By Chuck Kapelke The marketing team at Ford Motor Co. came to a fork in the road. Last April, the automotive brand was about to roll out a new ad campaign called “Freedom of Choice,” spotlighting Ford’s range of gas, hybrid, and electric cars. The company had two choices when it came time to decide … Read more
NielsenIQ has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond. The report anticipates that global consumers will spend … Read more
By Tim Hoskins , Brett Townsend One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping … Read more
In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 – authored by Assemblymember Miguel Santiago (D-Los Angeles) – into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California’s diverse populations. The law requires agencies to annually report on their progress … Read more
The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they are interested in. One area seeing significant growth is music and video content, particularly through mobile and connected TV platforms. For brands, leveraging these platforms to engage with underrepresented communities … Read more
NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month. An accomplished media executive with extensive experience in sports and digital media, Duro will lead Telemundo Deportes, the … Read more
By Xavier Mantilla – Ex Ogilvy/WPP, Starcom/Publicis, UM/IPG, OMG Building growth for brands using creativity and technology in the US, Latin American and Hispanic market place. Connecting people and ideas!! Having read Maria Lucia Parra’s article on HispanicAd (https://hispanicad.com/news/moving-beyond-acculturation-how-marketers-are-embracing-cultural-fluidity-in-hispanic-audiences/) it strikes me that more people in our industry are trying to “tapar el sol con … Read more
As the final leg of the presidential campaign begins following an eventful summer, a majority of Latino registered voters (57%) say they would vote for Vice President Kamala Harris and 39% would vote for former President Donald Trump, according to a Pew Research Center survey conducted Aug. 26-Sept. 2, 2024.1 Harris performs substantially better among … Read more
Entravision, in collaboration with AltaMed Health Services and BSP Research, has released the second set of results from the 2024 National Latino Tracking Poll, continuing to offer real-time insights into the evolving priorities of Latino voters as the November election approaches. The second week’s results shed more light on voter concerns around economic stability, healthcare … Read more
By Cameron Coats A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo. In addition to his CRO role, Rodriguez will also serve as President of MediaCo Audio. The new position was disclosed in a Compensatory Arrangement notice filing dated … Read more
By Louis Maldonado As we enter the second full week of Hispanic Heritage Month, it’s encouraging to see so many in our industry publishing thoughtful opinion pieces on the occasion. The discourse has been rich and diverse, but one message stands out: Brands must engage with Hispanic consumers year-round, not just during Hispanic Heritage Month. … Read more
The Drip is in the Details, NFL Shop is looking to highlight “main character energy” – the energy we all get when we wear clothes that makes us feel like we’re bringing our best. The campaign does this by diving further into the details of not only the style, but the fans sporting the merch! … Read more
Despite coupled households making up a decreasing share of U.S. households in recent decades, they still made up the majority: approximately 215 million people were living in coupled households in 2020, roughly 67% of the household population of 323 million. Coupled households are those in which the householder has a spouse or cohabiting partner living … Read more
By Maria Lucia Parra – Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. For decades, marketers relied heavily on acculturation models to understand and target the U.S. Hispanic population. The model grouped Hispanics into categories like unacculturated, bicultural, or fully … Read more
Entravision, in partnership with AltaMed Health Services and BSP Research, has released the first set of findings from the 2024 National Latino Tracking Poll, providing exclusive, real-time insights into its weekly findings of Latino voter priorities ahead of the upcoming November election. The top findings from this week’s results were economic concerns, such as cost … Read more
By Jacek Chrusciany It’s becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we’ve entered a backlash era against the concept as a whole. Whether it’s the collective shoulder shrug in response to Adalytics’ latest … Read more
A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens. The staff report is based on … Read more
The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services “Rather than simply throwing out the baby with the bathwater, this FTC … Read more
In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change. This year marks … Read more
By Jenn Hatfield When The Pew Charitable Trusts created Pew Research Center in 2004, we were surveying Americans using the established industry method at the time: calling people on their landline phones and hoping they’d answer. As the Center marks its 20th anniversary this year, survey methods have become more diverse, and we now conduct most of … Read more
