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Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio

For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research … Read more

AI and the future of multicultural market segmentation

By Mario X. Carrasco Are AI tools inclusive?  We’re halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how … Read more

More Than a Pun: How the “Gene/Jean” Platform Could Tap Gen Z’s Self-Identity

By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a … Read more

The Chief Marketing Officer is quietly being replaced.

By Lauren Stiebing – Founder & CEO at LS International | Helping FMCG Companies Hire Elite CEOs, CCOs and CMOs The Chief Marketing Officer is quietly being replaced. Not by a person but by a mindset. Over the past 12 months, we’ve seen a growing trend in FMCG. According to a recent Financial Times piece, … Read more

AI vs. mani-pedis

By Gonzalo López Martí – Creative Director www.LMMMiami.com/ I was hanging out with a group of colleagues. Naturally, we ended up playing the #1 parlor game of 2025: what jobs will survive the march of AI? “Manicurist”, pondered half-jokingly a friend with a decade-long career in the market research realm. She’s onto something. A mani-pedi … Read more

Content Creators vs Influencers – Similarities and Differences

Instagram is filled to the brim with dazzling images, authentic heartfelt posts, and the occasional sponsored post all about the latest diet fad. Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, … Read more

d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity

d expósito & Partners (dex), one of the nation’s most recognized multicultural advertising and marketing agencies, today announced the launch of résonant, a dedicated public relations and social media practice designed to help brands authentically engage with today’s dynamic and diverse audiences. résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to … Read more

2025 Back-to-School Survey – Sharpening pencils and budgets [REPORT]

In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more

Ban the Binary: Why Brand and Demand Must Be Built Together

Marketing is full of binaries. Traditional versus digital. TV versus TikTok. Art versus science. But none may be more counterproductive — or more deeply entrenched — than the false choice between brand and demand. To read more CLICK HERE. Courtesy of The Association of National Advertisers  

Auto ad spend shifts into high gear [REPORT]

This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year. To download report, CLICK HERE.  

AI Is Giving Spanish a New Voice — A Creative Experiment by Four Cats.

Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents. The video brings together people from diverse Spanish-speaking regions, each expressing how Spanish shifts in sound, rhythm, and tone, yet … Read more

Canela Media Appoints José Molina as Chief Financial Officer

Canela Media a leading technology, innovation and data driven multicultural media company, today of José Molina to the role of Chief Financial Officer. He will be based in Miami and report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala. José Molina joins Canela Media with more than two decades of financial leadership across … Read more

TelevisaUnivision Appoints John Farrell as Head of Partnerships

TelevisaUnivision announced the appointment of John Farrell as Head of Partnerships, a newly created role that unifies the company’s global content distribution, platform relationships, corporate development, and international growth initiatives. Reporting to TelevisaUnivision CEO Daniel Alegre, Farrell will lead the company’s end-to-end distribution strategy across linear, digital, streaming, and emerging platforms to deepen strategic partnerships, … Read more

READ ME IF YOU ARE A CMO…

By Javier E. Rodriguez Horta These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention. From Pilgrim’s Fabio Sandri, to Newell Brands‘s Chris Peterson, to Unilever‘s Fernando Fernandez, to now Procter & Gamble‘s Shailesh Jejurikar*, more CPG and retail companies are choosing CFOs to lead the business. Why? To … Read more

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