Spanish-language audiences demonstrate remarkable diversity in their video consumption habits and are at the forefront of tech adoption. However, these audiences also maintain strong use to traditional media, such as cable and satellite TV. Higher Streaming Rates: Streaming video consumption among Spanish-language audiences surpasses cable/satellite by 15 percentage points (84% vs. 69%). Extended Viewing … Read more
By Luis Miguel Messianu. – Founder-President-Chief Creative Officer MEL I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations. As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic … Read more
By Ian Forrester Watching the various online ads and campaign videos from this year’s U.S. presidential election should come with a health warning. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
The Latino Donor Collaborative (LDC), a nonprofit organization and think tank dedicated to producing research that highlights economic opportunities for growth, has released its first-ever LDC 2030 Latino Youth Report, available for download. Produced in partnership with Kantar, the world’s leading market data and analytics company, this groundbreaking report unlocks new insights about America’s most … Read more
By Mark Hugo Lopez, Jens Manuel Krogstad and Jeffrey S. Passel Debates over who is Hispanic have often fueled conversations about identity among Americans who trace their heritage to Latin America or Spain. So, who is considered Hispanic in the United States today? How exactly do the federal government and others count the Hispanic population? … Read more
The national official poverty rate (11.1%) was lower than the Supplemental Poverty Measure (SPM) (12.9%) in 2023, according to the U.S. Census Bureau’s report, Poverty in the United States: 2023. However, an analysis of 3-year averages of poverty rates by states shows the SPM rate was lower than the official rate in 32 states. SPM … Read more
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In an increasingly multicultural world, code-switching has emerged as a powerful concept, not only in communication but also in marketing. Traditionally, … Read more
In the long-running debates about which terms to use to describe the U.S. population with roots in Latin America and Spain, “Latinx” has emerged as a gender-neutral alternative to Hispanic and Latino, the two most popular pan-ethnic terms used today. After years of public use by celebrities, leaders, media, academics and others, awareness of Latinx … Read more
WARC and the Association of National Advertisers (ANA), the U.S. advertising industry’s leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits … Read more
Real median household income rose to $80,610 in 2023, the first annual increase since 2019 before the COVID-19 pandemic, according to a U.S. Census Bureau report . The 2023 median incomes of Hispanic ($65,540) and Black ($56,490) households were not statistically different from 2022 and remained the lowest among all race and ethnic groups. The … Read more
The percentage of people without health insurance coverage in 2023 was 8%, not significantly higher than the 7.9% uninsured rate in 2022, according to a U.S. Census Bureau report. The report Health Insurance Coverage in the United States: 2023, reveals health insurance coverage rates and type between 2022 and 2023 for children under age 19, … Read more
By Gustavo Garci I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight. Debbie was a wonderful soul who inspired and guided the beginnings of my … Read more
The Hispanic community: A growing influence in U.S. sports The Hispanic community consists of about 65 million people—almost one-fifth of the U.S. population. From food and music to business leaders and sports stars, Hispanics have tremendous influence on the U.S. economy and culture. Now, the community is rewriting the playbook on how the U.S. engages … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read ALEJANDRA HARO GARCIA’s contribution, CLICK HERE.
A very special moment happened over the weekend; one that only happens every 100 years, if one should be so lucky. Members of our Hispanic marketing and advertising industry convened to celebrate the 100th birthday of Roberto Madan. Don Roberto, as he is respectfully and affectionally called, was one of the McDonald’s early Latino owner/operators … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read Luar Zorrillo’s contribution, CLICK HERE.
By Sylvia Vidal – Senior VP of Insights | Expert in Multicultural, LGBTQIA+ and U.S. Hispanic Research | Advocate for Inclusive Insights |Specialist in Latin American & Caribbean Markets | Qualitative & Quantitative Specialist In today’s diverse world, brands that succeed are the ones that understand that inclusion is not just about representation—it’s about personalization. … Read more
Marketers often have a vague awareness of behavioral science, but it rarely goes very deep. Independent advisor, Scott Young, and BVA Nudge Consulting’s Ted Utoft outline key ideas that could transform communications. Most marketers claim to have at least a passing awareness of behavioral science. However, their familiarity often begins (and ends) with the concept … Read more
By Bob Hoffman I would like to present an alternative theory of how advertising works, and how we should think about the creation of advertising. I believe the advertising industry has an incomplete theory of how advertising affects people. Traditionally we have described the elements of advertising impact as a blend of logic and emotion. … Read more
Noticias Univision announced that Univision News and Jorge Ramos have mutually agreed not to renew their soon-to-expire contract agreement. Ramos will step down from his role as co-anchor of Noticiero Univision at the end of 2024. “This is not a farewell. I will continue anchoring Noticiero Univision until December, and afterwards I will share my … Read more
