By Rishad Tobaccowala the Chief Growth Officer at Publicis Groupe A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. In a world where many institutions and leaders for a variety of reasons have lost trust, earning … Read more
By Louis Maldonado Any smart, modern marketer knows there is no question that the U.S. Hispanic population continues to grow and evolve rapidly. Some even realize that this consumer segment is the primary growth driver for their categories and brands. In fact, according to a recent report from UCLA Center for the Study of Latino … Read more
The pet industry is booming, with a significant contribution from Hispanic pet owners. Here’s a condensed look at why brands should focus on this market to drive growth Hispanic Economic Power: U.S. Hispanic GDP stands at a massive $3.2 trillion. Hispanic purchasing power is pegged at $3.4 trillion. If considered a separate economy, U.S. Hispanic … Read more
By Luis Solís There are many studies that show that the number of people within the LATINO/HISPANIC community who use the term “Latinx/e” is less than 5%. Yet, I’ve seen articles asking the community to accept the term, while the community has expressed it LOUD AND CLEAR that it’s not happening. Marketers know that IF … Read more
By Radio Ink This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, … Read more
By Amy Lanzi The concept of fandom is not new. People have always been passionate about the things they love, whether it’s a sports team, a TV show, or an artist. However, in recent years, fandom has become more than just a community of enthusiasts. It has proven to be a powerful economic force that … Read more
After months of unwarranted delays and deadline violations, Spanish Broadcasting System, Inc. (“SBS”), the largest certified Hispanic broadcaster in the nation, has filed a lawsuit against VOZ Media, Inc. (“VOZ”) and its principals Orlando Salazar, his wife and McClaren family heiress, Janet McClaren Salazar, and two VOZ executives, Pablo Kleinman and Ryan Morfin. The lawsuit … Read more
The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one … Read more
The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago’s leading Latine leaders. From a field of prestigious nominees, PACO Collective’s CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award. As CEO and Co-Founder, Ozzie has helped to guide the team to deliver innovative work that empowers and authentically represents … Read more
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu’s 2024 media trends report equips you for what lies ahead. For 14 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the report now to prepare yourself for the future. To download report, CLICK … Read more
Google’s Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry. What is a doodle: Doodles are the fun, surprising, and sometimes … Read more
By Sara Garibaldi (Romero) – President, BODEN Agency The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and … Read more
Today, 85% of Gen Zers cite one or more barriers to achieving financial success. Topping the list is the higher cost of living, cited by 53% of respondents to Bank of America’s annual Better Money Habits survey (PDF). The new research provides timely insights into approaches this younger generation is taking to gain its financial … Read more
Puerto Rico’s vibrant culture and rich musical heritage came alive during the “Puerto Rico’s Centennial Celebration of Tito Puente,” a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known … Read more
Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations. Producer and writer Evelyn Brito is passionate about storytelling Brito was born in Brooklyn, NY, to … Read more
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association’s National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago, where d exposito & Partners received the following esteemed recognitions: Digital Platform PR Program … Read more
Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won the Best in Show award in the 2023 ANA Multicultural Excellence Awards competition for the campaign “Cost of Beauty.” The campaign was created for the Dove Self-Esteem Project and includes a three-minute film that illustrates the impact toxic beauty content on social media can … Read more
By Louis Maldonado Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center … Read more
By Mario X. Carrasco Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd’s murder, which sparked national protests for … Read more
By Mario X. Carrasco Programmatic media buyers know that multicultural audiences are a rapidly growing and vital market segment. However, advertisers also know that targeting these audiences can be challenging, especially for those lacking cultural competence. Cultural competence is essential for programmatic media buyers aiming to reach multicultural audiences effectively while avoiding costly mistakes. What … Read more
