By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Broadly speaking, a “growth hack” is an unorthodox marketing tactic geared at acquiring customers or users via shrewd digital skills &/or lateral thinking. Not to be confused with guerrilla marketing which, in most cases, entails experiential &/or grassroots promotional efforts. Not to be confused with astroturfing: … Read more
The Hispanic Marketing Council (HMC) announced Jose Villa, President & Chief Strategy Officer of Sensis, will serve as its new chair effective today. Villa, who has formed part of the HMC board of directors since 2022, will work closely with HMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which … Read more
Republica Havas Health & M3 MI have released their latest Executive Report, “Equity in Action: Mapping the Multicultural Patient Journey for Inclusive Strategies”– a vital guide for healthcare professionals aiming to address the unique needs of multicultural communities and advance health equity. Drawing from the 2023/2024 MARS Consumer Health Study, which surveyed over 40,000 respondents, … Read more
Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s … Read more
Canela Media announced the next installment in its popular Secretos reality series franchise ‘Secretos de Parejas,’ scheduled to premiere in Spring 2025. This series promises to bring double the excitement and drama, featuring Latino celebrity couples vacationing in the beautiful island of Bali and showing an intimate look at their relationships. The confirmed celebrity couples—ranging … Read more
By Kimeko McCoy Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout. To read more CLICK HERE.
The transformation from traditional media to digital streaming has fundamentally shifted how companies connect with consumers across the U.S. and Latin America. With streaming platforms offering direct insights into viewer behavior, media companies are now closer to understanding their audiences—albeit with some unique challenges. Historically, media companies operating through traditional channels like TV and radio … Read more
By Steve Boehler Agencies: treat your people well; they may run a future agency review The agency business is a tough business. Clients expect a lot. Agency economics are strained. And staff often move around for promotions. It’s hard to run a successful agency. In this tough environment, agencies that lose sight of one specific … Read more
The halcyon days of writing ad copy for a 30- or 60-second spot to run on network and cable tv are just a dim memory. To get their message out these days, markets have to make sure their message aligns with multiple platforms, including traditional media, streaming channels, and social media To read more and … Read more
By Chuck Kapelke Vietnam Veterans of America (VVA) was established in 1978 to support soldiers returning from the Vietnam War whose needs were not being met by Congress and other organizations. The nonprofit delivers a wide range of services to more than 90,000 members, from helping homeless veterans to government advocacy. However, fundraising and marketing … Read more
By Luis Miguel Messianu. Founder, President-Chief Creative Officer- MEL As the dust settles on one of the most divisive elections in recent memory, brands have a rare opportunity to refocus on their purpose. Beyond the bitter politics and polarized discourse, there’s a deep desire among consumers for connection and unity. This presents a pivotal moment … Read more
By Dr. Anastasia Kārkliņa Gabriel By lumping distinctly diverse audiences together under one umbrella and isolating entire cultural communities into a “niche,” the industry persists in sending a clear message: historically underrepresented consumers are still not seen as part of the cultural mainstream in marketing. Dr. Anastasia Kārkliņa Gabriel asks, when will marketing’s approach to … Read more
By Nicole McCormack How the trends and lessons of 2024 shed light on what to expect in 2025 As brands navigate these changes and prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it’s about meaningful connections with fans, especially in emerging spaces. To read … Read more
By Chuck Kapelke Companies rely on a variety of training formats to keep their marketers up to speed With a marketing team of nearly 200 people throughout the world, tax and auditing firm Grant Thornton invests in training to make sure staffers are up to speed on new technologies. “We have a very methodical approach … Read more
By Gabriela Alcantara-Diaz – Founder, President of SEMILLA Multicultural, Inc. In the wake of the recent election, the strong Latino wave supporting Trump caught many by surprise. As I noted in my last piece on decoding the Hispanic voter, an emerging trend is clear: working-class and middle-class Latinos are joining the ranks of an increasingly … Read more
By Emmanuel Paa Kwesi Owusu – Digital Business Transformation | Head of Digital, Citi FM & Channel One TV | Brand Strategy | Akora | Consumer Behaviour | Former President Donald Trump has defeated Vice President Kamala Harris, marking a historic moment for American democracy as he secures a return to the White House. Trump’s … Read more
By Gabrielle Christina – Florida State University – Hispanic Marketing Communication Why do some marketing campaigns fail to resonate? The answer may lie in a critical oversight; culture. Marketers and agencies often underestimate the power of culture in shaping consumer behavior. According to Sasu, to gain profit and satisfy the target market, the culture must … Read more
By Katherinne Peralta / Florida State University Code switching and Spanglish are two linguistic phenomena that occur within the Hispanic community, but they differ in their nature and implications. A new identity is followed by a new Spanish and English dialect. As Hispanics undergo increased acculturation in the U.S., their language usage tends to become … Read more
By Steve Boehler Very few marketers are taught how to evaluate an agency proposal, whether it is a formal written response to an RFP, a presentation or some other format. We’ve reviewed thousands of agency proposals and are often with clients in “the room where it happens”. We’ve learned a lot and had deep conversations … Read more
By Joanna Fragopoulos ANA’s new report, Loyalty Marketing: The Good, the Bad, and the Ugly, details the “good, bad, and ugly” (literally, pun intended) regarding customer programs. Customer loyalty programs are, intrinsically, meant to increase engagement through personalized offers by rewarding, you guessed it, loyalty through harnessing first-party data. To read more, CLICK HERE. Courtesy … Read more
