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Marketing Course for 2025 [REPORT]

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast – “25 Trends on the Horizon in ’25.” The 2025 report maps out the trends that leaders from across Horizon’s portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape. … Read more

Demystifying AI in Media Planning and Buying

The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’. Research from the World Federation of … Read more

Telemundo presents all Chivas Home Matches for LIGA MX’S CLAUSURA 2025 TOURNAMENT

Telemundo, the exclusive U.S. home of Chivas de Guadalajara, is set to deliver comprehensive coverage of all Chivas home matches during the Liga MX Clausura 2025 tournament. Matches will air across Telemundo, Universo, and Peacock, accompanied by the network’s signature 1-hour pregame and 30-minute postgame show, Fútbol Estelar Chivas Extra. The tournament kicks off with … Read more

5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS

By Jossi de la Torre, BODEN Agency Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype … Read more

Tony Soprano, narcxploitation & representation.

By Gonzalo López Martí – Creative Director https://www.LopezMartiMiami.com/ Italians carved a name for themselves in Hollywood with mobster movies. Which they used as showcase of their talent and springboard to move on to other genres with room to play against type. Scorsese, Coppola, Pacino, de Niro, etc. Irish stars used the same playbook in the … Read more

SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year

By Radio Ink When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list … Read more

Canela Media Appoints Philippe Guelton as Global President

Canela Media announced the appointment of Philippe Guelton to the role of Global President to lead the company’s growth globally in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala. Canela Media has been on a trajectory of growth since launch and 2024, with an impressive … Read more

Let’s Talk About Marketing Talk

By Anne Field Snack-food giant Mondelēz International is trying to take a bite out of business jargon. Last September, the company turned the slogan for its Sour Patch Kids candy, “First they’re sour, then they’re sweet,” into a Sour Translator, a digital tool that translates corporate jargon into plain, everyday language and targets gen Zers … Read more

Latinos: The Consumers of the Future—A Call to Action for Brands

By Claudia Romo Edelman – Founder, Hispanic Star We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise … Read more

The economic state of Latinos in America: Building up small businesses

By Alberto Chaia, Lucy Pérez, and Marukel Nunez Maxwell with Maria Arellano From bustling urban centers to small towns across the United States, the economic power and business potential of Latino communities is immense. Today, 19 percent of the US population identifies as Latino or Hispanic.1 According to the US Census Bureau, Latinos are expected to comprise … Read more

Net International Migration Drives Highest U.S. Population Growth in Decades

The U.S. population grew by nearly 1.0% between 2023 and 2024, according to the new Vintage 2024 population estimates released today by the U.S. Census Bureau. As the nation’s population surpasses 340 million, this is the fastest annual population growth the nation has seen since 2001 — a notable increase from the record low growth … Read more

Cultivating Customer Loyalty Through Relationship Design [PODCAST]

In today’s fast-paced world, consumers face a constant stream of messages, making it increasingly difficult for brands to stand out and for customers to commit. Relationship design is emerging as a key strategy to reduce churn and foster long-term brand loyalty. By crafting thoughtful customer interactions – whether in person or online – brands can … Read more

Building Multigenerational Wealth: Addressing Financial Literacy Gaps in Hispanic America

By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. A 2023 Pew Research Center survey reveals that financial literacy is essential for upward mobility. However, significant gaps persist across racially and ethnically diverse groups, with Hispanic households facing some of the most prominent challenges in accessing financial education, despite growing interest. While 72% of … Read more

Beyond Disability: Inclusive Marketing in an Intersectional World

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, … Read more

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