Wynns VP of Digital and Multimedia Sales at Nueva Network

Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company. Wynns will be responsible for growing Nueva Network’s advertising sales primarily focused on digital and multi-platforms offerings. Wynns will also lead the organization’s digital strategy, engagement with the agencies, as well as collaborating with … Read more

#Transcreation #MAGA #AI

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com We LOVE a portmanteau in the corporate world. In real life too, truth be told. Brunch (breakfast + lunch, possibly the grandpa of all portmanteaux). Infotainment (information + entertainment). Comcast (communications + broadcast). A good portmanteau should be self-explanatory. There are a few though that are a … Read more

d expósito & Partners unveils Cultural Dexterity positioning and its forward-thinking discourse for today’s New America.

In a fresh, bold move, d expósito & Partners, LLC today unveiled its differentiated positioning “to help brands reach and conquer the New American Mainstream.” Anchored in its U.S., Hispanic-centric roots, the ad agency’s innovative positioning takes into account the major economic force of the U.S. Hispanic Market — at 62M consumers with a contribution … Read more

U.S. immigrant population in 2023 saw largest increase in more than 20 years

By John Gramlich and Jeffrey S. Passel The number of immigrants living in the United States increased by roughly 1.6 million people in 2023. That marks the largest single-year increase in the nation’s immigrant population since 2000, according to a Pew Research Center analysis of recently published data from the U.S. Census Bureau. Overall, a … Read more

Unlocking Purchase Power Across Ethnicities and Generations Through the Accurate Portrayal of Women and Girls [REPORT]

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the moreurgent global issues of our time. While 94% of consumers around the world believe that achieving gender equality holds personal importance to them1 and 81% have a hopeful outlook on gender equality, the negative impacts of gender inequality continue … Read more

The Multicultural dilema

By Xavier Mantilla I asked ChatGPT 4.0 to define Culture and here is what the A.I. Gods say about culture: Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that a group of people use to interpret their world and interact with others. It encompasses language, traditions, social norms, art, music, food, and … Read more

Why Joining the Pro-Voting Movement is Good for Your Business

By Lindsay O’Neil Voter turnout in the 2018 midterm elections was the highest of any midterm election in the last century. One of the contributing factors? Vast numbers of companies encouraged both their employees and consumers to show up and vote. Fast-forward to the strange times we are living in, and a much larger election: … Read more

Monica Albuquerque named SVP of Content & Development at Telemundo Enterprizes

Telemundo Enterprises announced the appointment of Monica Albuquerque as Senior Vice President, Content and Development for Telemundo Studios. In this newly created role, Albuquerque will be responsible for overseeing the development of content for all linear and streaming platforms reporting directly to Javier Pons, Executive Vice President at Telemundo Studios. Albuquerque will work closely with … Read more

the year of impact 2025 MEDIA TRENDS [REPORT]

Media is increasingly driven by sophisticated algorithms, becoming 100% addressable, 100% shoppable, and 100% accountable. For 15 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the 2025 edition to prepare for the many opportunities to drive impact in the algorithmic era. To download report, CLICK HERE.  

2024 Work Relationship Index Expectations of work have changed  [REPORT]

The modern workforce is made up of billions of people, each of whom has a specialized and unique relationship with work. But work is not really working right now. While leaders and employees’ expectations for work have continued to change, work itself has not. Over the past year, the world’s workspaces, company culture, tools, and … Read more

Streaming and Live Sports, a Marriage Made in Advertiser Heaven

By Dani Cushion An overhead camera captures athletes competing in heat 2 of the Men’s 110m Hurdles Semi-Final at the Olympic Games at Stade de France on August 7, 2024 in Paris, France. NBCUniversal streamed 23.5 billion minutes of Olympics coverage, which attracted 30.6 million viewers across its platforms — an 82 percent increase from … Read more

PR Veteran ROBERT ALANIZ honored with 2025 Juntos award for Community Service

Robert Alaniz, CEO and Chief Media Strategist at Milagros Media Strategies, received the esteemed JUNTOS Award for community service from Northgate González Market, a leading Hispanic-owned grocery chain in Southern California. Alaniz was one of twelve honorees recognized during a private ceremony at the company’s corporate headquarters. Known for his strategic communication expertise and crisis … Read more

#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making

By Louis Maldonado In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos’ individual and collective identities, both … Read more

Media Reactions 2024 U.S. insights [REPORT]

  Media Reactions is Kantar’s annual study exploring the evolving media landscape, featuring rankings of top media brands and channels as well as insights on how to navigate today’s complex media environment. Findings for the U.S. market are distinct from other geographic areas covered in the main report. Read below for key U.S. insights from … Read more

The Hispanic Association on Corporate Responsibility’s Annual Corporate Inclusion Index Report

The newly released 2024 HACR Corporate Inclusion Index™ (CII) Report reveals that American corporations still have significant strides to make in fully including Hispanics at all levels—from employment and corporate boards to supplier partnerships and philanthropic contributions. The report aggregated data from 84 participating corporations, mostly Fortune 500 companies. The Hispanic Association on Corporate Responsibility’s … Read more

The State of the Hispanic American Consumer 2024 [REPORT]

With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends. This report delves … Read more

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