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Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]

Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan … Read more

The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”

By Gene Bryan / HispanicAd Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this … Read more

ATABAL – FORTY YEARS OF BOMBA, PLENA AND FUSION

By Tomas Peña – Jazz de la Plena ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band … Read more

The Upsides (and Downsides) of Brand Partnerships: A Guide

By Inspira Marketing Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience. These brand partnerships can take many forms, including licensing agreements that may be short or long-term. If you’re on the fence about beginning a brand … Read more

2023 Mid-Market Technology Trends [REPORT]

Companies of all sizes, in all sectors, are likely pondering the role of technology in their short- and long-term strategies. But many middle-market companies—powerhouses of the U.S. economy—have their own considerations for when, how, and why to adopt certain technologies based on the nuances of this fast-growing segment. How do the challenges and opportunities of … Read more

How Americans View Data Privacy [REPORT]

In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used. This wariness is even ticking up in some areas like government data collection, according to a new Pew Research Center survey of U.S. … Read more

Culture & Trends: Moving at the speed of culture [REPORT]

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally relevant content that reflected their unique interests. This year, we turned our focus to the rapid technological changes in creation and … Read more

New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.

Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. – – – –  75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language. The RAB put forth an article titled “Advertising to … Read more

AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49

Four years ago, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, made a surprising forecast. By 2025, he predicted, AM/FM radio audiences would overtake TV among 18-34s. Stewart’s prediction occurred four years earlier in 2021. In 2019, Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, predicted that AM/FM radio … Read more

Arminda Figueroa, CEO of Latin2Latin Marketing, Attends White House Meeting to Discuss Economic Transformation in Florida

Arminda Figueroa, CEO of Latin2Latin Marketing, was invited to the White House to engage in discussions centered around the impact of President Biden’s Investing in America Agenda on Florida’s economic landscape. Ms. Figueroa, a prominent advocate for small businesses and Latino-owned enterprises in the state, represented the voice of entrepreneurs in Florida during these crucial … Read more

Immigration at Near-Record Highs: A Net Positive for the US

By Mario X. Carrasco Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to … Read more

Is the Agency Review Process Broken?

By Chris Warren A few years ago, the Hershey Co. was all set to begin a media agency review. But just before the iconic chocolate maker was about to kickstart the review process, the company decided to pump the brakes. “We realized we weren’t ready yet,” says Sherry Ulsh, director of indirect procurement at the … Read more

Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression

Dove research shows that 9 out of 10 women feel pressured to style their hair according to society’s expectations1. As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure. Dove announces #MyHairAMiModo (translated to “my hair, my way”), an initiative designed alongside Latina community … Read more

Consumers to Spend Nearly $900 to Celebrate the Winter Holidays

Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday … Read more

On Trust. The Future Does Not Fit in the Containers of the Past.

By Rishad Tobaccowala the Chief Growth Officer at Publicis Groupe A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. In a world where many institutions and leaders for a variety of reasons have lost trust, earning … Read more

The 5 Best Practices in Hispanic Marketing

By Louis Maldonado Any smart, modern marketer knows there is no question that the U.S. Hispanic population continues to grow and evolve rapidly. Some even realize that this consumer segment is the primary growth driver for their categories and brands. In fact, according to a recent report from UCLA Center for the Study of Latino … Read more

Why Brands Should Unlock the Hispanic Pet Market for Growth

The pet industry is booming, with a significant contribution from Hispanic pet owners. Here’s a condensed look at why brands should focus on this market to drive growth Hispanic Economic Power: U.S. Hispanic GDP stands at a massive $3.2 trillion. Hispanic purchasing power is pegged at $3.4 trillion. If considered a separate economy, U.S. Hispanic … Read more

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