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Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.

With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises is leading the charge with the next iteration of its bilingual campaign, … Read more

Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports

Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by … Read more

CNN EN ESPAÑOL joins WARNER BROS DISCOVERY U.S. HISPANIC sales portfolio

Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV. “We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising … Read more

Bilingual U.S. Hispanic Speakers More Likely to Pay for Popular Streaming Services Compared to Spanish-Only Speaking Counterparts

App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver … Read more

Black, Hispanic and Latina Women Report Increased Confidence in Investing Knowledge and Build Generational Wealth

Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities. “Everyone should be building their wealth and J.P. Morgan … Read more

Immigrant Archive Project Partners with Entravision for Exclusive Spanish-language Content Distribution

The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant … Read more

Streaming Reaches Milestone as Top Choice for U.S. Hispanic Viewers; Spanish-Language Dominant Audiences Continue to Embrace Broadcast Television [REPORT]

Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults’ total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in … Read more

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. To read more, CLICK HERE. Courtesy of Association … Read more

ARE YOUR MARKETING STRATEGIES READY FOR THE MULTICULTURAL MAJORITY?

For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials and together forming a multicultural super-segment. These two transformative generations are wielding enormous power and … Read more

The Surprising Origins of Our Obsession with Creativity

By Samuel W. Franklin By the time I graduated college, the conventional wisdom among those who loved to reject conventional wisdom was not only that being creative was a good thing but that creative people were going to inherit the earth. A recent crop of cocktail-party nonfiction about Right-Brainers and Bourgeoise Bohemians and something called … Read more

How to Hold Creative Accountable for ROI

By Jill Gray The logic that advertisers use to drive their creative decisions doesn’t make sense. To read more, CLICK HERE. Courtesy of Association of National advertisers  

Observing Hispanic Heritage Month

By Morgan Strawn The period from September 15th to October 15th is Hispanic Heritage Month, a time for celebrating, with a special attentiveness, the achievements of Hispanics and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition … Read more

Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City

Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide. Ferrari, who will give the Chairman’s Keynote, is joined by leaders from across the industry, like brand marketer Emma Velez Lopez from T-Mobile; … Read more

Macias Creative Welcomes Multicultural Marketing Leader Kimberley McArthur as Chief Growth Officer

Macias Creative, an independent culture-first creative agency, announced the newest addition to their executive team, Kimberley McArthur, who joins as Chief Growth Officer. McArthur is a recognized multicultural and inclusive marketing leader with a distinguished career spanning over two decades within both agency and corporate. With a proven track record of effectively driving growth and … Read more

New Guidelines to help Marketers start investing in Diverse Media Suppliers

The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers. The guidelines followed an April report by the ANA that revealed a gap existed between intent and action when it came to marketers investing in diverse suppliers. “The gap exists … Read more

MaGO! PR Joins the 2023 Class of PRNEWS People of the Year

MaGO! PR, a full-service, multicultural 360 PR firm announced that it has been recognized as one of PRNews’ People of the Year- The New Entrepreneurs on the Block for 2023. PRNEWS, the communication industry’s go-to source for education, inspiration, and recognition, recently announced its 2023 class of People of the Year. Each year, an elite … Read more

5 Fragrance Consumer Trends You Should Know [INFOGRAPHIC]

Fragrance usage in the U.S. is slightly up over last year, driven mostly by Gen Z. Understanding who fuels the latest trends can help you align to consumer behavior and unlock business growth. Our Fragrance Consumer Report tells the most complete story to inform your strategies. CLICK HERE to download.    

THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO

Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel. The Billboard Latin Music Awards is Latin … Read more

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. In this fourth edition of The Wheelhouse, Principal Consultant George Wood considers the benefits and drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness in marketing mix modelling. Econometric modelling for marketing mix modelling (MMM) has come a long way. When I … Read more

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