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TelevisaUnivision and Nielsen agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio

TelevisaUnivision and Nielsen announced a new, multi-year measurement and data agreement covering all of TelevisaUnivision’s properties, including national and local broadcast, cable, streaming, radio. Under the agreement, TelevisaUnivision will continue to leverage Nielsen’s suite of media intelligence solutions. “Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence … Read more

2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.   Enjoy! To access and download, CLICK HERE      

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more

2026 Digital Media Trends: Capturing always-on fandom between releases and seasons

There are audiences, and there are fans. Fans represent a segment of consumers seeking long-term, consistent relationships with the intellectual property, artists, teams, and franchises they love.1 And while the media and entertainment industry is largely optimized around moments—blockbuster movie premieres, live sporting events, video game releases, and TV season launches—fandom isn’t experienced on the same … Read more

Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend

Global consumer media usage, including all digital and traditional media channels, rose only 0.3% in 2025 to an average of 57.65 hours per week (HPW), following strong growth of 2.1% in 2024. Decelerating growth in 2025 was due primarily to the lack of major international sporting events and fewer federal elections in the top 20 … Read more

WHERE THE MOMENTUM REALLY LIVES – 68.5 MILLION STRONG. BUILT FOR SCALE. BUILT FOR THE FUTURE.

By Gil Biberstein – Retail Display Specialist This map isn’t just demographics. This is economics 101! Let’s review: 68.5M people Trillions in spending power Fastest‑growing influence on U.S. retail And it’s highly concentrated: California: ~16.1M Texas: ~12.6M Florida: ~6.7M New York: ~4M Secondary power markets punching way above their weight: Arizona (~2.4M) Illinois (~2.4M) New … Read more

Acculturation getting Fuzzy …..

By Begonia Martinez – Project Based: Moderator/Qualitative Researcher:Generation Z and U.S. Hispanic|Brand Consultancy In U.S. Hispanic segmentation models, the acculturation model is still being widely used without overlaying the Generation Model. We are asking individual to self-identity based on: Un-Acculturated Hispanics Mostly Spanish-dominant consumers who maintain strong ties to their culture of origin and engage … Read more

Doing Business: U.S. vs. Latino (Mexican) Approach

By Félix J. Medina – Winning the Latino Market After working in business on both sides for many years, I’ve noticed something important. In many U.S. business environments, the approach is often: direct fast ttransaction-focused efficiency first In many Latino (especially Mexican) business environments, the approach tends to be: relationship-driven trust-first conversations before transaction long-term … Read more

The 2026 World Baseball Classic: How National Pride Unlocks Revenue

The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs. US (Aaron Judge): WBC “is bigger … Read more

Slow Growth Impacts Nation’s Largest Counties Hardest

Population growth slowed in a majority of the nation’s 3,143 counties and the District of Columbia between July 1, 2024, and July 1, 2025, according to the Vintage 2025 population estimates released today by the U.S. Census Bureau. Among the 2,066 counties that grew between 2023 and 2024, nearly 8 in 10 saw their growth … Read more

The United States at 250: How the Country Has Changed in the Past 50 Years

In July, the United States will celebrate its 250th anniversary. The country’s last major milestone was 50 years ago, at its bicentennial on July 4, 1976. U.S. society has changed profoundly since then. Over the past five decades, the U.S. population has aged significantly, with the percentage of people 65 and older nearly doubling. The country has … Read more

Entravision Relaunches Politics Con Acento with Expanded TV and Digital Distribution

Entravision, a leading global media, marketing, and technology company, announced the expanded relaunch of Politics con Acento, a digital-first bilingual show and video podcast for the Latino voting community. The show, hosted by Entravision’s established White House Correspondent Stephanie Ochoa, will now also air weekly as a one-hour bilingual TV show across Entravision’s 21 Univision … Read more

LATINATION MEDIA unveils ‘CULTURA AT FULL VOLUME’ at 2026 IAB Newfronts

LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate and marketing vision yet — Cultura at Full Volume — during its presentation at the 2026 IAB NewFronts. The initiative reflects LatiNation’s always-on approach to programming, partnerships, and brand opportunities designed for the most influential audience … Read more

Bespoke Beats AI: The Human Edge Still Matters

By Mindy Figueroa – L2L Founder & CEO We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a … Read more

Spicy Thinking.

By Rishad Tobaccowala “Charles’s conversation was as flat as a sidewalk, and everyone’s ideas filed along it in their ordinary clothes, exciting no emotion, no laughter, no reverie” ―Gustave Flaubert,Madame Bovary Today there is a surfeit of data and reports and white papers and podcasts and… AI is enabling the creation of content, video, presentations, … Read more

‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.

By Samuel Ragsdale Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society … Read more

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