By Pierre Bouvard How would you answer? What percent of sales are driven by each element? Answers should add up to 100%. NCSolutions provides the following definitions of what they call the “Five Keys of Advertising Effectiveness”: “CREATIVE quality measures the influence of advertising by looking at the number of purchases it drives. What this … Read more
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A … Read more
Head of International Effectiveness, Mike Campbell, reflects on the impact of the work that we do in partnership with both national and transnational advertising industry bodies. By helping to up the marketing effectiveness game of the CMO – and by ensuring the CMO speaks the language of the CFO – Ebiquity’s research-led thought leadership content, … Read more
By Kamran Asghar, Co-founder and CEO of Crossmedia, explains the benefits to the bottom line of integrating all elements of campaign conception, management and measurement. The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm. Distilling … Read more
Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was the #1 new Flavored Malt Beverage multipack and single serve*, Modelo is celebrating the expansion of Modelo Spiked Aguas Frescas to strong Modelo markets across the country by once again honoring the street vendor community that made traditional aguas frescas a beloved … Read more
“The Missing Review” is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes … Read more
NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. “At a time when Telemundo is the most-watched network in prime time, we … Read more
By Daisy Expósito-Ulla There was some intentionality in the move, I have to admit. As we set out to find a new office after the pandemic, a space that would accommodate a new hybrid work model, a bunch of “what-ifs” came up but one in particular felt the most appealing: “What if we were to … Read more
For 20 years, Spencer Stuart’s annual CMO Tenure Study has tracked the tenure and backgrounds of chief marketing officers from the top 100 advertisers in the U.S. This report highlights the challenges CMOs face and the opportunities for increasing their impact. We continue to enhance our tenure study, expanding our analysis to include new data … Read more
By Shweta Bhardwaj, Beth Myers, and Eileen Shy Brand and marketing executives at consumer products companies have confronted big shifts in the playing field in recent years. More consumers expect more personalized content, convenience, and fair-trade sourcing. People shop, research, and check out content at any hour, through multiple channels. Determining which e-commerce platform merits … Read more
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, … Read more
Nueva Network announced its partnership with Zeno Media, the largest distributor of exclusive owned and operated multicultural content providing proprietary streaming and digital services, to unveil a groundbreaking digital platform, Nueva Plus. Since its inception in March 2021, Nueva Network has been at the forefront of delivering premium Spanish-language media content, reaching Latinos across the … Read more
By Laura Manning The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented. To read more, CLICK HERE. Courtesy of The Association off National Advertisers
The Latin Recording Academy announced that the 25th Annual Latin GRAMMY Awards® will be held in Miami at Kaseya Center on Thursday, Nov. 14, 2024, in partnership with Miami-Dade County and the Greater Miami Convention & Visitors Bureau (GMCVB). “Since our first awards presentation in the year 2000, the Latin GRAMMYs have provided an international … Read more
By Zuhaly Ramon, MA – Marketing Director | Brand Strategy Expert focused on developing millennial and Gen-Z Latino voices | Share Multicultural Marketing Insights We are six months away from 2024 Hispanic Heritage Month but if you want to do it correctly – the strategizing, planning, and coordinating of the month’s activities begin now. Each … Read more
By David Tsai In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns. To read more, CLICK … Read more
By NIgel Hollis A couple of weeks ago I published this post asking why and when startups should start investing in brand advertising. My answer was to get ahead of the curve and start brand building while your direct response activities are still working well. In retrospect, it feels like I dodged the real question, … Read more
Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer … Read more
By Scott Blessman, Tracy Broderick, Amy O’Hara, Elizabeth “EZ” Zupkow According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To read more, CLICK HERE. Courtesy … Read more
Pepsi announced the premiere date for its first-ever streaming series, “Talking Sabor,” a food-focused collaboration with restaurateur and award-winning celebrity chef, Aarón Sánchez and COCINA, which he co-founded. During the eight-episode, limited edition program, Chef Aarón and Pepsi invite food enthusiasts and flavor aficionados to talk sabor (flavor) like never before at some of the … Read more
