By Mario Carrasco At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: … Read more
The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group. This county-wide survey and awards program was designed to identify, recognize and honor the best places of employment in Orange County, California, benefiting the county’s economy, its workforce and businesses. Organizations from … Read more
Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more. CLICK on image below to view video presentation.
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon. Highlights from the new brand valuation ranking and report, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 … Read more
As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine … Read more
By Bill Duggan ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made! To read more, CLICK HERE. Courtesy of The Association of National Advertisers
Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue – media trust. Respondents were asked, “How trustworthy do you find the following sources of information?” with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some … Read more
Felicidades, the MOST Multicultural US Women’s Gymnastic Team to represent the USA at the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera made the women’s team and are heading to Paris. Go Latina Power!
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) … Read more
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion. … Read more
Latinos gained greater representation than ever at this year’s Cannes Lion International Festivity of Creativity. In a major breakthrough, the number of Latino Jury presidents accounted for 20% of all jury Presidents, leaping from 0 to 6 out of 29 juries from the previous year. Latino interests also gained greater representation at events and panels … Read more
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part … Read more
By Claudia Romo Edelman The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in … Read more
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births, according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau. Hispanics of any race grew to just over 65 million, an increase of 1.16 million (1.8%) … Read more
By Denise McDevitt What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a … Read more
This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds … Read more
A recent Gartner, Inc. poll of more than 1,800 executive leaders, revealed that 55% of organizations have an AI board. The poll also indicated 54% of organizations have a head of AI or an AI leader that orchestrates activities. “The findings show that organizations are divided regarding if an AI board is necessary,” said Frances … Read more
By Kaveh Vahdat As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I’ve observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly … Read more
When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall. Over the past five years, a series of macro factors have catapulted prices higher, weighing on their wallets and testing … Read more
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That’s according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework … Read more
