In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more
By Mari Docter As technology evolves and AI continues to move at the speed of light, major advertising holding companies are acquiring AI firms and developing proprietary platforms at a rapid pace. Data-driven insights, campaign automation, and predictive targeting are being turbocharged by these acquisitions. In this way, holding companies are beginning to look and … Read more
Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again. Brands once reached people primarily through mass media like TV, print, and radio, gaining precious few consumer insights. The internet changed all that with targeted and interactive campaigns online. More recently, retail media networks (RMNs) helped … Read more
The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well that she needs to translate her business’s ambition into focused brand objectives for her marketing team. The reflex reaction for most marketers would be to offer sales promotions. … Read more
With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan’s Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. J. Luis Tellez ”How PULP’s Common People Rebuilt the 90s” CLICK HERE to read.
With a balanced mix of joy, pride and reflection, d expósito & Partners is celebrating its 20th Anniversary. “It may sound like a big deal but what really counts is the human journey, and the greatest celebration comes from brands breaking barriers and transcending the ordinary,” says the co-founder of the agency also known as … Read more
The primary objective of a Request for Information (RFI) in selecting marketing services is to provide the advertiser a baseline understanding of various marketing solution providers and their capabilities, particularly when the potential solutions are numerous or unclear. The RFI acts as a screening tool, allowing an advertiser to gather fundamental information from various agencies … Read more
Public health experts, lawmakers and parents have cautioned about the effects of social media on America’s teens. But what do teens themselves think? In 2024, Pew Research Center surveyed U.S. teens ages 13 to 17 – and their parents. We asked about teens’ experiences with social media and their views about its impact on their … Read more
Vme TV announce the premiere of “¿Y Después… Qué?”, an original Spanish-language series that invites viewers to reflect on the major moments and transitions in life. Guided by renowned hosts Juan Diego Humpierres and Carlos Fraga, “¿Y Después… Qué?” guides the audience through an inspiring exploration of what happens after love, success, money, and other defining moments in our … Read more
The retail industry supports over a quarter of U.S. jobs, and according to the Bureau of Labor Statistics’ Occupational Outlook Handbook, 18% of retail salespeople in 2023 were employed by firms that sold clothing, accessories, shoes and jewelry. How has this industry been faring? The 2022 Economic Census shows that the number of U.S. Clothing and Clothing … Read more
According to the American Community Survey (ACS), 35.7 percent of adults aged 25 and over had a bachelor’s degree or higher in 2022. As more individuals obtain bachelor’s degrees, it is important to understand differences in the types of degrees that people have. The field of degree (FOD) that individuals obtain affects the occupation they … Read more
Marketers Urged to Revisit Recession Strategies and Craft Messaging That Offers a Permission Structure for Purchase As U.S. consumers adjust their behaviors due to concerns over possible price increases due to tariffs, CMOs must prepare now to adapt their brand strategy, positioning and messaging in order to compete, according to Gartner, Inc.A Gartner Consumer Community … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Victor Vetancourt ”Sin cura algunA” CLICK HERE to read.
MediaCo announced a strong second quarter, with EstrellaTV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum. In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network … Read more
Telemundo announces the expansion of its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s robust lineup. Coverage will span across Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, Fútbol Estelar … Read more
As a Hispanic agency based in Los Angeles, we’re not just observing what’s happening—we’re living it alongside our families, neighbors, clients, and colleagues. The recent immigration enforcement activity across many cities in the U.S. has disrupted lives, created fear, and sparked protest. It’s affected people where they live, work, and shop. What We’re Seeing When … Read more
For many entrepreneurs, success isn’t just about top-line growth. It’s seizing opportunities to break barriers and shape their identities as cultural and economic drivers. That’s especially true within the Latino community, where small businesses continue to power economic growth in both the U.S. and Mexico. But thriving in today’s marketplace requires more than determination and … Read more
By David Dembowski The past few years have required media executives to navigate some of the most unpredictable conditions our industry has ever seen. A CPM freefall in 2023. A $10 billion surge in political advertising in 2024. Mounting pressure to deliver faster, cheaper, better — on every screen, all at once. What these conversations … Read more
The Streaming Milestone That Made Headlines For the first time in the four-year history of Nielsen’s monthly TV consumption report, The Gauge, streaming has officially overtaken cable and broadcast combined. In May’s dataset, streaming captured 44.8% of total U.S. TV usage, while cable and broadcast together accounted for 44.2%, down significantly from their positions at … Read more
