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Moving Beyond Acculturation: How Marketers Are Embracing Cultural Fluidity in Hispanic Audiences

By Maria Lucia Parra – Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. For decades, marketers relied heavily on acculturation models to understand and target the U.S. Hispanic population. The model grouped Hispanics into categories like unacculturated, bicultural, or fully … Read more

The Persistent Illusion of Brand Safety in Digital Advertising

By Jacek Chrusciany It’s becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we’ve entered a backlash era against the concept as a whole. Whether it’s the collective shoulder shrug in response to Adalytics’ latest … Read more

FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]

A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens. The staff report is based on … Read more

ANA Defends Ad Industry Against Claims in FTC Social Media Report

The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services “Rather than simply throwing out the baby with the bathwater, this FTC … Read more

Women in the Workplace 2024

In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.   This year marks … Read more

How U.S. Public Opinion Has Changed in 20 Years of Our Surveys

By Jenn Hatfield When The Pew Charitable Trusts created Pew Research Center in 2004, we were surveying Americans using the established industry method at the time: calling people on their landline phones and hoping they’d answer. As the Center marks its 20th anniversary this year, survey methods have become more diverse, and we now conduct most of … Read more

How to Tell a Story That Matters

By Tim Hoskins , Brett Townsend If you look at any great story, there are elements they all have: a main character, a want or need, a plot, tools the character uses, and most importantly, conflict. Conflict is the engine that drives every story, and the best storytellers not only have compelling conflict but highlight … Read more

Canela.TV to premiere hird Season of ‘Secretos de Villanas’ on October 10th

Canela Media announced the highly anticipated return of its hit reality series, ‘Secretos de Villanas,’ with Hyundai back as a presenting sponsor for the third consecutive year. The anticipated third season will be available on the free streaming service Canela.TV beginning on October 10 with ten glorious episodes followed each week by the companion ‘Secretos: … Read more

UnivisionTelevisa CEO removed.

According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa. His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience. Could there be other changes … Read more

Eighty percent of brands have concerns about agency use of GenAI

More than half of companies plan to review contracts with media and creative agencies. Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have … Read more

What Can Cannes Teach Us About the Value of Transactional Data?

By David Gaudreau We’re nearly two months removed from the annual industry gathering at Cannes. While the industry news has not stopped coming, it’s important to take a step back and look at what took place on the French Riviera. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!

By Victor Cornejo – Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.” As we enter this month, I want to revisit something I wrote a couple of years ago. Some things may have changed, but not much. Here are a few “pro-tips” to … Read more

Hispanic Heritage Month: 2024

Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically … Read more

Canela.TV celebrates Hispanic Heritage Month with ‘ORGULLO LATINO’ Line-up

Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. With a stellar line-up of Hispanic stars from both yesterday and today, ‘Orgullo Latino’ 2024 will celebrate Latinos who have shaped … Read more

Telemundo’s EL PODER EN TI announces “TU TIENES EL PODER. VOTA”

Commemorating National Voter Registration Day, NBCUniversal Telemundo Enterprises announced the launch of its new civic engagement Get Out The Vote (GOTV) initiative “Tu Tienes el Poder. Vota.” Under the umbrella of the company’s award-winning community impact platform El Poder en Ti, the civic engagement program is part of Decision 2024, Telemundo’s multiplatform news and civic … Read more

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