By Lukas Partners Team Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. Roles of PR & Advertising for Brands … Read more
The dramatic rise of digital audio platforms and technologies over the last decade has been chronicled by Edison Research’s Share of Ear® study. Listening to streamed audio content on phones, computers, smart speakers, and smart televisions now dominates the audio sphere. While AM/FM radio is available on all these digital devices, the radio receiver remains … Read more
The Hispanic Public Relations Association (HPRA) honored trailblazers in communications, journalism, and advocacy during the 2025 ¡BRAVO! Awards Gala. The event brought together industry leaders to celebrate excellence, creativity, and leadership in advancing authentic Latino narratives. Emceed by speaker and Emmy Award–winning journalist Eliecer Marte, the organization celebrated the program’s 11th anniversary, which also honored … Read more
The International Puerto Rican Heritage Film Festival (IPRHFF) announced the winners of its 2025 edition, marking a milestone year of exceptional achievements in film, storytelling, and Puerto Rican cultural representation. Celebrating its 15th anniversary, the festival was held from November 12–16 and featured a selection of the 104 films that were submitted, in a dynamic … Read more
Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel. To download report, CLICK … Read more
Reaching a target audience in an attentive state (with the right content) is a widespread equation for effective brand communication. But should it be? Are reach and attention enough to influence people to buy, and continue buying, your brand? This paper, drawing on WPP Media’s database of 1.2 million consumer purchase -journeys, shows that the … Read more
By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. Economic volatility, cultural polarization, and organizational misalignment have made it challenging to connect insight to action. … Read more
By Gabriela Alcántara-Diaz | Semilla Multicultural Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, … Read more
The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration. During a night dedicated to elevating excellence across the communications and marketing industry, the agency … Read more
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant. In a world where attention is the scarcest currency, even the most iconic brands struggle to stay relevant. When sameness sets in and audiences tune out, collaboration becomes more than a marketing move—it becomes a strategy for survival and reinvention. In … Read more
By Nancy Duarte – CEO at Duarte, Inc. Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented… Your brilliant idea or insights that could change their lives never reach their potential. That’s why half the battle in a high-stakes presentation is keeping your audience … Read more
By Madison Lazas – PR & Comms Strategist for Brands, Execs & High-Stakes Moments After years of agencies, I thought I understood my clients…until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. Then I went in-house. It changed everything I thought I … Read more
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences. LatiNation’s research study, the LatiNation Media Study, confirms that long-standing assumptions in Hispanic mar-keting no longer apply to bilingual and English-dominant audiences ages 18-34. This group holds substantial economic power and evaluates brand messaging with a sharper, more critical eye. The … Read more
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners. RFP Best Practices when Selecting a Hispanic-Segment Agency Hispanic consumers are growth consumers. Yet many brands approach the Hispanic market only after selecting a general market agency, or they reuse general market RFPs that fail … Read more
By Elena Jasper – CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%.That doesn’t mean it’s recommended to have 7 distinctive assets in an ad, of … Read more
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity. Why this matters: The Driving Force of U.S. Growth: Hispanic Americans are the core engine … Read more
By Catherine Merritt – CEO at Spool Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. For too long, our industry has overly relied on “it’s hard to measure because it’s earned,” then waved around vanity metrics that say a lot about volume and very little about value. That … Read more
By Jamie Ceman, Ed.D. – Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The … Read more
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
