By Gerry D’Angelo Creative is king. This may sound odd coming from a media person, but data supports this assertion. A 2017 Nielsen study of 500 advertising campaigns across all major media platforms found that the effectiveness of media tactics like targeting, reach and recency have improved over time. However, 56 percent of advertising’s contribution … Read more
By Nigel Hollis I have never understood why marketers who get paid to create growth are so eager to accept recommendations based on a descriptive model that assumes a static marketplace. You cannot learn about growth from static markets, you must examine how things change over time. Growth demands change Yes, I am referring to … Read more
By Anne Bahr Thompson As we recognize Women’s History Month and prepare to celebrate International Women’s Day, it’s an opportune moment to reflect on how far we’ve come — and how far we still have to go. Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some … Read more
C.A. Fortune, a brokerage with full-service sales and marketing capabilities, is excited to announce its strategic transaction to add DirecToHispanic (DTH) to its arsenal of services driving consumer growth for its current and future client partners. DTH is a retail execution, experiential, and digital marketing agency known for its expertise in connecting brands with Hispanic … Read more
Telemundo is set to redefine Hispanic sports entertainment with the launch of El Pelotazo, a dynamic and fast-paced late-night sports show premiering March 10 at midnight ET/PT. Airing live seven days a week, the new sports program offers the latest news and insightful analysis with special guests and an unconventional format designed to engage today’s … Read more
FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.” According to the article, penned by FORBES journalist Chloe … Read more
By Deborah Malone It’s not often that a business headline captures your attention and then continues to make you think. “Is your entire company thinking like a marketer? It should be.” This simple question and answer appeared in a recent email newsletter from McKinsey, linking to a series of articles. It made me consider how … Read more
Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing’s Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for … Read more
Circana announced that retail sales for the U.S. juvenile products industry declined by 6% in 2024 to $7.3 billion, compared to 2023. However, dollar sales remain higher than 2019 levels, with a five-year compound annual growth rate of 0.5%. Albeit at an improved rate, units sold decreased year-over-year, down 3%, while the average selling price … Read more
By Claudia Romo Edelman – Founder and CEO of the Hispanic Star and Host of A LA LATINA Podcast | Speaker, entrepreneur, media contributor, and activist for Hispanics. For the past few months, I have been on a listening tour, speaking with over 50 leaders across industries while also having daily conversations with companies, brands, … Read more
By Roy Eduardo Kokoyachuk Mental health awareness has seen significant shifts in recent years, but cross-cultural and regional differences still play a role in how individuals perceive and address their mental well-being. A recent ThinkNow study comparing mental health attitudes and behaviors in the U.S. and Mexico offers valuable insights into how people in both … Read more
Seventy-six percent (76%) of working parents believe that becoming a parent has boosted their motivation at work, driving them to achieve greater success in their careers while also managing their family responsibilities, according to a new study released by KPMG LLP, the U.S. audit, tax and advisory firm. From juggling childcare and caring for aging … Read more
By Bill Wise For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ You can read part 1 of this article CLICK HERE. There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time … Read more
By David R. Morse Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in … Read more
CES 2025 is a wrap and between the major tech announcements (a supercomputer you can hold in your hand) and the integration of AI into everything, it was an inspirational way to kick off the year. The transition of CES from screens to AI-enabled entities is well on its way. Oh, and there were flying … Read more
The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí. Roberto Gaston Orcí was a Mexican-American film and television screenwriter and producer. He began his longtime collaboration with Alex Kurtzman while at school in California. Together they were employed on television series such as Hercules: The … Read more
By Steve Boehler You’re considering an agency for a key assignment. You may be well into a competitive agency review or simply are exploring agencies for near term or future efforts. You’ve done your homework. You’ve found an agency that looks promising! But any agency decision is an important decision. You’ve decided to visit the … Read more
By Mark Duval At TDP, we take a holistic approach to agency new business. Even so, we have a bias towards proactive sales because that’s what we do. In this post, we’ll look at two other key ingredients agencies must develop to sustain their growth: organic growth and client retention. Along with a proactive sales … Read more
LatiNation Media, the Latino-owned multiplatform media network, will premiere its original docu-series Chiquis’ Foodie on the Go on Thursday, March 13 at 8:30 p.m. ET/5:30 p.m. PT on its LATV linear channel, LatiNation FAST channels, and available everywhere on the LatiNation+ app including on iOS and Android. In Foodie on the Go, Chiquis travels across … Read more
