By Jon Werther In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amid a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks … Read more
Lopez Negrete Communications announced that industry veteran Ana Crandell has joined its leadership team as its first vice president, media services. “I’m honored to be a part of the Lopez Negrete team,” said Crandell. “It is humbling to be with an agency that offers ground-breaking strategy, consumer insights, research, and analytics, and I also take … Read more
PACO Collective was honored with 10 Telly Awards, including 1 Gold, 4 Silver, and 5 Bronze.
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. “U.S. economic growth for the remainder of this year will depend on several factors but particularly the pace of job growth, inflation and what actions will be taken by the Federal … Read more
“Cancel the World Cup,” a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year’s American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina … Read more
New breakthrough beverage delivers balNo one understands the importance of proper hydration quite like the global soccer icon, Lionel Messi. He searched for a hydration beverage and found drinks that had healthy ingredients but lacked flavor. Others tasted great but had lots of sugar and calories. He didn’t want to choose between the two. He … Read more
Jackie Bird, the well-known advertising and marketing executive who had a distinguished career in the U.S. Hispanic Market, has passed away in a Miami Hospital after her battle with cancer. Bird was the head of RedBean Society, a strategy advisory firm she founded to serve companies intent on reaching Hispanic and diverse consumers. She created … Read more
Responding to the suggestion that the CMO had become an impossible job, all the CMOs we asked at WFA Global Marketer Week in Toronto last month disagreed. They all agreed though that the role has evolved and become more complex. However, many pointed out that it is precisely this level of complexity and the multi-faceted … Read more
By Joanna Fragopoulos In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way … Read more
By Bill Duggan The Association of National Advertisers (ANA) recently released a study (“The Acceleration of Principal Media”) revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or “principal,” of that media — and … Read more
The Latino economy is thriving and deeply intertwined with our community’s success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are … Read more
The share of Americans who are in the middle class is smaller than it used to be. In 1971, 61% of Americans lived in middle-class households. By 2023, the share had fallen to 51%, according to a new Pew Research Center analysis of government data. As a result, Americans are more apart than before financially. … Read more
By Jacek Chrusciany The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today’s buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks … Read more
Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm. The … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. To view and download click CLICK HERE. Enjoy.
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!! CLICK HERE to view webinar Panelistas: … Read more
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving. After decades of falling wages, young U.S. workers (ages 25 to 34) without a bachelor’s degree have seen their earnings increase over the past 10 years. Their overall wealth has … Read more
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network. In this new role, Plasencia will work closely with internal teams to focus on comprehensive engagement strategies, integrating capabilities and identifying partnerships and growth opportunities for both new and existing clients. He will maintain his role as … Read more
By Mario X. Carrasco Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see … Read more
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view. A new Pew Research Center analysis shows just how fleeting online content … Read more
