By David Tiltman – Chief Content Officer, WARC; SVP Content, LIONS Intelligence No surprise that 2026 is shaping up to be another ‘more with less’ year. But the eye-opening stat from the WARC team’s latest Voice of the Marketer report is that Marketing budgets are lagging business sentiment. In short, expectations of improved commercial performance … Read more
By Jennifer Cooper – Chief Marketing Officer | Strategic Partner to CEO’s and COO’s Marketing is the toughest role in any organization. My opinion, but I live it. Here’s why. A hashtag#CMO is not just building a brand , but building belief in the work itself. In fact we are always building something even when … Read more
New data from the BMO Real Financial Progress Index finds Latinos in the U.S. will spend an average of almost $650 more this holiday season than in 2024. On average, U.S. Latinos expect to spend nearly $2,700, a 30% increase from last year, despite many reporting cutting back in key categories such as travel, decorating … Read more
Even as overall revenue declined year-over-year, Spanish Broadcasting System more than doubled its third-quarter net income in 2025 compared to 2024’s Q3 results through aggressive expense reduction and the sale of its Puerto Rico television properties. SBS reported net income of $1.39 million, up from $547,000 a year earlier. Operating expenses fell to $24.2 million … Read more
U.S. Soccer today unveiled Never Chase Reality™, its official 2026 World Cup Men’s National Team campaign, narrated by Marcello Hernandez. The 90-second film honors the past, challenges expectations, and invites fans to believe in what’s possible. Combining insights from fan research and sentiment analysis to reflecting the hope and ambition of the players, Never Chase … Read more
For 35 years, Corona’s O’Tannenpalm commercial has been a cultural staple, signaling the start of the holiday season with its simple, serene beach imagery. This year, the brand is evolving that legacy in a way that taps into modern content trends while staying true to its roots. Introducing the Corona Feliz Navidad Yule Log, an … Read more
For today’s young people, a good job after graduation is no sure thing. As of July 2025, the youth unemployment rate in the US was more than double the overall unemployment rate—even as employers struggle to fill critical roles. The disconnect is stark: According to ManpowerGroup, 71% of US employers say they can’t find the talent … Read more
The U.S. Census Bureau announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 was … Read more
Nueva Network announced the addition of Jimena Aguilar, International Model, Influencer, Host & Presenter, Global Brand Spokesperson, Voice Talent, and Producer, to its syndication affiliation. With more than 13 years of broadcast and on-camera experience across Mexico, Europe, and the United States, Jimena Aguilar has established herself as one of the most recognized and respected … Read more
Telemundo hosted its inaugural The Playmakers event last night in Washington, D.C., convening influential voices across sports, business, and media for an evening of powerful conversations ahead of the FIFA World Cup 26™ Final Draw. The invitation-only gathering marked the official debut of The Playmakers, Telemundo’s national thought-leadership series designed to celebrate and spotlight the … Read more
Loud And Live, the Miami-based entertainment, marketing, media, and live events company, announced a landmark multi-year and multi-event partnership with Cervecería La Tropical, Cuba’s oldest brewery, remixed in Wynwood, Miami. Never forgetting its Cuban soul, La Tropical’s mission is to passionately handcraft premium cervezas, cocktails, and spirits to bring sun, fun and rhythm to the … Read more
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies. Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is … Read more
Marketing procurement has been on a journey for the best part of a decade. Many of you will remember WFA’s Project Spring back in 2018 – the first time we really understood how the function was perceived within organizations. It didn’t fix everything (it wasn’t meant to) but it gave us a foundation to build … Read more
According to industry sources, the merger Omnicom and Interpublic Group is complete. Mayor layoffs have occurred and the OMD Multicultural Division led by Mike Roca has been casualty.
Canela Media announced the launch of Sprite’s new holiday campaign, concepted, developed, and fully produced by Canela Studios and featuring Las Marías. The campaign brings Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity, honoring tradition and modernity, heritage and reinvention. “We are delighted … Read more
Latinos have grown pessimistic in the year since the 2024 presidential election. Most say their situation in the United States has worsened. And as Donald Trump’s second term unfolds, Latinos are increasingly critical of his job performance and his administration’s immigration and economic policies – two key issues for Latino voters in last year’s election. … Read more
TelevisaUnivision announced a new multi-year agreement for distribution on YouTube TV. The expanded partnership includes distribution of TelevisaUnivision’s U.S. networks – Univision, UNIMÁS, TUDN, and Galavisión – on YouTube TV’s Base Plan and Spanish Plan. In addition, ViX will be offered through YouTube’s Primetime Channels – and, for the first time, YouTube will extend its … Read more
By Carlos Aguilar – Editorial Director| Multimedia Producer | Content Strategist @ Q + A The Full Service Agency | Living, breathing, and writing about Advertising + Entertainment + Culture Authenticity has become such a hollow marketing virtue that whenever I see another brand trot out an “authentic Latino story,” I roll my eyes hard … Read more
By Leopoldo Garcia – Brand Partnership & Business Development Director I’ve been thinking a lot about why some brand partnerships resonate with younger audiences while others fall flat. According to Edelman’s 2024 research, 66% of Millennials and Gen Z expect brands to demonstrate DEIB/ESG values through their sponsorships, with activations linked to these values driving … Read more
By Eric PartakerEric Partaker – The CEO Coach 90% of CEOs can’t explain their strategy in 1 sentence. The other 10% own their markets. Which are you? The distinction is simple: Strategy asks “Why are we here?” Plans ask “What’s next on the list?” Strategy defines your competitive edge. Plans define Tuesday’s meeting agenda. … Read more
