Article placement: Featured

2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth [REPORT]

The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. ​ It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend. These findings highlight … Read more

Most sponsorship proposals fail because they’re sales decks, not stories.

By Paul Whitehead – Founder & CEO at Adored Sports & Entertainment Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes. Sponsorship isn’t sold on assets. It’s sold on ideas. That’s where creative strategy is the … Read more

Another criminally underrated chart.

By Diego Chicharro- Head of Effectiveness at Publicis London Another criminally underrated chart. But first, some context: Marketers love banner ads. They’re cheap to buy and come with instant feedback on a shiny dashboard. The problem? They’re cheap to run but expensive to pull off. Cost per attentive second is often WAY higher than TV … Read more

THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:

      By Jennifer Wynns, M.A. – Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate 1. Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny’s final concert in his Puerto Rico residency on September 20, 2025. The historic “Una Más” event … Read more

Radio Pumps Up Marketing Effectiveness

By Tammy Greenberg The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent … Read more

𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)

By Wen ZhangWen Zhang 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups) Every founder I coach asks me this question at least once. The problem? Everyone has a different answer. Guy Kawasaki swears by 10 slides. Sequoia wants to see market validation upfront. Some VCs care about your advisors, … Read more

Income, Poverty and Health Insurance Coverage in the United States: 2024

The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 … Read more

Social Media and News Fact Sheet

Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years. Note: Respondents who did not answer are not … Read more

TelevisaUnivision Launches “Do the Right Thing Google” Campaign to Challenge Discriminatory Practices

TelevisaUnivision, the world’s leading Spanish-language media company, today announced the launch of its nationwide advertising campaign, “Do the Right Thing Google.” The campaign calls attention to Google’s YouTube TV and its plan to discriminate against Hispanic viewers by removing Univision from its main programming bundle on September 30. YouTube TV will force millions of Hispanic … Read more

Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV

Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign, “Our new Palisade Hybrid campaign taps into authentic cultural storytelling and the modern Hispanic experience, deepening Hyundai’s connection with Hispanic consumers. It celebrates their drive to reward themselves, while honoring their rich, multifaceted identities,” said Sean Gilpin, chief marketing officer, … Read more

TELEMUNDO STUDIOS EXPANDS PRODUCTION OF ALTERNATIVE CONTENT STARTING WITH NEW MOBILE-FIRST FORMATS, REDEFINING STORYTELLING FOR TODAY’S AUDIENCES

Telemundo Studios announced an expansion of its alternative content production with the launch of an innovative mobile-first format featuring vertical, short-form content created for a new generation of Spanish-language audiences. Designed to deliver bold and engaging storytelling, this new format showcases a dynamic portfolio of content in compact episodes, reflecting Telemundo audiences’ evolving video consumption … Read more

Retail CEOs share tariff impacts ahead of holiday shopping

The holiday shopping season is rapidly approaching, and retailers are preparing for one of the industry’s most critical periods. But behind the scenes of cheer and celebration, many businesses face mounting pressure from current trade policies — including rising costs, supply chain uncertainty and tough decisions around staffing and investments. The National Retail Federation has … Read more

How religious is your state?

Pew Research Center’s 2023-24 Religious Landscape Study was designed to paint a statistical portrait of religion in all 50 states and the District of Columbia. How religious is your state? Select a state below to see where it ranks on some key measures of religion. When comparing states, it’s important to keep in mind that … Read more

Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%

Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. Nielsen Nationwide aggregates listening from all counties including all Portable People Meter markets and all diary markets. Listening has grown across all demographics and time periods … Read more

State of Digital Advertising 2025: US Ad Spend Hits $137 Billion [REPORT]

US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry. Competition within the digital economy is still intensifying as new players enter the market, brands across … Read more

Skip to content