By Mario X. Carrasco In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you’re likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within … Read more
The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers … Read more
The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected. In the annual ‘Media Budgets Survey’ we run in partnership with the WFA, we found that the world’s biggest advertisers are considerably … Read more
By Chuck Kapelke Generative AI is beginning to transform marketing and advertising — and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the “The Highs, Lows, and ‘Whoas’ of AI,” which … Read more
By Kendall Houghton, Ariel J. Binder, Amanda Eng and Andrew Foote The gender wage gap — the difference between what men and women earn — is an often-cited marker of the progress women are making in the work force typically measured by comparing the average earnings of men and women. Previous U.S. Census Bureau research … Read more
Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, … Read more
Republica Havas, the Miami-based agency of Havas Group, presents its new campaign which focuses on a condition of Alzheimer’s disease that has to do with wandering on the streets. Because six out of 10 people who suffer from the disease get lost on public roads, “Segundo” aims to bring general awareness and education to these … Read more
In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA. The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace … Read more
MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all … Read more
By Alberto Navas – SHRM-CP, MBA I love language, I love culture, and I am fascinated by what happens when the two meet. News of the emerging dialect in South Florida resonated with me for two reasons. First, I learned English in Miami and have lived there twice. Second, the article shows how languages and … Read more
By Marc Brodherson Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands … Read more
ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022. The study also noted some important positive findings: … Read more
Is your PR agency on your A-Team? It’s a question that CMOs and marketers navigating an increasingly complicated media terrain need to ask themselves. Is PR called in from the get-go when the ad brief is being developed or once the campaign is fully baked to knock out a press release and pitch a few … Read more
By Corey O’Brien The world of in-house creative agencies is witnessing a paradigm shift, one that calls for a transition from tactical efficiency to transformational creativity. As a seasoned strategist and consultant in this dynamic space, I’ve identified four imperatives that distinguish the best in-house agencies: identity, structure, process, and positioning. Let’s unpack these elements … Read more
The National Association of Broadcasters (NAB), in collaboration with Hispanic media groups and organizations, today announced a first of its kind coalition focused on get out the vote (GOTV) efforts for the Hispanic community. The nonpartisan coalition consisting of 13 organizations is dedicated to increasing voter registration and voter turnout in the Hispanic community for … Read more
By Adam Jacobson Lisa López has been a private mobile DJ for more than 15 years. As Kansas City Community Radio — 100kw KKFI-FM —notes, López played for all types of crowds, so she has plenty of music knowledge. Sadly, that knowledge can no longer be shared with the community, as López was identified as … Read more
Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to … Read more
Republica Havas, as agency of record of Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry. Designed to engage entrepreneurs of medium-sized to large businesses, “Taking Business Further” energetically communicates Ocean Bank’s proficiency in business banking via dynamic video, imagery and messaging that take their kinetic cues … Read more
Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company’s new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively. The three industry veterans will bring their wealth of experience to Sonoro as it expands its footprint on both sides of the border and beyond. … Read more
