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Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025

Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic … Read more

From Distrust to Influence: How Advertisers Can Rebuild Consumer Confidence

By Andre Banks Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren’t just caught in the crossfire – they’re often funding the very problem they need to solve. To read more CLICK HERE. … Read more

How AI will capture UXUI and, ultimately, you and I.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/  My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite. Thing … Read more

Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”

Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, “Jugada Maestra” (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts. … Read more

Beyond Demographics: How Psychographics and Motivational Data Are Transforming Advertising – The evolution of audience understanding

By Margo Hock Demographic data has long been the cornerstone of audience targeting. Age, gender, income, education, marital status and so on — these familiar attributes have shaped everything from media buys to creative briefs. But in today’s marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn’t enough. … Read more

Is Branding the Missing Link for SMB Marketers?

By Dominick Fils-Aimé Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. “Diversify your acquisition mix [and] don’t rely solely on Meta and Google,” he says. “Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes … Read more

The Purpose Era Isn’t Dead

By Anne Bahr Thompson In his recent article in The Guardian, Eugene Healey argued that purpose has too often been reduced to performance — values packaged into communications strategies, then abandoned when conditions shift; this has caused consumer skepticism. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

Coca-Cola Reimagines Iconic “For Everyone/Para Todos” Spot for a New Generation

Coca-Cola is bringing back its beloved “For Everyone/Para Todos” campaign, a celebration of togetherness and the brand’s universality for a new generation. Originally launched over 20 years ago in Argentina, “Para Todos” became a cultural touchstone, emphasizing that Coca-Cola is a beverage for everyone. Now, with refreshed storytelling and production, the spot is making its … Read more

The Government Told Me to Leave the Country

By Adam M. Peña, Opinion for The Latino Newsletter On the night of April 10, 2025, the Department of Homeland Security (DHS) emailed me a notice basically saying I had to self-deport within seven days because “DHS was now exercising its discretion to terminate my parole.” The sender was legitimate. It came from a “cbp.dhs.gov” … Read more

RACE AND ETHNICITY IN COMMUNICATION [REPORT]

The DAA report shows a six-point increase in overall racial diversity among participants, rising to 28% in 2023 from 22% in 2019—driven largely by a three-point gain in Latino representation. With nearly 20% of the U.S. population identifying as Hispanic or Latino, improved representation supports deeper market reach, especially considering that Spanish is the nation’s … Read more

Strategy and the Perils of Implementation.

  By Rishad Tobaccowala What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current competitors and how will categories blur, blend and maybe even disappear? Amidst these new expectations and changing … Read more

Influence and Content: How Brands Can Tap into Passion and Relevance

By Fabiane Abel If you’re an advertiser and you think you can still treat earned media, influence, and content as separate areas, you haven’t been paying attention. Literally. The silos between third-party media placements, social media, and content in general have come down. In this always-on, hyperconnected world, the fragmented approach is now obsolete. Given … Read more

DEI and Multicultural Marketing: Where Do We Go From Here?

By David Morse – Chief Insights Officer, New American Dimensions We live in serious times. At Harvard, DEI offices have been renamed, affinity celebrations canceled, and visible signs of inclusion quietly removed. In Florida and Texas, public universities have been ordered to dismantle equity programs. Teachers are being monitored for uttering words like identity. Libraries … Read more

Language Out, Culture In: Reframing Multicultural Marketing [PODCAST]

Despite America’s growing diversity, multicultural marketing continues to face persistent underinvestment and inconsistency. While Black and Latino consumers make up approximately 30% of the U.S. population, early multicultural campaigns received less than 5% of national advertising budgets, a gap that has improved slightly but remains a major challenge today. Even now, multicultural efforts are often … Read more

Innovations in Pharmaceutical Marketing

By Morgan Strawn “The desire to take medicine,” Sir William Osler maintained, “is perhaps the greatest feature which distinguishes man from the animals.” The Canadian physician was writing in the early twentieth century, but the words still carry a ring of truth, as few abilities have allowed humanity to achieve the pitch of civilization we … Read more

Financial Structure and Metrics for Agencies: Evolving with Size

By Jason M Blumer – CPA, CEO of Blumer & Associates, CPAs I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or … Read more

 “The New Media Multiverse” Reveals Fundamental Shifts in Media Consumption and Brand Engagement Reshaping the Marketing Landscape

The traditional marketing playbook is rapidly becoming obsolete as emerging consumption patterns reshape how audiences engage with brands, according to the research from Horizon Media’s in-house research unit WHY Group and Blue Hour Studios, Horizon’s full-service social and influencer agency. The study, “The New Media Multiverse,” reveals how the dynamics between Millennial parents (the first … Read more

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