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National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase

By Pierre Bouvard   A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. The most recent studies were fielded in December 2024 and January 2025. Each month, Advertiser Perceptions, the leader in providing research-based strategic market … Read more

“CONSUMER TRENDS 2025”

Findasense, a Brand Experience agency, presents the Consumer Trends 2025 report, identifying six key trends that will shape the relationship between brands and consumers. These trends are not only a path to innovation but also a return to the essentials: trust, connection, and authenticity. Brands that successfully navigate this delicate balance will be better positioned … Read more

How Agencies Can Build a Lasting Legacy

By Dan Dalton As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies … Read more

Healthcare elsewhere: the rise of medical tourism

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Healthcare on US soil is way too expensive and bound to become more so in the future. It’s just a matter of supply and demand. Life expectancy is getting longer. Boomers are mostly retired and not planning on kicking the bucket anytime soon. Gen-Xers are about to … Read more

Leveraging Consumer Insights to Engage with Latino Voters

By Roy Eduardo Kokoyachuk The results of the 2024 U.S. presidential election sent shockwaves around the globe. While the performance of the U.S. economy and inflation rate of 2.7% around the time of the election were envy of the world, many Americans were still hurting from the rapid rise in prices immediately following the pandemic. … Read more

Brand Loyalty Is a Complete Fallacy [VIDEO]

Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead. To read and view video, CLICK HERE. Courtesy of The Association of … Read more

A YEAR OF GROWTH, REFLECTION, AND OPPORTUNITY

By Arminda “Mindy” Figueroa / Latin2Latin My month-long sabbatical in Madrid was a transformative experience that reignited my passion for growth. As Latin2Latin Marketing marks its 18th anniversary, this journey reinforced my vision of empowering businesses and individuals in an increasingly connected world. A Sabbatical in Madrid: Rediscovering Balance and Global Perspectives My Spanish adventure … Read more

Bicultural Identities in Latin America: The Rise of Cultural Blending

By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader As the world becomes more connected, many Latin American consumers are naturally weaving multiple cultures into their daily lives. Immigrants, international students, and professionals blend local traditions with global influences—watching fútbol while streaming K-pop, switching between languages … Read more

Global Ad & Marketing Spend Surged 8.7% in 2024, Fueled by Influx of Even-Year Political & Olympics Media Buys & Double-Digit Growth in 29 of 45 Digital Media Channel

Global advertising and marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but spending is projected to decelerate in 2025, posting only a 5.3% gain, as inflation and recessionary fears reappear in many markets due to the expectation that the Trump Administration will levy higher tariffs on foreign goods, which may lead to major … Read more

CONFESSIONS OF A DEI HIRE

By, Stephen Chavez – CEO, ChavezPR I’m a DEI hire. There. I said it. When I graduated from college, my family did not have connections in the world of journalism or public relations. My family or friends of the family did not have jobs in the media or public relations. Thanks to the LA Times’ … Read more

THE LATIN GRAMMY CULTURAL FOUNDATION hosts Emerging Artists Intensive with Berklee Global

The Latin GRAMMY Cultural Foundation, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry … Read more

Latino Media Network announces organizational changes

As part of its ongoing commitment to serving, inspiring, informing, and celebrating the U.S. Hispanic community, Latino Media Network (LMN) announced key leadership changes to enhance its operational structure and better serve its audiences and partners. Effective immediately, LMN is regionalizing into three (3) strategic market groupings which will enhance our local focus and strengthen … Read more

UFORIA launches “UFORIA MUSIC POD”

Uforia, TelevisaUnivision’s digital audio platform, announced the launch of its new podcast, Uforia Music Pod. Hosted by the dynamic duo Monse Medina and Sebas Villalobos, this podcast offers listeners an immersive journey into the heart of Latin music, lifestyle, and culture. Each episode delves into the infectious rhythms of reggaeton, salsa, bachata, Mexican music, and … Read more

RESERVE YOUR SPOT FOR THE 2025 HISPANIC MARKETING COUNCIL ANNUAL SUMMIT!

Join us on April 7-8, 2025, in New York City for the premier conference crafted by industry leaders with expertise in marketing to the new American mainstream. Given that we sold out last year, we highly recommend securing your spot ASAP! Why Attend? Exclusive Insights: Gain access to business-building data and award-winning case studies from … Read more

Primark opens its first store in Texas with campaign from BeautifulBeast.

Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit. The campaign … Read more

TELEMUNDO surrounds SUPER BOWL LIX with comprehensive coverage

Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. 9 at 6:30 … Read more

Beyond the Numbers: Reclaiming Intuition in Brand Strategy

By Anne Bahr Thompson For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I … Read more

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