Skip to content

Article placement: Featured

22nd Annual Hispanic Television Summit Focuses on Reflecting Latinos on Television

Dynamic speakers like comedian, actor, writer and producer John Leguizamo, executives like Telemundo Station Group President, Jose Cancela, as well as leading producers, programmers, content distributors, media strategists and broadcast news journalists headline the 22nd Annual Hispanic Television Summit, to be presented next Wednesday, September 11, 2024, by B+C and Multichannel News magazines as part … Read more

It’s time for an agency review when….

By Steve Boehler – Mercer Island Group In a perfect world, a client would never have to change agencies. We don’t live in that world. Clients need high performing agencies that they can count on day in and day out. Unfortunately, there are times when a client can’t count on their agency and for a … Read more

Diverse-Owned Data Delivers Programmatic Media Buying Results

by Mario X. Carrasco Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups and are looking to allocate portions of their digital media budgets to diverse-owned media platforms to better engage these groups. This approach has … Read more

GALLEGOS United appoints Pedro Fragata as Executive Director to Lead Comcast Business Portfolio

GALLEGOS United announced the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United’s full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate … Read more

Gen Z’s Demand for Authenticity: Exclusive Data for Hispanic Heritage Month Features [REPORT] & [INFOGRAPHIC]

PACO Collective recently conducted an in-depth study titled “The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing”. This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation. Key Findings: From Pandering to Teaching: Gen … Read more

Inclusion is the future for brand growth

Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to … Read more

Why Many Parents and Teens Think It’s Harder Being a Teen Today

By Michelle Faverio, Jeffrey Gottfried, Kaitlyn Radde Why parents say it’s harder being a teen today There are big debates about how teenagers are faring these days. And technology’s impact is often at the center of these conversations. Prominent figures, including the U.S. Surgeon General, have been vocal about the harmful effects technology may be … Read more

Census Bureau to Open First Federal Statistical Research Data Center in Puerto Rico

The U.S. Census Bureau announced a ribbon cutting ceremony to celebrate completion of the new Puerto Rico Federal Statistical Research Data Center (PR FSRDC). The center will soon provide local researchers secure access to federal data for advanced statistical research and analysis. Access to FSRDC data will enhance the statistical capacity on the island and … Read more

Honorees of the The Center for Hispanic Marketing Communication Gala

The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at … Read more

SeeHer in Sports

This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media … Read more

U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP [REPORT]

New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution … Read more

No Messi, No Problem: How Leagues Cup 2024 Thrived on Social Media Without the GOAT

By Marcos Peres – Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in … Read more