Celebrating the Centennial of a Giant

A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators … Read more

Inclusion as Personalization: The Key to Effective Marketing

By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In today’s diverse world, brands that succeed are the ones that understand that inclusion is not just about representation—it’s about personalization. … Read more

Three ways behavioral science can improve marketing

Marketers often have a vague awareness of behavioral science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting’s Ted Utoft outline key ideas that could transform communications. Most marketers claim to have at least a passing awareness of behavioral science. However, their familiarity often begins (and ends) with the concept … Read more

ADVERTISING AS IMPRESSIONISM

By Bob Hoffman I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete theory of how advertising affects people. Traditionally we have described the elements of advertising impact as a blend of logic and emotion. … Read more

Jorge Ramos to Depart Univision at the End of the Year

Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024. “This is not a farewell. I will continue anchoring Noticiero Univision until December, and afterwards I will share my … Read more

Is the Agency Model Broken? [VIDEO]

If the ad agency model isn’t broken altogether, it’s in need of serious repair. Luckily, Matthew Schwartz is here with a POV on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results. CLICK HERE to read and see more. Courtesy of … Read more

Latinos in Sports: Powerhouse Fans [REPORT]

Sports organizations are constantly searching for innovative ways to expand their fanbases and stay ahead of the competition. The answer may lie in the rapidly growing and passionate Latino sports fan demographic. Latinos in Sports (LIS), a multi-tiered platform dedicated to showcasing the Latino influence in sports business, has partnered with Nielsen to release a … Read more

22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television

Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part … Read more

It’s time for an agency review when….

By Steve Boehler – Mercer Island Group In a perfect world, a client would never have to change agencies. We don’t live in that world. Clients need high performing agencies that they can count on day in and day out. Unfortunately, there are times when a client can’t count on their agency and for a … Read more

Diverse-Owned Data Delivers Programmatic Media Buying Results

by Mario X. Carrasco Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups and are looking to allocate portions of their digital media budgets to diverse-owned media platforms to better engage these groups. This approach has … Read more

GALLEGOS United appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio

GALLEGOS United announced the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United’s full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate … Read more

Gen Z’s Demand for Authenticity: Exclusive Data for Hispanic Heritage Month Features [REPORT] & [INFOGRAPHIC]

PACO Collective recently conducted an in-depth study titled “The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing”. This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation. Key Findings: From Pandering to Teaching: Gen … Read more

Inclusion is the future for brand growth

Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to … Read more

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