The Association of National Advertisers (ANA) and HUMAN Security (HUMAN) have released a new report on loyalty marketing, revealing the increasing significance of loyalty programs for brands in the current marketing landscape. Loyalty marketing, which rewards customers for repeat purchases or interactions with a brand, has become a key strategy for companies seeking to deepen … Read more
14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays. Highlights: Hispanic households tend … Read more
Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop. In two new reports, Part I: Meet the U.S. Hispanic CPG Consumer and Part II: Hispanics’ CPG Shopping … Read more
Attention is important, so how do we measure it? For more than ten years now, the sheer scale and volume of media available to advertisers has been proliferating. Digital technologies and platforms mean that consumer choice about how, where, and when they consume media content has exploded and so fragmented. It is no longer possible … Read more
By Alec Haase Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing … Read more
The authorities of the government of the state of Aguascalientes, in collaboration and under the management of the Consulate of Mexico in New York and the Mayor’s Office of the city, have brought the emblematic Monumental Catrinas of the Day of the Dead to the heart of Manhattan in Times Square, New York. From October … Read more
What is the latest on the state of media agency and marketer commuting patterns? Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews … Read more
By Lauryn DempseyLauryn Dempsey • 3rd+ • 3rd+ Real Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy VeteranReal Estate Insights from the Front Line of the U.S. Economy | Denver Metro Realtor | U.S. Navy Veteran Over the past week, I’ve heard the same thing from … Read more
By Carolina Rincón Sato, SVP, Multicultural Brand. Latinos often take center stage during U.S. presidential election years, recognized as a critical voting bloc with the power to shape the nation’s future. With over 36 million projected eligible voters, the race to win the Hispanic vote is more urgent than ever. But this community has proven … Read more
By Adam Jacobson The publicly traded company that controls Estrella Media‘s radio and TV properties and is the owner of WQHT “Hot 97” and WBLS in New York has a new Chief Operating Officer as Albert Rodriguez has assumed interim Chief Executive Officer duties, a SEC filing reveals. Chief Legal Officer Andrew Carrington confirmed to … Read more
By Brett House The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before. To read … Read more
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, “Don Cheto Al Aire,” through … Read more
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting … Read more
Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World. Top takeaways include: The combined worldwide revenue of the 15 biggest agency companies of 2023 reached approximately $134,223 million INNOCEAN Worldwide saw significant revenue growth in 2023, with its % change year over year up 19% U.S. agency revenue … Read more
ChavezPR, based in Los Angeles, has been honored with the PRism Award from the Public Relations Society of America, Los Angeles Chapter for Best Multicultural Communications Campaign of the Year, Corporate/Business for its work on behalf of Northgate González Market. In November 2023, Northgate González Market opened Mercado González, a vibrant Mexican food hall that … Read more
By David Kaplan The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a … Read more
Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote. Q: The Latino vote is widely recognized as the force that can make a difference in our upcoming elections. But we also know … Read more
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte’s DEI Institute™, today’s corporate environment doesn’t fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of … Read more
By Juliana Menasce Horowitz and Kim Parker The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed … Read more
Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company. Wynns will be responsible for growing Nueva Network’s advertising sales primarily focused on digital and multi-platforms offerings. Wynns will also lead the organization’s digital strategy, engagement with the agencies, as well as collaborating with … Read more
