By Fraser Thomson – Head of MarketingStrategic Growth Marketer reading the McKinsey’s State of Marketing 2026 report (link below) this week, it’s fascinating how the pendulum has finally swung back. After a decade of chasing dashboards, marketers are rediscovering something oddly radical: brand actually matters again. Not as a “nice to have,” not as a … Read more
By Mark Duval – Founder of The Duval Partnership For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground. But that world is disappearing. Increasingly, the RFP is no longer where decisions are made—it’s where they get confirmed. The … Read more
The Hispanic Marketing Council (HMC) announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. These new board members will work closely with HMC Chair Jose Villa, president of Sensis, the organization’s … Read more
I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural … Read more
As anticipated in our last global economic outlook, elections around the world have driven notable policy changes that altered the trajectories of inflation, borrowing costs, currency values, and trade and capital flows in 2025. One significant development was that the United States raised significant barriers to trade, disrupting supply chains and creating financial market volatility. … Read more
N+ Univision continues to strengthen its role as the most reliable and relevant news source for Hispanic audiences nationwide. The rebrand marks a new chapter focused on delivering high-quality journalism, backed by unmatched coverage and the strongest Spanish-language newsroom in the industry. For more than 40 years, Noticias Univision has upheld a steadfast commitment to … Read more
Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises. Santucho will be responsible for leading the development and production of unscripted content including realities, game shows and music specials, for linear … Read more
By Luis Miguel Messianu – Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma It’s an honor to be part of leaders predicting trends for 2026. Here’s my full perspective hoping to inspire while wishing all my network a fulfilling journey in this new year: As we look to 2026, our industry stands at a creative crossroads—where technology, culture, … Read more
By Vicki Lins – Leader of Innovation + Impact :: President & CEO, CTAM 2025 didn’t just change media—it rewrote the rules of engagement. Fueled by shifting audience habits, AI innovation, and relentless competition, media consumption accelerated at a pace that challenged every assumption. Creators continued to redefine how audiences discover and engage with content. … Read more
By Karla Jo Helms – Chief Evangelist & Anti-PR Strategist Let’s be honest—press releases, media lists, and impressions used to be enough. But the world has changed. Audiences are smarter. Trust is earned differently. And influence doesn’t come from waiting to be featured. It comes from owning your story. We’re living in a communications landscape … Read more
By Robert Udowitz – Agency Search Firm – Agency M&A – Independent Consultant The right PR partner can be the difference between cutting through the noise and getting lost in it. According to communications industry analysts, 2026 presents an unprecedented opportunity for organizations conducting agency searches, driven by market restructuring and technological transformation. Significant restructuring … Read more
By Joshua Altman Things that reshaped corporate communications in 2025 (and that will continue in 2026): – Small businesses and startups are accessing C-suite communications expertise without the C-suite price tag with a fractional chief communications officer – Sophisticated brand strategy isn’t only reserved for enterprises with six-and-seven-figure comms budgets. – A founder can bring … Read more
The Proper Group named Esperanza Teasdale as an Executive & Fractional Chief Marketing Officer. A celebrated Fortune 50 marketing leader with more than 30 years of experience at PepsiCo and Unilever, Esperanza brings a rare combination of strategic clarity, multicultural fluency, and mindful leadership to organizations ready to accelerate growth with intention. Esperanza has led brand … Read more
Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic … Read more
By Vinny Rinaldi – Vice President, Consumer Connections There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point. 2025 didn’t expose a lack of tools, creativity, or ambition. … Read more
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Enjoy! To access and download, CLICK HERE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. To download report, CLICK HERE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. To view and download click CLICK HERE. Enjoy.
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more
