By Gene Bryan / CEO of HispanicAd Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to … Read more
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Ad spend growth is also anticipated next year (+7.2%) … Read more
The Latino Donor Collaborative (LDC) proudly announces the release of the 2024 LDC Comprehensive Handbook on U.S. Latinos, a comprehensive report that brings together the latest information from various LDC reports and other reputable sources to showcase the profound impact that Latinos have on the economy, society, and culture of the United States. As the … Read more
On September 23, the world’s top marketing association will once again open its vault of world-class cases, frameworks, and training programs from leading experts for a whole week to anyone, anywhere, at NO COST. Register now for ANA IQ: A global week of marketing learning, September 23–27. Share this link with everyone you know in … Read more
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators. The tool is available and recommended for any agency client looking to expand its reach and … Read more
Latino voters are emerging as an influential force in U.S. elections, and political parties should take notice. The percentage of Latino voters in the U.S. electorate is expected to grow from 10.6% in 2020 to 11.1% in 2024. In key swing states like Nevada and Arizona, they already make up 18.7% and 23.5% of voters, … Read more
By Paul Frampton, Vanessa Miceli No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release … Read more
The pandemic didn’t create new consumer trends but significantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations like automating tasks, personalizing experiences and enhancing data through synthetic samples, … Read more
By David Morse, president and CEO of New American Dimensions As the Democratic National Convention unfolds, the excitement is electric. Last night, Joe Biden delivered an emotional and heartfelt speech, officially passing the torch to Kamala Harris. The crowd’s chants of “We love Joe!” echoed the gratitude of a nation as he steps aside to … Read more
Once, at a Ritz Carlton resort, a server noticed a family searching for a coquí frog hidden in the vegetation.1 Inspired to create a memorable experience, he orchestrated a surprise: when the family returned to their room after dinner, they found a chocolate lily pad with two chocolate coquí frogs perched on it and a … Read more
Republica Havas announced the appointments of three executives to lead the agency’s continued expansion into Havas’ North American flagship in New York City. Karla Kruger has been named Managing Director, New York; Chanelle Church has been named Vice President, Social Impact & Partnerships and Keeva Blades, PhD, has been named Director of Strategy, both with … Read more
Migration has grown steadily in recent decades. Today, more than 280 million people, or 3.6% of the world’s population, are international migrants – meaning they live outside their country of birth. Bar chart showing globally, Christians are the largest migrant group Christians made up an estimated 47% of all people living outside their country of … Read more
By Jacek Chrusciany The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the … Read more
Latina small business owners are the embodiment of the modern-day American dream, ambitious and entrepreneurial. In celebration of National Latina Day, today PepsiCo Juntos Crecemos (Together We Grow) launched year three of its signature Jefa-Owned (owned by a Latina boss) campaign to recognize the economic, cultural, and community contributions of Jefa-Owned businesses – particularly restaurants, … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read Luis Alberto Camino’s contribution, CLICK HERE.
TelevisaUnivision and Major League Baseball (MLB) announced a new multi-year partnership, with TelevisaUnivision networks set to provide dedicated coverage of the MLB regular season starting Tuesday, Aug. 20, and continuing through the entire Postseason. The multiyear agreement includes a new weekly whip-around show – “MLB En Vivo,” featuring live look-ins, highlights and recaps of up … Read more
By Tom Marsillo, president & CEO, Emerging Networks “After decades of trying to take on Big Pharma, we finally, finally won,” President Joe Biden said in Wednesday’s speech drumming up support for his healthcare agenda. President Biden sang the praises of prescription drug cost enforcement and the industry’s voluntary insulin price cuts in a recent … Read more
In a year where the Latino vote is set to be a decisive force, Entravision is committed to empower and galvanize the community with its new Get Out The Vote campaign, “Unidos Por El Cambio.” As the 2024 elections approach a critical juncture, Entravision is doubling down on its commitment to educate, engage, and mobilize … Read more
Based on figures from Nielsen’s Audience Insights, AM/FM radio’s reach across all Hispanic demographic groups outscores Live+Time-shifted TV, with wide margins between the two among younger demos. Radio reached 83% of teens vs. TV’s 48%, moving to 89% and 52% respectively for Hispanic adults 21-24. “If businesses want to experience growth, they need to be … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read Luis Hans Trujillo’s contribution, CLICK HERE.
