EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, … Read more
By Pablo Buffagni – BBQ Agency We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006. In this … Read more
By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE! While navigating through Miami traffic, a pressing thought emerged regarding the landscape of content creation and branding: the precarious balance between trending topics and core audience engagement. This shifting dynamic reminds me of a poignant quote by Somali-American model and actress Iman, “In a world … Read more
MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market. In their new roles, … Read more
A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc. A Gartner survey of 263 consumers between July and August of 2023 found 53% of consumers believe the current state of social media has … Read more
BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.” Below we’ve included a few key takeaways from the report: Collaborating with diverse creators goes beyond ticking boxes; it’s about deepening relationships with the Hispanic community. Fair compensation for diverse creators aligns with industry standards, offering … Read more
Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that … Read more
The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands … Read more
By Christine Huang, Laura Clancy and Sarah Austin Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided. Across more than 20 countries surveyed, a median of 91% say being able to speak their country’s most … Read more
The WFA’s experts identify five areas for action in the year to come. 1 – Sustainability After COP28, it’s time for the work to begin. Whilst both environmental and social sustainability are as high profile as ever, sustainability has been in decline for the past two years. This is a familiar pattern that has been … Read more
Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape. The report makes clear that advertisers are turning to … Read more
The Hispanic Marketing Council (HMC) announced early bird registration is open for 2024 HMC Annual Summit on April 10 to 11 at Convene at One Liberty Plaza in New York City’s Financial District. In addition, HMC released the first round of C-suite headliners, including Pablo Di Si, President & CEO of Volkswagen Group of America; … Read more
Bud Light. Kohl’s. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash. To read more and listen to podcast, CLICK HERE. Courtesy of The Association of National Advertisers
Employers are being confronted with numerous legal and workplace complexities in managing inclusion, equity and diversity (IE&D) programs, from the repercussions of the U.S. Supreme Court’s decisions to roll back affirmative action college admissions policies to new anti-IE&D state laws to mounting calls to take a stance on social issues. To gauge how employers are … Read more
CEO focus has moved from being stakeholder dominant to shareholder dominant, with significant changes occurring with the issues that influence decision-making compared to last year’s data. CEOs are also feeling increasingly positive about marketing and their CMOs. In 2023, more CMOs received a “Grade A” from their CEO for overall performance in their role with … Read more
By Scott Smigler The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives, leading to a misalignment between marketing efforts and overall business performance. … Read more
Nueva Network, a Spanish Language media company, 100% Minority Owned and Operated announced today they renewed their Affiliation and Sales agreement with ESPN’s sports commentator Alvaro Morales and his radio show “Los Jefes.” Born in Guatemala, Alvaro Morales is a two-time Sports Emmy® winner who has become a staple in the sports commentary arena. Since … Read more
How to navigate the interconnected realms of streaming and linear TV advertising By Steve Paule The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms. To read … Read more
A collision of trust, innovation, and politics The 2024 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation offers the promise of a new era of prosperity, but instead risks exacerbating trust issues, leading to further societal instability and political polarization. In a year where half the global population can … Read more
By Joanna Fragopoulos Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant … Read more
