By Andrea Ruskin Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as … Read more
Hispanic Star returned to Davos for the sixth consecutive year with a delegation led by Hispanic Star’s founder Claudia Romo Edelman, and driven by the mission to share the narrative of the Latino community’s integral role in driving economic growth and technological innovation with this critical global audience. Hispanic Star Delegation and Latinos gathered at … Read more
By Nick LaManna Jingles, those snappy, melodic hooks that lodge themselves in your brain that come to the surface when you least expect them. As simple “Ba da ba ba ba” from a friend, and you’re responding with a “I’m lovin it.” Next thing you know, you’re on your way to McDonald’s for a Big … Read more
Entravision announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Eduardo brings an extensive and accomplished track record in driving revenue growth, creating impactful campaigns, and leading diverse teams across the media, entertainment, and advertising industries. “We are thrilled to welcome Eduardo to the Entravision family,” said … Read more
By Gracie Martinez and Jeffrey S. Passel The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S. The Black American population … Read more
Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election. This data shows how instrumental Hispanic voters’ shift to the Republican Party was in deciding the 2024 Presidential Election, both nationally and in all seven Swing States. From the sunbelt … Read more
Vme Media announce that Vice President of Marketing & People, Michael Fernandez, has be en elected as the new Board Chair of The Latino Coalition (TLC). This prestigious appointment underscores Michael’s unwavering dedication to empowering Latino communities and advocating for the growth of Latino-owned businesses nationwide. The Latino Coalition, a leading advocacy group dedicated to … Read more
By: Justin V. Palarino and L. Slagan Locklear People move all the time but at the height of the COVID-19 pandemic, a growing share of movers returned to their state of birth, a shift that began before the pandemic and gained even more traction at its peak. From 2019 to 2022, the share of “return-home” … Read more
By Gabriela Alcántara-Díaz In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message … Read more
By Matt Wasserlauf Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It’s like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away … Read more
By Andrew Tindall Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over … Read more
Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences. This approach not only enhances the depth and quality … Read more
MARIA TERESA HERNANDEZ – SVP, Brand Partnerships & Head of Diverse Supplier Marketplace at Mirriad Let’s be real, 2024 tested us. Politically, culturally, emotionally. And just when we needed it most, Benito Antonio Martínez Ocasio, better known as Bad Bunny, delivered Debí Tirar Más Fotos (I Should’ve Taken More Photos), a 17-track masterpiece that feels … Read more
Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies. … Read more
By Anne Bahr Thompson As I’ve been observing cultural shifts over the past year, it’s become increasingly clear that many of the forces shaping our future aren’t new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the … Read more
WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers. Led by co-presidents Ricardo Aspiazu, SVP Creative and … Read more
Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space. Emerging Networks Solutions was created as a consulting division of … Read more
As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their … Read more
By Nigel Harris Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. In addition to more frequently purchased categories like packaged groceries and household cleaning products, habit plays an important role in choices related to travel, retail, … Read more
Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that … Read more
