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How Creative Consistency Can Work Magic for Brand-Building – A new study demonstrates the positive effects that steady, consistent advertising efforts can have on marketers’ ROI

By Andrew Tindall Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over … Read more

5 Practical Steps to Designing Inclusive Online Panels for Diverse Audiences

Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences. This approach not only enhances the depth and quality … Read more

Reconfiguring Tomorrow: Cultural Trends Shaping 2025

By Anne Bahr Thompson As I’ve been observing cultural shifts over the past year, it’s become increasingly clear that many of the forces shaping our future aren’t new at all. What we call cultural trends often linger beneath the surface — latent, quietly shaping behavior until something accelerates their emergence. In the early 2010s, the … Read more

Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing

Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space. Emerging Networks Solutions was created as a consulting division of … Read more

Men, Women and Social Connections [REPORT]

As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their … Read more

Habit: the established brand’s undervalued advantage

By Nigel Harris   Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. In addition to more frequently purchased categories like packaged groceries and household cleaning products, habit plays an important role in choices related to travel, retail, … Read more

Why brands are falling short with their media strategies [REPORT]

Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact. The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that … Read more

Evolve, don’t dissolve DE&I: A Case for Multicultural growth

by Natalie Boden, Boden Agency In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically … Read more

Economic Inequality Seen as Major Challenge Around the World [REPORT]

A new Pew Research Center survey of 36 nations finds widespread public concern about economic inequality. And when asked what leads to this inequality, most people across the countries surveyed point to the intersection of wealth and politics. To view report, CLICK HERE.  

Creative Optimization Is All About Orchestration and Relevance

By Therran Oliphant Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like “online behavioral data” and “data management platform.” More recently, we’ve seen the deprecation of platforms like … Read more

The Americanisation of Media

In my office hangs a six-word, framed message. It was given to me in 1990 at a Leo Burnett company strategy meeting at which I had spoken about the threat to the traditional advertising ecosystem posed by what were then known as media independents. The message was written by the agency’s creative leadership, after Ogden … Read more

Emmis Launches Bilingual La Exitosa 98.7 in New York

Emmis Corporation announced the launch of New York’s La Exitosa 98.7 FM/1190 AM, with a bilingual adult contemporary format, playing English and Spanish language hits from the 1980s through the 2000s. Now, Madonna, Ricardo Arjona, Prince, Shakira, Phil Collins, Chayanne and Bryan Adams share a new home. La Exitosa will provide more hits for listeners … Read more

Tops of 2024: Sports

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed along—in person, watching live and across social media. 2024 also saw record U.S. viewership for annual sporting events and leagues, such … Read more

2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo … Read more

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