K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences As families navigate the excitement of the back-to-school season, they’re balancing between fulfilling what their children need and splurging on the novelties they want. The cost of school supplies has … Read more
For the third consecutive year, the Puerto Rico Convention District Authority (PRCDA), the Puerto Rico Tourism Company (CTPR), along with Discover Puerto Rico, are joining forces to sponsor the 21st edition of Premios Juventud. This event will take place on July 25 at the Coliseo de Puerto Rico José Miguel Agrelot. Audiences can enjoy the … Read more
By Luis Noe-Bustamante, Jens Manuel Krogstad and Mark Hugo Lopez From 2016 to 2024, the number of Latinos eligible to vote grew from 27 million to a projected 36 million. While Latino voters have favored Democratic candidates in presidential elections for many decades, the margin of support has varied. In 2020, 61% of Latino voters … Read more
By Ava Moran As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights. To read … Read more
By David Ferialdi In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms. To thrive in this … Read more
Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena. The program will offer breaking news from around the world, with deeper coverage and a series of new segments designed to inform and serve the Hispanic community in the US and Latin America during this decisive election year, where the voice … Read more
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media. To listen to podcast, CLICK HERE. Multicultural has shifted from a niche segment to a central focus for many brands … Read more
Comscore released its “2024 State of Gaming” report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming. The report revealed that 62% of adults aged 18 and over engage in video gaming. The gaming community shows a strong … Read more
By Jacek Chrusciany The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain. For advertisers, however, … Read more
Telemundo, the exclusive Spanish-language home of the Olympic Games Paris 2024, presents its most comprehensive live coverage and unprecedented multiplatform offerings of the Summer Games of the XXXIII Olympiad starting two days before the Opening Ceremony with the Men’s Soccer Competition on July 24 through August 11. More than 315 hours of coverage will be … Read more
Pluma means pen in Spanish. It also means feather. But for writers, it means how you craft words, the style you own, the gift cursed upon you to write something in a way no one else can. For copywriters, it’s about distilling a message into single lines that can sell the blandest product in the … Read more
By Jacqueline Lisk A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same. We gathered experts at our #NotInCannes event hosted at the Google offices to debate the marketer of future. Our speakers included Prerna Suri, VP, Communications, Asia and … Read more
BODEN has been appointed as the Public Relations Agency of Record for L’ATTITUDE, a business event focused on showcasing how the U.S. Latino cohort is Forging the Future of The New Mainstream Economy. The agency will support L’ATTITUDE in its efforts aimed at educating and inspiring top business leaders across the country about the massive … Read more
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC’s 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, … Read more
The renowned EL Chiquibaby Show, hosted by Stephanie Himonidis, is set to make its mark in Spain in partnership with AIR WAVES ADS SL a.k.a Cadena Sol Latino. This thrilling expansion will see the Chiquibaby Show airing in four major cities, including the capital MADRID, VALENCIA, ALICANTE, and MURCIA, starting July 22nd, 2024. The Chiquibaby … Read more
We are happy to share our interactive Report! You will be able to click on videos, links and buttons to relive the WOHASU 2024 experience. And, we can’t wait for our global community to come together again for #WOHASU2025 in Miami! To download report, CLICK HERE.
By Mario X. Carrasco Excitement is building for the Paris 2024 Summer Olympic Games as over 10,000 athletes from around the world prepare to showcase their incredible talents on this global stage. The City of Light will be teeming with fans and well-wishers who have traveled from near and far to watch and enjoy the … Read more
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be … Read more
Economic growth in the USA is coming from the Latino audience. The US Hispanic Industry represents the 5ᵗʰ largest GDP worldwide and the 3ʳᵈ fastest growing globally. Our industry represents 2.7 trillion dollars; if the US Hispanic Industry were its own country, we would be bigger than México, Argentina, and many Latin American countries. There … Read more
