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Eduardo Maytorena named SVP & GSM of Entravision Los Angeles

Entravision announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Eduardo brings an extensive and accomplished track record in driving revenue growth, creating impactful campaigns, and leading diverse teams across the media, entertainment, and advertising industries. “We are thrilled to welcome Eduardo to the Entravision family,” said … Read more

Facts About the U.S. Black Population

By Gracie Martinez and Jeffrey S. Passel The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S. The Black American population … Read more

Critical Role Played by Hispanic Voters in the 2024 Presidential Election to turn the tide towards Trump, and shape America’s Future

Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election. This data shows how instrumental Hispanic voters’ shift to the Republican Party was in deciding the 2024 Presidential Election, both nationally and in all seven Swing States. From the sunbelt … Read more

Michael Fernandez from Vme Media appointment as Board Chair of The Latino Coalition

Vme Media announce that Vice President of Marketing & People, Michael Fernandez, has be en elected as the new Board Chair of The Latino Coalition (TLC). This prestigious appointment underscores Michael’s unwavering dedication to empowering Latino communities and advocating for the growth of Latino-owned businesses nationwide. The Latino Coalition, a leading advocacy group dedicated to … Read more

The Spanish Language: A Gateway to Our Shared American Heritage and Global Future

By Gabriela Alcántara-Díaz In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message … Read more

The Hidden Costs Eating Your Ad Budget

By Matt Wasserlauf Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It’s like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away … Read more

How Creative Consistency Can Work Magic for Brand-Building – A new study demonstrates the positive effects that steady, consistent advertising efforts can have on marketers’ ROI

By Andrew Tindall Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over … Read more

5 Practical Steps to Designing Inclusive Online Panels for Diverse Audiences

Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences. This approach not only enhances the depth and quality … Read more

Reconfiguring Tomorrow: Cultural Trends Shaping 2025

By Anne Bahr Thompson As I’ve been observing cultural shifts over the past year, it’s become increasingly clear that many of the forces shaping our future aren’t new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the … Read more

Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing

Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space. Emerging Networks Solutions was created as a consulting division of … Read more

Men, Women and Social Connections [REPORT]

As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their … Read more

Habit: the established brand’s undervalued advantage

By Nigel Harris   Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. In addition to more frequently purchased categories like packaged groceries and household cleaning products, habit plays an important role in choices related to travel, retail, … Read more

Why brands are falling short with their media strategies [REPORT]

Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that … Read more

Evolve, don’t dissolve DE&I: A Case for Multicultural growth

by Natalie Boden, Boden Agency In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically … Read more

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