With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel? It’s been a favorite question among marketing pundits, and the consensus today is that … Read more
The Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. Representing 44 trailblazing campaigns steeped in cultural insights, 24 companies will vie for Bronze, Silver and Gold, the results of which will be … Read more
MAGNA always anticipated a market slowdown in 2025 due to the strong comparables, but we have further reduced our growth forecast in this update. The lack of economic visibility and a decline in confidence may impact marketing and advertising budgets in the short term. In this uncertain economic environment, the most vulnerable industry sectors include … Read more
Telemundo celebrated the 25th anniversary of the legendary soccer commentator Andrés Cantor with a special on-air tribute during its live coverage of the FIFA World Cup qualifier between Argentina and Brazil yesterday March 25. This April 1 officially marks Cantor’s 25th year with Telemundo, a milestone that recognizes his unparalleled contributions to sports broadcasting. Widely … Read more
BeautifulBeast, the award-winning advertising agency known for its dynamic and culturally resonant storytelling, has launched a fresh new campaign for Green Acres Nursery & Supply. Just in time for spring, the campaign encourages the community to embrace the joy of gardening and planting with a bold message: Let’s Spring Together. Displayed on billboards throughout the … Read more
By Grant Gudgel In digital advertising, there are two surefire ways to get fired as an agency or ad tech provider: Fail to spend all a brand’s allotted budget. Put a brand’s creative in a brand-unsafe environment. These are the cardinal sins of digital advertising — and they’re completely in conflict with one another. To … Read more
By Skye Frontier For decades, brands have relied on marketing mix models (MMMs) to prove the value of their investments in advertising. These models, built to assess the mix of paid media channels like TV, print and digital display, helped marketers justify budgets and optimize their allocations. But as retail media networks (RMNs) attract billions … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ “I know that 50% of my advertising budget goes to waste. Problem is, I don’t know which 50%.” A phrase that belongs in the Cliché Hall of Fame*. It remains as relevant as ever nonetheless: attribution is the ultimate marker of advertising ROI. Attribution as in identifying … Read more
Telemundo 51 Miami / WSCV, part of NBCUniversal’s Telemundo Station Group, has named Liliet Heredero Vice President of News & Content. The multiplatform news veteran with 20 years of experience with local, national and international media organizations has served as Director of Multiplatform Content & Streaming for Telemundo 51 and NBC6 South Florida / WTVJ … Read more
By Roberto Ramos – Group President, Chief Transformation Officer at Culture + Group & CIEN + 3 Models Brands Must Master to Lead in Culture (Not Just Market in It) Culture moves everything. It drives how people see themselves, who they connect with, and what they buy. It shapes language, aesthetics, rituals, desire. From Kendrick … Read more
Orci, the Independent Hispanic-first full service agency, has been named agency of record by Northgate González Market, one of the largest Hispanic supermarket chains in the U.S. which is also proudly family-owned. The appointment was made in late 2024, with kickoff happening this past January. Orci replaces New York-based marketing agency Monks, which was previously … Read more
LGBTQIA+ audiences are bullish on interacting with brands through digital advertising and social media, according to Horowitz’s recent report, State of Media, Entertainment, and Tech: FOCUS LGBTQIA+. This annual study found that LGBTQIA+ consumers are more likely to engage with interactive and targeted advertising. For instance, more than half (52%) of LGBTQIA+ consumers say they … Read more
Nueva Network has announced that Jose Mateo has been promoted to President of Sales for Terrestrial Radio and Digital Media, and Jim Lyke has joined as Senior Vice President of Sales and Business Development. “The strength of Nueva Network is rooted in our exceptional Sales Team. Elevating Jose Mateo and bringing on board Jim Lyke … Read more
By Bill Duggan Loyalty marketing is a big business and increasing in importance. Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Think about airlines, hotels, and quick-service restaurants. Loyalty marketing programs are offered by national brands and local ones, like a neighborhood pizza shop. To read more, CLICK HERE. Courtesy … Read more
By Tony Hernandez – Founder of The Immigrant Archive Project In a time when the contributions and struggles of immigrant communities are being systematically erased from public consciousness, the Immigrant Archive Project (IAP) stands as a powerful counterforce—preserving the stories that define America’s rich and diverse narrative. The IAP, the leading oral history project documenting … Read more
Data released by the U.S. Census Bureau showed modest month-over-month retail sales growth in February amid consumer worries over inflation and Washington policy decisions, National Retail Federation Chief Economist Jack Kleinhenz said. “Lower-than-expected consumer spending in the first couple of months of the year likely reflected payback for very strong spending in the fourth quarter … Read more
How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is … Read more
By: Cathy Le and George M. Hayward Fifty or 1.6% of the United States’ 3,144 counties had at least one million people on July 1, 2024, more than double the number (23) in 1970. According to the U.S. Census Bureau’s county-level population estimates, which date back to 1970, only 54 counties have ever crossed the … Read more
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio. Here are five key findings from the Q4 2024 … Read more
By Joost Nennie Scaling a digital agency is both an exciting opportunity and a complex challenge. As demand grows, agency leaders must decide when and how to expand while maintaining efficiency, profitability, and service quality. The key question is: Should you hire in-house talent, outsource to specialized partners, or invest in automation? Each approach has … Read more
