With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the fragmented nature of media investments and the resulting measurement challenges. This fragmentation makes it harder to get a unified view of return on investment (ROI), … Read more
As the Hispanic population continues to shape the America’s cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever. The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, … Read more
The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of … Read more
By Pablo Buffagni This new work from BBQ Agency feels a little more personal. It’s inspired by comments I often get from fellow Argentines ever since I got used to eating my beef less done.
By Kevin Goodwin – SVP of Strategy & Growth @ New Engen It feels like all we do is spend time with digital media – social, apps, online browsing, streaming etc. So why does digital still lag traditional media from a marketing effectiveness POV? On average people spend 54% of their waking time with digital … Read more
In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars. The reality? They are not in conflict — and actually want the same outcome: faster, more profitable growth. The difference is perspective — … Read more
The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation. CLICK HERE to view.
Given the ongoing carriage dispute between NBCUniversal and YouTube TV, Telemundo, a division of NBCUniversal, faces the possibility of being removed from the platform. This would deprive millions of Latino and Hispanic viewers of access to essential news, sports, and entertainment. YouTube TV is threatening to drop both Telemundo and Univision, which would eliminate all … Read more
The IAB 2025 Outlook Study: September Update is a follow-up to the initial January 2025 release, providing an updated snapshot of projected ad spend, opportunities, and challenges for 2025. It provides revised market- and channel-level forecasts for 2025, plus insights into how buyers expect the imposed/proposed tariffs to affect ad spend. These findings highlight … Read more
By Paul Whitehead – Founder & CEO at Adored Sports & Entertainment Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes. Sponsorship isn’t sold on assets. It’s sold on ideas. That’s where creative strategy is the … Read more
By Diego Chicharro- Head of Effectiveness at Publicis London Another criminally underrated chart. But first, some context: Marketers love banner ads. They’re cheap to buy and come with instant feedback on a shiny dashboard. The problem? They’re cheap to run but expensive to pull off. Cost per attentive second is often WAY higher than TV … Read more
By Jennifer Wynns, M.A. – Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate 1. Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny’s final concert in his Puerto Rico residency on September 20, 2025. The historic “Una Más” event … Read more
By Tammy Greenberg The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent … Read more
By Bradley Keefer Incrementality vendors love to tell you: “Run another test. Validate another model.” But at what point have you run enough tests to actually make a decision? And the moment you finish that validation cycle, the environment has already shifted. Economic conditions change. Consumer behavior changes. Competitors change. So is your Chicago holdout … Read more
By Wen ZhangWen Zhang 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups) Every founder I coach asks me this question at least once. The problem? Everyone has a different answer. Guy Kawasaki swears by 10 slides. Sequoia wants to see market validation upfront. Some VCs care about your advisors, … Read more
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm. “While headlines focus … Read more
The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023. The Supplemental Poverty Measure (SPM) rate in 2024 … Read more
Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years. Note: Respondents who did not answer are not … Read more
TelevisaUnivision, the world’s leading Spanish-language media company, today announced the launch of its nationwide advertising campaign, “Do the Right Thing Google.” The campaign calls attention to Google’s YouTube TV and its plan to discriminate against Hispanic viewers by removing Univision from its main programming bundle on September 30. YouTube TV will force millions of Hispanic … Read more
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign, “Our new Palisade Hybrid campaign taps into authentic cultural storytelling and the modern Hispanic experience, deepening Hyundai’s connection with Hispanic consumers. It celebrates their drive to reward themselves, while honoring their rich, multifaceted identities,” said Sean Gilpin, chief marketing officer, … Read more
