The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation. Pagoaga is expected to begin his new duties June 1, succeeding Saadia Madsbjerg. Madsbjerg has served as head of the Foundation for three … Read more
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium … Read more
With the celebrations of Circulo Creativo’s 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy – Los Originales Date & Time May 15, 2024 01:00 PM … Read more
By Dr. Anastasia Kārkliņa Gabriel From “diversity” to “inclusivity,” no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common … Read more
Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences. The latest study finds that MVPD (cable or satellite) penetration continues to decline among Latine audiences. This year’s report finds that just 4 … Read more
By Steve Boehler Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is … Read more
The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB). While he immediately takes the role, he will formally succeed the TVB’s Chair in January 2025. That’s when Scripps Media VP of Sales for Local Media Missy Evenson … Read more
In the Edelman Trust Barometer Special Report: Trust and Health, we explore the idea of health empowerment, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers. As in the 2024 Edelman Trust Barometer, the public has strong views about innovations in health, and factors from politicization to misinformation are … Read more
THE END OF AN ERA : Eduardo Caballero passes in 2023 Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that worked with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate. Many of … Read more
THIRD EAR announced the addition of two automotive brands to its roster – Nissan North America and INFINITI USA – becoming multicultural agency of record for each. The agency will provide specialized strategy, creative and media services with the goal of deepening the brands’ relationships with diverse communities throughout the U.S. “We are thrilled and … Read more
ALMA has been named CITY Furniture’s lead agency for strategic and creative work following a competitive pitch. CITY Furniture, who hasn’t had an external advertising agency for 10 years, tapped alma to develop its new and long-term brand platform for U.S.audiences. “Since our first meeting we felt a strong partnership with CITY Furniture,” said Ana … Read more
Are you an agency or a consultancy? A principal or an agent? Does it matter? Faris Yakob goes in search of the fundamental building blocks of the advertising business. In the broad set of professional service providers to businesses, there are different terms for different services. One set of such service providers are known as … Read more
By Nigel Hollis Advertisers are desperate to get their audience’s attention. Most of that audience would prefer not to see advertising and do their best to avoid it. This is the digital advertising disconnect. So far, few brands have figured out an effective solution to the problem. So, what is a brand to do? Most … Read more
By Matt Wasserlauf Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn’t even call our … Read more
By Derrick Raphael Pacheco – Department of Educational Leadership & Policy Studies, Florida State University As time progresses, we can see the impact that multicultural groups have on marketing and business operations. Specifically in the U.S., we can see the strides that marketers have made to ensure the U.S. maintains its status as a leader … Read more
Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones. While streaming is undoubtedly the leading platform to connect with Asian … Read more
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step … Read more
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America. As the company celebrates its five-year anniversary, it highlighted … Read more
Estrella MediaCo presented information on the content and mindset driving digital consumers at its2024 IAB NewFronts presentation today. Announcements presented during the presentation included the company’s +28% year-over-year Connected TV (CTV) growth, and the partnership with leading factual entertainment and media company Curiosity. Estrella will program three new Curiosity content channels in Spanish, which will … Read more
Nueva Network announced that its nationally syndicated premium radio shows, El Show de Alex “El Genio” Lucas and Chiquibaby Show, will broadcast live from the White House on Monday, May 6, 2024. Renowned as “The Most Brand Friendly Show,” El Show de Alex “El Genio” Lucas is a heartwarming family program delivering powerful messages of … Read more
