Political and Olympic Advertising Boost a Strong US Ad Market Further

Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Even without the incremental advertising spending generated around cyclical events, 2024 already looks like a strong year for the US ad market, growing by almost +9%. This is due to strong demand from brands, in a stable economy, and supply-side innovations – e.g., … Read more

WITH $3.7T GDP, THE LATINO BUSINESS CASE IS A CAPITALIST AGENDA

By Ana Ceppi For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how … Read more

2024 National Latino Tracking Poll to Shape Election Insights

Entravision, in partnership with AltaMed Health Services and BSP Research, announces the launch of the 2024 National Latino Tracking Poll, beginning September 11, 2024. This timely initiative will provide critical insights into the political perspectives and engagement of Latino voters as the November election approaches. “Entravision is committed to amplifying the voices of the Latino … Read more

Telemundo’s “Celebrating All That We Are”

Telemundo Enterprises is at the forefront of this year’s bilingual campaign, “Celebrating All That We Are” (Celebrando Todo Lo Que Somos), a bold multi platform initiative that pays tribute to the rich and multifaceted identities of U.S. Hispanics. For the fourth year running, this campaign will unite NBCUniversal’s extensive network of channels and social media … Read more

State of Spanish Language Media 2024

Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV.   Higher Streaming Rates: Streaming video consumption among Spanish-language audiences surpasses cable/satellite by 15 percentage points (84% vs. 69%). Extended Viewing … Read more

Happy HHM (or not so happy?)

By Luis Miguel Messianu.  – Founder-President-Chief Creative Officer MEL I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations.  As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic … Read more

Why Hope Needs to Be Key Advertising Message This Election

By Ian Forrester Watching the various online ads and campaign videos from this year’s U.S. presidential election should come with a health warning. To read more, CLICK HERE. Courtesy of The Association of National Advertisers  

U.S. Latino Youth 2030 [REPORT]

The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report, available for download. Produced in partnership with Kantar, the world’s leading market data and analytics company, this groundbreaking report unlocks new insights about America’s most … Read more

Who is Hispanic?

By Mark Hugo Lopez, Jens Manuel Krogstad and Jeffrey S. Passel Debates over who is Hispanic have often fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? … Read more

Establishing a culture of creative excellence drives greater impact for brands

WARC and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits … Read more

In Memorian – Debra Nason (Debbie)

By Gustavo Garci I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. Debbie was a wonderful soul who inspired and guided the beginnings of my … Read more

Celebrating the Centennial of a Giant

A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators … Read more

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