Will Multicultural Gen Z Revitalize Hispanic Radio?

By Mario Carrasco At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: … Read more

Casanova//McCann Named One of the Best Places to Work in Orange County

The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group. This county-wide survey and awards program was designed to identify, recognize and honor the best places of employment in Orange County, California, benefiting the county’s economy, its workforce and businesses. Organizations from … Read more

BrandZ Most Valuable Global Brands 2024 [REPORT]

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon. Highlights from the new brand valuation ranking and report, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 … Read more

Balancing long-term and short-term [INSIGHT]

As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine … Read more

New Benchmark Shows We’re Making Progress with Programmatic

By Bill Duggan ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made! To read more, CLICK HERE. Courtesy of The Association of National Advertisers      

Radio and Trust Go Hand in Hand

Katz surveyed 1,000 adults across the country to pose a simple question about a not so simple issue – media trust. Respondents were asked, “How trustworthy do you find the following sources of information?” with regards to radio, television, newspapers, magazines, and social media. Our simple probe into the minds of consumers turned up some … Read more

The voice of our industry was heard in Cannes.

Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) … Read more

AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes

As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion. … Read more

Gustavo Cecilio of PepsiCo on Multicultural Marketing

By Denise McDevitt What will it take to have your work make it to the winners’ circle? ANA’s Judges’ Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a … Read more

Casanova//McCann, and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage

This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds … Read more

Navigating the Shift: Adapting to a Potential TikTok Ban

By Kaveh Vahdat As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I’ve observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly … Read more

Consumers Battle Fatigue Over Food Inflation

When it comes to their stamina for paying historically high food prices, U.S. consumers are gassed. Having borne the brunt of a protracted post-pandemic inflation runup with extraordinary resilience, Americans have finally hit the wall. Over the past five years, a series of macro factors have catapulted prices higher, weighing on their wallets and testing … Read more

Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]

While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That’s according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework … Read more

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