ByC raig Benson In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates. The latest ACS release allows us to compare changes in poverty rates in most of the nation’s 3,144 counties … Read more
There is a 22 point purchase influence gap between Latina fans and White female fans. 41% vs. 19%. What it means, plainly, is that every dollar invested in reaching a Latina fan has the potential to do the work of two. Not because Latina fans are impulsive consumers, but because they are influential ones. Latina … Read more
By Maiver Yepes How did sports go from being a simple spectacle to becoming one of the most profitable industries in the world? The answer lies not only in the athletes, teams, or leagues, but in the power of marketing to transform passion into business, fans into communities, and events into global brands. Today, it doesn’t … Read more
By Gonzalo López Martí – LMMiami.com When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. No silly puns, portmanteaux, or made-up novelty words. Some colleagues of mine believe that ad … Read more
Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB. With Myra Berenice anchoring afternoons, KFWB now delivers live, local personalities connecting with listeners throughout every key daypart from 5:00 a.m. to 6:00 p.m. This milestone completes … Read more
Veteran Media Executive to Drive Strategic Growth Across Audio, Streaming, and Digital Platforms Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks. Lyke returns to SBS with more than two decades of national network and digital sales … Read more
Amancio Victor Suarez, 89, of Coral Gables, Florida, passed away peacefully on February 20, 2026. Born in Cuba, Amancio lived a life defined by vision, resilience, and purpose. A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was … Read more
By Tom Kaneshige – Chief Content Officer: CMO Council Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. What’s striking about revisiting CMO Council research and themes from the mid-2000s is how eerily familiar … Read more
By Harry BrowneH – VP – TV, Audio & Display Innovation at Tinuiti 𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? It’s common to focus on the transition from traditional linear TV to CTV. It’s a dramatic shift, it’s occurring on the biggest screen in the … Read more
TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S. Under the expanded relationship, TelevisaUnivision will serve as the ad sales representative for reVolver Podcasts in Mexico, providing local market expertise, deep advertiser relationships, and a powerful … Read more
By Steve Allan – Research Director, Inc. I am not of Hispanic descent. I can assume that anyone who is, is likely feeling stressed right now. The point of this piece is not to discuss US immigration policy or to address the anxiety some of its implementation is causing. This is about radio listening. Of … Read more
By Grace Agostino I don’t usually post on weekends – but today is an exception. February 21 is International Mother Language Day, a global observance proclaimed by UNESCO and adopted by the United Nations to celebrate linguistic diversity and inclusion. In the United States, language tells a powerful story about culture, identity, and opportunity. While … Read more
By Jose-Guillermo DIAZJ – Founder & Chief Vision Architect // Miami Ad School Punta CanaFounder & Chief Vision Architect Complexity is fear. It’s hiding behind layers so as not to omit an opinion. In our industry that is applauded. It’s called “sophistication.” It’s called a “strategy.” It’s called “360 integration.” But many times it’s just … Read more
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability Sixty-five percent of CMOs say advances in AI will dramatically change the role of the CMO in the next two years, yet only 32% say significant changes are needed to the CMO profile and skill set, according to … Read more
Canela Media announced a new strategic partnership with LiveRamp, the leader in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. LiveRamp’s interoperability enables seamless connectivity to … Read more
By Cameron Coats / Radio Ink The company that has swiftly morphed into a digital advertising solutions operation with a global scale has parted ways with its President/COO after more than two decades with the Spanish-language radio and TV station owner. It ends one of the longest leadership tenures in U.S. Hispanic radio. Entravision Communications has … Read more
By Andrew R. Turnbull / Morrison & Foerster Some of President Trump’s actions apply only to the federal government, but several of his executive orders impact the private sector. EO 14173, for example, applies to all companies in the private sector and has additional implications and requirements for federal contractors and grantees. EO 14173 rescinds Executive … Read more
By Sonia Sroka Bad Bunny at the Apple Music Super Bowl LX Halftime Show Press Conference on February 5, 2026 in San Francisco. Bad Bunny didn’t suddenly arrive at this moment. His impact has been unfolding for years, moving through music, culture, and identity, across borders, across languages, and often beyond understanding. Thanks for reading! … Read more
If 2025 was “The AI Inflection Point,” we’re dubbing 2026 “The Operational Era of AI.” A year ago, many marketers I spoke with were still skeptical of AI. But our new report shows that those days are long gone. Literally every marketer is now using it. The story has shifted towards what happens *after* adoption, … Read more
From diversity in Indonesia to food in France: People in 25 countries share what makes them proud, in their own words We asked more than 30,000 people in 25 countries, “What makes you feel proud of your country?” They spoke broadly about the people and diversity in their country, their government and economy, and their … Read more
