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2024 Visibility Perceptions in Advertising Report Finds Supermajorities of Industry Leaders Support LGBTQ Inclusion

GLAAD released the findings of its 2024 Visibility Perceptions in Advertising, based on a survey of 200 decision-makers and marketing executives from advertisers and advertising agencies to understand perceptions, commitments, and challenges to featuring the LGBTQ community in advertising. While GLAAD’s research on representation in advertising has historically found LGBTQ people underrepresented, our 2024 Visibility … Read more

Less Than Half of U.S. Family Households Include Children Under 18

About 39% of U.S. family households this year included the householder’s children under 18, according to new U.S. Census Bureau estimates. Highlights Children of the householder (of any age) were most common in family households where the householder was 40 to 44 years old (84%). Less than 10% of all family households included children under … Read more

Latino Media Network names Raysa Rodriguez-Leon as EVP of Audio Sales and Client Solutions

Latino Media Network (LMN) announced the appointment of Raysa Rodriguez-Leon as Executive Vice President (EVP) of Audio Sales and Client Solutions. Rodriguez-Leon joins owners and co-founders Stephanie Valencia and Jessica Morales Rocketto and interim Chief Executive Officer Marc Manahan in LMN’s mission to reach and inspire the Hispanic community through dynamic and culturally relevant content. … Read more

Carlos Santiago named to OUT’S 30TH ANNUAL OUT100 LIST

Carlos Santiago has been selected as one of this year’s honorees on the prestigious 30th annual Out100 list. Out, the world’s leading fashion and lifestyle brand for the LGBTQ+ community, celebrates the most influential and pioneering LGBTQ+ individuals across entertainment, politics, activism, sports, and more. Santiago has been recognized for his remarkable contributions to the … Read more

Nearly Two-Thirds of U.S. Households are Family Households

Newly released estimates from the U.S. Census Bureau’s historical America’s Families and Living Arrangements tables show that about 64% of households were classified as family households in 2024. This marks a significant change from 50 years ago, when 79% of households were family households. Family households are defined as those that include at least one … Read more

Marketing is dead. Advertising is deader. Long live growth hacking?

  By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Broadly speaking, a “growth hack” is an unorthodox marketing tactic geared at acquiring customers or users via shrewd digital skills &/or lateral thinking. Not to be confused with guerrilla marketing which, in most cases, entails experiential &/or grassroots promotional efforts. Not to be confused with astroturfing: … Read more

HISPANIC MARKETING COUNCIL welcomes Sensis President Jose Villa as its New Chair

The Hispanic Marketing Council (HMC) announced Jose Villa, President & Chief Strategy Officer of Sensis, will serve as its new chair effective today. Villa, who has formed part of the HMC board of directors since 2022, will work closely with HMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which … Read more

Multicultural Healthcare Disparities to Inform Inclusive Strategies [REPORT]

Republica Havas Health & M3 MI have released their latest Executive Report, “Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies”– a vital guide for healthcare professionals aiming to address the unique needs of multicultural communities and advance health equity. Drawing from the 2023/2024 MARS Consumer Health Study, which surveyed over 40,000 respondents, … Read more

Two-thirds (65%) of marketers expect business conditions to improve next year

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s … Read more

Canela.TV announces the next installment of the ‘Secretos’ Franchise

Canela Media announced the next installment in its popular Secretos reality series franchise ‘Secretos de Parejas,’ scheduled to premiere in Spring 2025. This series promises to bring double the excitement and drama, featuring Latino celebrity couples vacationing in the beautiful island of Bali and showing an intimate look at their relationships. The confirmed celebrity couples—ranging … Read more

From TV to Twitch: Navigating the Evolving Media Landscape

The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin America. With streaming platforms offering direct insights into viewer behavior, media companies are now closer to understanding their audiences—albeit with some unique challenges. Historically, media companies operating through traditional channels like TV and radio … Read more

Agencies: treat your people well; they may run a future agency review

By Steve Boehler Agencies: treat your people well; they may run a future agency review The agency business is a tough business. Clients expect a lot. Agency economics are strained. And staff often move around for promotions. It’s hard to run a successful agency. In this tough environment, agencies that lose sight of one specific … Read more

Can Marketers Keep up With Changes in Ad Creative? [PODCAST]

The halcyon days of writing ad copy for a 30- or 60-second spot to run on network and cable tv are just a dim memory. To get their message out these days, markets have to make sure their message aligns with multiple platforms, including traditional media, streaming channels, and social media To read more and … Read more

Veterans Organizations Are Embracing an Integrated Marketing Strategy

By Chuck Kapelke Vietnam Veterans of America (VVA) was established in 1978 to support soldiers returning from the Vietnam War whose needs were not being met by Congress and other organizations. The nonprofit delivers a wide range of services to more than 90,000 members, from helping homeless veterans to government advocacy. However, fundraising and marketing … Read more

Marketers need to evolve beyond the “multicultural” brief

By Dr. Anastasia Kārkliņa Gabriel By lumping distinctly diverse audiences together under one umbrella and isolating entire cultural communities into a “niche,” the industry persists in sending a clear message: historically underrepresented consumers are still not seen as part of the cultural mainstream in marketing. Dr. Anastasia Kārkliņa Gabriel asks, when will marketing’s approach to … Read more

2025 Sports Marketing Outlook

By Nicole McCormack How the trends and lessons of 2024 shed light on what to expect in 2025 As brands navigate these changes and prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it’s about meaningful connections with fans, especially in emerging spaces. To read … Read more

Rapid Change Is Driving a Need for Marketing Training

By Chuck Kapelke Companies rely on a variety of training formats to keep their marketers up to speed With a marketing team of nearly 200 people throughout the world, tax and auditing firm Grant Thornton invests in training to make sure staffers are up to speed on new technologies. “We have a very methodical approach … Read more

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