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HITN Partners with Curiosity to Bring Premium Documentary Series and Specials to Spanish-Speaking Audiences in the US

HITN Acquires Diverse Curiosity DocumentariesNew York, December 17, 2024–HITN,the leading Spanish-language public media network in the United States,and Curiosity (Nasdaq: CURI),the global media company known for its award-winning documentary features and factual entertainment,today announced a strategic alliance that will bring a diverse range of captivating content to HITN’s viewers. As part of this exciting partnership,Curiosity … Read more

Who Was the Best Latino Marketer in 2024? The Republican Party

By Mario Carrasco – Co-Founder & Principal / ThinkNow On my podcast, The New Mainstream, I’m often asked who I believe is the best marketer when it comes to engaging Latino audiences. My answer has long been Target. For years, Target has invested in Latino and multicultural consumers with consistent intent and authenticity. They do … Read more

Engage to Earn Is Everything in Marketing

By Joseph Jaffe When I first read Philip Kotler’s textbook in 1990 as a business science undergrad at the University of Cape Town in South Africa, I was hooked: the 4 P’s, STP (segmenting, targeting, positioning), branding. The very fundamentals of marketing coursed through my veins. Fast forward to my first job at Nando’s Chickenland. … Read more

How Does Length of Time in US Affect Hispanic Consumers

By Camille Ashe – Florida State University There are significant differences in how Hispanic consumers behave in the marketplace depending on how long they have lived in the United States. This is because the length of time a Hispanic individual has spent in the United States often influences that individual’s acculturation level, although the two … Read more

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 [REPORT]

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted by Gabriel Soto, Senior Director of Research at Edison Research, Elsie Escobar, Director of Community and Content at Libsyn, and Briana Mendez, Senior … Read more

Relevance vs. Trend Hopping: How Jaguar Balances the Loyalty of Its Aging Base and the Demands of New Global Affluent Buyers

By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. What I’ve learned in working with clients on brand transitions throughout decades—whether we call it evolution, transformation, rebranding, or something else—is that visionary brands never need to compromise their essence. They refine and adapt it to stay relevant in an ever-changing consumer landscape. It’s not … Read more

My Voice Matters: Inclusive Marketing Excellence [REPORT]

This study examines how inclusion influences business decision-making, career progression, and a sense of belonging within the marketing and advertising industry. By measuring these dimensions across diverse demographics, roles, and organizational types, it provides a comprehensive perspective that ensures every voice is represented. The findings underscore the interconnected responsibilities of individuals, organizations, and the industry … Read more

What U.S. Latinos Say About ‘Machismo’ [REPORT]

For Hispanics living in the United States, conversations about gender can include discussions of “machismo,” a concept that generally captures ideas, behaviors and expectations related to men and masculinity that is sometimes attributed to Spanish-speaking cultures. A two-paneled chart with a pie chart and bar chart. The pie chart shows that 83% of Latino adults … Read more

Tuning In to Hispanic Audiences’: A Winning Recipe For Radio [REPORT]

By Adam Jacobson –  Radio TV Business Report With 40 million U.S. Hispanic listeners tuning in to radio each month, both AM and FM stations across the nation continue to demonstrate their unmatched ability to engage audiences at scale. And, as Latinos are projected to account for 71% of U.S. population growth between 2022 and … Read more

Influyente Announces Launch of the Hispanic Media Alliance

The Hispanic Media Alliance™ (HMA) is a comprehensive network designed to empower Hispanic media providers and connect them with national brands seeking to reach the rapidly growing U.S. Hispanic audience. The HMA is an initiative of Influyente™, a spin-off multicultural agency, who saw the opportunity to bring thousands of media providers under one umbrella. Members … Read more

Teens, Social Media and Technology 2024 [REPORT]

Amid national concerns about technology’s impact on youth, many teens are as digitally connected as ever. Most teens use social media and have a smartphone, and nearly half say they’re online almost constantly, according to a new Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024. To download … Read more

2025 Predictions: The Year Digital Advertising Reinvents Itself

As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and … Read more

THE HISPANIC STAR GALA shined in NYC

The Hispanic Star commemorated its fourth Annual Gala—an evening dedicated to mobilizing support for the Hispanic community, accentuating Hispanics’ critical positive contributions to the United States at Cipriani Wallstreet. Leaders, celebrities, philanthropists, companies, and activists gathered to honor and recognize the accomplishments of Hispanic Stars, who inspire the community and elevate the true narrative of … Read more

2024 Programmatic Benchmark Study [REPORT]

The Association of National Advertisers (ANA) announced findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain. This latest analysis included Connected TV (CTV), highlighting the sector’s rapid growth and providing a more comprehensive view of the totality of programmatic media buying. Key … Read more

What Does ‘Good’ Look Like in the Modern TV Landscape?

By James Rooke Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel. In fact, the newly released 2024 “Comcast Advertising Report” found that 97 percent of advertisers plan to increase or maintain spending … Read more

The Future of Trustworthy Information: Learning from Online Content Creators

Journalism is facing a trust crisis. Audiences are increasingly skeptical that mainstream media serves their interests and are turning their attention away from traditional news outlets. Meanwhile, online content creators who engage in journalist-style work are building huge, loyal audiences that eclipse those of traditional media. To read more, CLICK HERE    

YO MOBILE introduces CHICHARITO as global ambassador

Yonder Media Mobile Inc., the company behind YO Mobile and the only MVNO operating on both sides of the US/Mexico border, has named Javier Hernández Balcázar, commonly known by the nickname Chicharito, as its new brand ambassador. Chicharito, who currently plays as a striker for his boyhood club Liga MX club Guadalajara, previously played for … Read more

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