The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community. This year’s theme, “Cross-Border Pride,” connects Latino players to their familial home countries to meet their global fans, aiming to expand awareness … Read more
By Mario Carrasco – Co-Founder & Principal Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the … Read more
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll. Key Findings from Week 3: 1. Latino voters are highly engaged – 2 out of 3 are likely to vote in November Two-thirds (67%) of Latino voters are “almost certain” they will vote … Read more
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape. Norsan aims to cater to a broader audience with a variety of music genres, talk shows, cultural programming and community events. Alongside this exciting expansion, Norsan Media proudly welcomes a … Read more
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods (“Siete”) for $1.2 billion. The acquisition will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a rich, new aspect to the … Read more
By Mercedes Sullivan – VP, HR Storefront The search for a unifying Latino identity in America has evolved significantly. It’s messy: – 𝟭𝟵𝟲𝟬𝘀: Efforts to create a unifying Latino identity for political representation begin. – 𝟭𝟵𝟳𝟬: “Hispanic” appears on the U.S. Census, unifying Spanish-speakers but excluding non-Spanish speakers and Indigenous communities. – 𝟭𝟵𝟵𝟬𝘀: “Latino” and … Read more
By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it … Read more
By Mario X. Carrasco The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer … Read more
WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country’s Latino workforce, such as disparities in education, wage gaps, and discrimination. The new five-part documentary series, Hispanic Communities: Powering a New American Economy, co-produced by WorkingNation and Foton Pictures, highlights stories of resilience and success within Hispanic and Latino communities, showcasing … Read more
By Rachel Brandt We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher … Read more
Lopez Negrete Communications was honored with a Silver Award and a Bronze Award in the Multicultural and Automotive categories at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards for its “Viejos Cuentos” (“Cautionary Tales”) all-electric IONIQ campaign, created for client and partner Hyundai USA. “The ‘Cautionary Tales’ Hispanic campaign was key in establishing the … Read more
The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, today released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency … Read more
It’s always inspiring to see corporate leaders recognize the unsung heroes who are driving change in our communities. This week, the McDonald’s NY Metro Owner’s Association launched Premios Héroes (Heroes Awards), an initiative designed to spotlight individuals making a significant impact on the educational development and future of Hispanic youth. The event, conceived and executed … Read more
By Chuck Kapelke The marketing team at Ford Motor Co. came to a fork in the road. Last April, the automotive brand was about to roll out a new ad campaign called “Freedom of Choice,” spotlighting Ford’s range of gas, hybrid, and electric cars. The company had two choices when it came time to decide … Read more
NielsenIQ has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond. The report anticipates that global consumers will spend … Read more
By Tim Hoskins , Brett Townsend One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping … Read more
In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 – authored by Assemblymember Miguel Santiago (D-Los Angeles) – into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California’s diverse populations. The law requires agencies to annually report on their progress … Read more
The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they are interested in. One area seeing significant growth is music and video content, particularly through mobile and connected TV platforms. For brands, leveraging these platforms to engage with underrepresented communities … Read more
NBCUniversal Telemundo Enterprises announced Joaquin Duro was named Executive Vice President of Sports, reporting directly to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. Duro succeeds Eli Velazquez, who is leaving the company at the end of the month. An accomplished media executive with extensive experience in sports and digital media, Duro will lead Telemundo Deportes, the … Read more
By Xavier Mantilla – Ex Ogilvy/WPP, Starcom/Publicis, UM/IPG, OMG Building growth for brands using creativity and technology in the US, Latin American and Hispanic market place. Connecting people and ideas!! Having read Maria Lucia Parra’s article on HispanicAd (https://hispanicad.com/news/moving-beyond-acculturation-how-marketers-are-embracing-cultural-fluidity-in-hispanic-audiences/) it strikes me that more people in our industry are trying to “tapar el sol con … Read more
