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Relevance vs. Trend Hopping: How Jaguar Balances the Loyalty of Its Aging Base and the Demands of New Global Affluent Buyers

By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not … Read more

My Voice Matters: Inclusive Marketing Excellence [REPORT]

This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented. The findings underscore the interconnected responsibilities of individuals, organizations, and the industry … Read more

What U.S. Latinos Say About ‘Machismo’ [REPORT]

For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures. A two-paneled chart with a pie chart and bar chart. The pie chart shows that 83% of Latino adults … Read more

Tuning In to Hispanic Audiences’: A Winning Recipe For Radio [REPORT]

By Adam Jacobson –  Radio TV Business Report With 40 million U.S. Hispanic listeners tuning in to radio each month, both AM and FM stations across the nation continue to demonstrate their unmatched ability to engage audiences at scale. And, as Latinos are projected to account for 71% of U.S. population growth between 2022 and … Read more

Influyente Announces Launch of the Hispanic Media Alliance

The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members … Read more

Teens, Social Media and Technology 2024 [REPORT]

Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024. To download … Read more

2025 Predictions: The Year Digital Advertising Reinvents Itself

As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and … Read more

THE HISPANIC STAR GALA shined in NYC

The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics’ critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of … Read more

2024 Programmatic Benchmark Study [REPORT]

The Association of National Advertisers (ANA) announced findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain. This latest analysis included Connected TV (CTV), highlighting the sector’s rapid growth and providing a more comprehensive view of the totality of programmatic media buying. Key … Read more

What Does ‘Good’ Look Like in the Modern TV Landscape?

By James Rooke Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel. In fact, the newly released 2024 “Comcast Advertising Report” found that 97 percent of advertisers plan to increase or maintain spending … Read more

The Future of Trustworthy Information: Learning from Online Content Creators

Journalism is facing a trust crisis. Audiences are increasingly skeptical that mainstream media serves their interests and are turning their attention away from traditional news outlets. Meanwhile, online content creators who engage in journalist-style work are building huge, loyal audiences that eclipse those of traditional media. To read more, CLICK HERE    

YO MOBILE introduces CHICHARITO as global ambassador

Yonder Media Mobile Inc., the company behind YO Mobile and the only MVNO operating on both sides of the US/Mexico border, has named Javier Hernández Balcázar, commonly known by the nickname Chicharito, as its new brand ambassador. Chicharito, who currently plays as a striker for his boyhood club Liga MX club Guadalajara, previously played for … Read more

Jacqueline Castro named VP of Production at Telemundo Studios

NBCUniversal Telemundo Enterprises announced the appointment of Jacqueline Castro as Vice President of Production for Telemundo Studios. In this newly created role, Castro will lead production strategy for Telemundo Studios, overseeing both in-house and third-party productions. As Telemundo Studios expands its content offerings under the leadership of Ronald Day, President of Entertainment and Chief Content … Read more

Alex Lopez Negrete to be inducted into the AAF Advertising Hall of Fame of 2025

The American Advertising Federation (AAF), “The Unifying Voice for Advertising,” announced that Alex Lopez Negrete will be inducted into its 2025 Advertising Hall of Fame. When you think about a Hall of Fame, you think of people who represent the very best minds our industry has to offer Eight remarkable leaders, from advertising, marketing, media, … Read more

2025: A Transformative Year for Multicultural Marketing

By Jose Villa – Advertising Executive, Entrepreneur, Cross-cultural & Marketing Strategist As the clock ticks toward 2025, a pivotal year emerges for multicultural marketing. In a landscape shaped by diverse audiences, new challenges, and shifting priorities, the stage is set for both disruption and opportunity. 2025 holds the promise of redefining how brands connect with … Read more

Holding Company Consolidation: The Omnicom/IPG Merger and Implications for Communicators and Clients

By Claudia Gioia – Co-Founder and Managing Partner PERCEPTUAL ADVISORS. Business Communications Executive | Marketing, Communications, Crisis Communications & Public Affairs Expert Consultant The announcement of Omnicom Group’s acquisition of Interpublic Group (IPG) may seem like a blockbuster moment in the marketing world and it is. Still, arguably, it’s more indicative of a failing model … Read more

The big just got even bigger (but not better)

  By Amar Chohan – Founder – Department of Creative Affairs. As I write this, Omnicom has confirmed that it plans to buy IPG for around $14 billion. If completed, it would create the world’s largest advertising holding company. The industry headlines make it sound inevitable. Scale is everything. Except… is it? The Orchestra trap … Read more

Roberto Alcazar to head Horizon Media new entity One Horizon

Horizon Media unveiled One Horizon, a full-service, general-market advertising agency. This new agency underscores Horizon Media’s evolving vision and commitment to offering sophisticated, integrated solutions that harness the power of technology, data, and creativity to forge more meaningful consumer-brand connections. Building on a robust year-over-year growth of 35% across content services within Horizon enterprise, One … Read more

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