” bundle. If you make Hispanic marketing central, you need to break up the general market bundle. That forces companies to reevaluate everything they do. It’s much easier to operate on an assumption that Hispanic populations are all “acculturating” and are (or will) be consuming the same media as the general market, so there’s no need to treat them separately.
Alma’s Isaac Mizrahi considers focusing on purchase-ready target to increase marketing efficiencies
As Q4 begins, marketing executives are likely to be combing through their budgets and strategies to increase growth for the upcoming year. As Managing Director of Alma, the Multicultural agency leading the growing field of U.S. Hispanic market research, Isaac Mizrahi presents “Shifting Strategy in 2015: A closer look at U.S. Hispanic market power”.
For the second consecutive year Mexican beer brand Corona is the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
The Hispanics in Business 2014 study details the impact of Hispanic businesses ownership, entrepreneurship and wealth. It contains data sourced from Geoscape, the U.S. Census, Nielsen Scarborough, the U.S. Department of Commerce and the Kauffman Index of Entrepreneurial Activity.
“Innovation that excites.” You hear it in our commercials, you see it in our ads and it sits at the top of NissanUSA.com. It’s even posted in every Nissan office building and manufacturing facility around the world. To consumers, it’s a tagline that calls attention to our vehicles’ “cool factor.” But for us, it’s a reminder of our commitment to focus the customer in everything that we do. by Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations, U.S.
Carat published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts.
Multicultural populations are driving 84 percent of the population growth, fueling 81 percent of U.S. job growth and accounting for 43 percent of buying power in top 10 markets – with statistics like these, marketing practices are evolving and, until now, have been lumped into the umbrella term “Total Market.[1]” For the last year, AHAA: The Voice of Hispanic Marketing, in collaboration with the Association of National Advertisers (ANA), and the Asian American Advertising Federation (3AF) assembled a broad coalition of clients, agencies and associations to define an integrated strategy for driving growth.
One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”
