Soccer fandom in the U.S. is gaining momentum in anticipation of the 2026 FIFA World Cup™. And with this growing audience, brand sponsors and advertisers need to understand who these fans are and how they’re engaging to capitalize on this rising popularity. The tournament is set to significantly boost soccer’s popularity, with 37% of the … Read more
Taligence, a executive search firm specializing in senior marketing hires, has once again partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the Q3 2025 U.S. Marketing Jobs Report. Drawing on a detailed analysis of over 78,000 in-house marketing job listings, the report provides an up-to-date view of how the … Read more
Twenty years after redefining what it means to market through culture — and five years after divesting from Interpublic Group — The Axis Agency is celebrating a major milestone: two decades of translating cultural fluency into measurable impact for some of the world’s most recognized brands. From healthcare to automotive, government, consumer goods, and nonprofits, … Read more
The Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named Stephen Chavez, CEO of ChavezPR, as its Public Relations Professional of the Year, one of the organization’s most prestigious honors. Established in 1964, the award is presented annually at PRSA-LA’s PRism Awards to recognize distinguished service and outstanding career achievements. This year’s PRism … Read more
By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader Why Cultural Authenticity Matters in Latin America Latin America is one of the most diverse and dynamic regions in the world. Each country carries its own blend of traditions, languages, music, and identities, yet consumers across the … Read more
Across stadiums, screens, and social platforms, Latinos represent the future of sports fandom in America. Young, passionate, digitally fluent, and willing to spend, this fan group embodies the habits and expectations of tomorrow’s audience. With ties to professional leagues, community clubs, and recreational sports, Latino fans are a powerful force that drive ticket sales, streaming, … Read more
If California Latinos were an independent state, their GDP would be the nation’s sixth-largest state GDP, larger than the economy of Pennsylvania or Ohio, according to the 2025 California Latino GDP Report by researchers at California Lutheran University and UCLA. “Latinos’ participation in the California economy is more active, more intense than that of Non-Latinos,” … Read more
MediaCo Holding Inc. announced the launch of WMBC-TV in New York, a full-power HD “must carry” television station, now featuring the EstrellaTV Network, one of the fastest-growing Spanish-language broadcast networks in the U.S. Owned and operated by Mountain Broadcasting Corporation, WMBC-TV delivers full-power, over-the-air HD coverage and is carried on all major cable providers’ broadcast … Read more
On Latina Equal Pay Day, LatinoProsperity released a landmark report, Latina Wealth in America: Breaking Barriers, Building Futures, exposing persistent barriers tied to the depth of the Latina wealth gap. The first-of-its-kind, comprehensive, data-driven informed report found that despite contributing $1.3 trillion annually to the U.S. economy and being one of the fastest-growing segments of … Read more
By Jay Pattisall, VP, Principal Analyst Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across several business modes: vendors that execute programs; merchants that resell software and media; affiliates that contribute capabilities to larger, matrixed organizations; … Read more
Sedano’s Supermarkets, the leading Hispanic grocer in the U.S., is proud to announce that Miami-Dade County has officially proclaimed October 10 as “Sedano’s Supermarkets Day” in recognition of the company’s decades-long commitment to serving the community. The formal proclamation was held during a private ceremony at Sedano’s corporate headquarters in Hialeah, bringing together company leadership, … Read more
The Association of National Advertisers (ANA) announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer. SAMA brings together the collective power and expertise of ANA’s existing inclusive marketing entities including … Read more
Most U.S. consumers believe they are shouldering the cost of tariffs, and many are changing what, where and how they shop. L.E.K. Consulting’s research shows that nearly half are already paying more than they think is acceptable, with apparel, durable goods and beauty products most at risk. Our latest infographic highlights the categories under pressure, … Read more
Deloitte’s 2025 Connected Consumer Survey reveals that, by pairing strong data responsibility with bold innovation, tech companies can win greater trust, loyalty, and spending Generative AI is becoming a part of everyday life for millions of US consumers. From enhancing productivity to sparking creativity, this transformative technology is reshaping how people work, create, and make … Read more
Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights. As Senior Vice President of Inclusive Intelligence at Nielsen, Stacie is at the forefront of redefining how advertisers, agencies, and content creators leverage data to authentically connect with today’s dynamic and diverse audiences. Drawing on her … Read more
Digitoonz Spain, the European subsidiary of Digitoonz Media & Entertainment—a leading international animation studio headquartered in India with operations in the United States and Europe—is proud to announce it has signed an exclusive agreement for the global distribution of SúperEllas and Plaza de Aventuras, two new animated TV series produced by Canela Media, a leading, … Read more
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms. Telemundo is the first major Spanish-language media company to embed student creators directly into its content pipeline, tapping into a generation that intuitively understands bilingual … Read more
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better Parents of a child age 12 or younger” and “parents” refer to U.S. adults who are parents or guardians of at least one … Read more
Jennifer Holguin, Colombian-American entrepreneur and visionary second-time founder, today announces the launch of Amigas Mia’s, a groundbreaking digital media and talent management company redefining what it means to be a creator in today’s economy. Building on her decade of success with The JGO Agency, one of the beauty industry’s most respected talent agencies, Holguin returns with … Read more
The Association of National Advertisers (ANA) announced the winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 20 categories such as Experiential Marketing, Rising Multicultural Segments, … Read more
