FOX Deportes & Telemundo partner to present Super Bowl LIX

FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history. The Spanish-language networks will produce separate … Read more

“Brands and Politics”

By Luis Miguel Messianu – President-Chief Creative Officer – MEL (Messianu/Edelman/Lerma) You can say that in today’s environment brands are running naked in the marketing forest! Every day ushers in a new ‘culture war’ as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values … Read more

AIMM honors Industry Leaders

ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the esteemed recipients of the second annual AIMM Trailblazer Awards, recognizing industry leaders who remain steadfast in their commitment to advancing inclusive marketing, even amidst a challenging environment. The 2024 honorees have been chosen for their exceptional contributions and ongoing dedication to creating a more inclusive … Read more

Latinos are Leading America’s Economy— With or Without Your Support

By Beatriz Acevedo – CEO/Cofounder SUMA. Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany … Read more

Baby Boomers’ big digital shift

Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, … Read more

A Profile of the Nation’s Hispanic-Owned Businesses

About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau. The 2022 Annual Business Survey shows there were a total of 406,086 Hispanic-owned employer firms … Read more

Pablo Buffagni – Un poquito de humor negro argentino

CLICK on Image to view.  Haz CLIC en la imagen para ver Para quienes me preguntaron, esta idea salió en una tarde como un chiste, como un meme con video de stock, y varios amigos colaboraron dando feedback después. Fue trabajo de un par de horas, con producción mínima, pero creo que el mensaje tiene … Read more

Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth

Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe. This partnership leverages Shakira’s star power to raise awareness around the importance of computer science education for Spanish and Latin … Read more

FOX News Media to launch FOX Noticias on FOX Deportes

FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15th, announced FOX News Senior Vice President John Sylvester. FOX & Friends Weekend co-host Rachel Campos-Duffy will helm the program which will air weekdays at 4 PM/ET on the country’s first and … Read more

Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!

Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain. His experience extends across corporate, trade and multicultural consumer comms, including media relations, CSR and DE&I, digital, internal, government relations and crisis management. As EVP of corporate communications, Richard has overall … Read more

Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

By Robert Wollner If there’s one universal truth for agencies, it’s that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to “how we’ve done things … Read more

A CMO tip: streamline the to-do list to get more done

By Steve Boehler There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more … Read more

Microsoft selects BODEN Agency as PR AOR for Hispanics

BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company’s Multicultural Communications team. BODEN will support Microsoft’s Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.  

Unlocking the Potential of Radio in MMM

By Dave Hohman In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing … Read more

Women’s Sports Could Be a Net Win for Marketers

By Chris Warren Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women’s national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting … Read more

TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States

TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish … Read more

Fortune or fiction? The real value of a digital and AI transformation in CPG

A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.   The narrative surrounding generative AI (gen AI), a moon shot, once-in-a-generation innovation, is that it could utterly reinvent how businesses—consumer-packaged-goods (CPG) companies among them—are run. CPG leaders are heeding … Read more

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