By Shailin Dhar, Scott Thomson Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology. There is also a natural tendency toward creativity in the industry. Even a CMO with a skew toward the analytical can have a secret and well-developed sense of … Read more
By Christina Adams, Kari Alldredge, and Sajal Kohli If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the … Read more
Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche or specialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the core marketing approach. This shift involves incorporating multicultural perspectives into product … Read more
Adding to the Growth Council’s Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities … Read more
NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris. … Read more
Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and … Read more
The summer update of MAGNA’s “Global Ad Forecast” predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%. MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real GDP growth +3.2%, US +2.5%). The … Read more
The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing. Lean … Read more
TUDN will showcase the excitement of the USL Championship throughout the 2024 season Up to 20 matches and USL Championship Final selected to air across the company’s Spanish-language networks for the 2024 season The United Soccer League (USL) and TelevisaUnivision, the world’s leading Spanish-language media and content company, announced today a media partnership that will … Read more
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has … Read more
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio. • Shocker: Radio crushes TV in reach and ratings among Hispanics • How radio elevates the TV and digital media plan • AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter … Read more
Courtesy of Radio Ink FCC Commissioner – Anna Gomez HRC 2024 “I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday. Commissioner Gomez … Read more
In celebration of our 25th anniversary, we’re featuring a selection of the most memorable ads from our past along with their captivating stories. CLICK HERE to view.
When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust. This is according to a new study released today by Vevo, MAGNA Media Trials and Initiative, which surveyed a nationally representative group of nearly 5,000 … Read more
By Jesse Fisher In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need … Read more
By Sean Callahan It’s an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem. In the ANA’s recent “Programmatic Media Supply Chain Transparency Study,” the organization, a vocal advocate for supply-path optimization (SPO), found that inefficiencies and fraud in the advertising ecosystem conspire to swallow a significant bite … Read more
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues. These topics sometimes are grouped together as “culture war” or “woke” issues. On most – but not all – of these topics, voters … Read more
While many Black Americans view themselves as at least somewhat successful and are optimistic about their financial future, they are also critical of U.S. institutions. Most say several systems in the United States need significant changes to ensure Black people are treated fairly. Black Americans’ doubts about the fairness of institutions are accompanied by suspicion. … Read more
By Stephanie Zambrana With the ever-evolving landscape of digital marketing, one thing remains constant – the power of community. As a Social Media Community Manager, you hold the key to unlocking this potential, bridging the gap between brands and their audiences with every post, comment and interaction. Join us as we explore the art and … Read more
By Jacqueline Lisk Rachel Barek, CEO and co-founder of creative agency Said Differently, says advertising agencies have failed to evolve. “Companies have innovated in terms of the types of work that they do,” she says. “But no agency was purpose-built from the ground up for all the needs of a modern CMO.” The times are … Read more
