LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience. The study, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of Hispanic Americans prefer streaming to traditional TV, citing … Read more
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media … Read more
By Sarah Garnica Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender equality while also acknowledging the work that still needs to be done. Women’s Equality Day, celebrated on August 26, was first proclaimed by Congress in 1971, it was introduced by Representative of New York … Read more
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution … Read more
By Marcos Peres – Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in … Read more
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year’s biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on … Read more
We received so many positive emails regarding our coverage of the NEW Immigrant Hispanic Market in the last couple of weeks, that we have placed all of them here for your perusal once again.
By Mohamad Moslimani and Jeffrey S. Passel The United States has long had more immigrants than any other country. In fact, the U.S. is home to one-fifth of the world’s international migrants. These immigrants have come from just about every country in the world. Pew Research Center regularly publishes research on U.S. immigrants. Based on … Read more
By Julian Montalvo and Jeanne Batalova South American immigration to the United States has been on the rise, growing three times as fast as overall U.S. immigration from 2000 to 2022, although the nearly 4 million South Americans comprised just 9 percent of all 46.2 million U.S.-based immigrants as of 2022. South Americans first began … Read more
By Gene Bryan / CEO of HispanicAd Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to … Read more
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Ad spend growth is also anticipated next year (+7.2%) … Read more
The Latino Donor Collaborative (LDC) proudly announces the release of the 2024 LDC Comprehensive Handbook on U.S. Latinos, a comprehensive report that brings together the latest information from various LDC reports and other reputable sources to showcase the profound impact that Latinos have on the economy, society, and culture of the United States. As the … Read more
On September 23, the world’s top marketing association will once again open its vault of world-class cases, frameworks, and training programs from leading experts for a whole week to anyone, anywhere, at NO COST. Register now for ANA IQ: A global week of marketing learning, September 23–27. Share this link with everyone you know in … Read more
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators. The tool is available and recommended for any agency client looking to expand its reach and … Read more
Latino voters are emerging as an influential force in U.S. elections, and political parties should take notice. The percentage of Latino voters in the U.S. electorate is expected to grow from 10.6% in 2020 to 11.1% in 2024. In key swing states like Nevada and Arizona, they already make up 18.7% and 23.5% of voters, … Read more
By Paul Frampton, Vanessa Miceli No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release … Read more
The pandemic didn’t create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations like automating tasks, personalizing experiences and enhancing data through synthetic samples, … Read more
By David Morse, president and CEO of New American Dimensions As the Democratic National Convention unfolds, the excitement is electric. Last night, Joe Biden delivered an emotional and heartfelt speech, officially passing the torch to Kamala Harris. The crowd’s chants of “We love Joe!” echoed the gratitude of a nation as he steps aside to … Read more
Once, at a Ritz Carlton resort, a server noticed a family searching for a coquí frog hidden in the vegetation.1 Inspired to create a memorable experience, he orchestrated a surprise: when the family returned to their room after dinner, they found a chocolate lily pad with two chocolate coquí frogs perched on it and a … Read more
Republica Havas announced the appointments of three executives to lead the agency’s continued expansion into Havas’ North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with … Read more
