By cem Erdem – Global Creative Thought Leadership Manager The marketing industry is almost unanimous in their belief that attention plays an important role in advertising success, and the vast majority believe that attention has an important influence on creative effectiveness. However, despite the strong belief that attention matters, there is still a disconnect with … Read more
Survey professionals, including U.S. Census Bureau researchers and statisticians, have been grappling with how to maintain data quality when survey response rates are declining. There have been various explanations for the decline in survey response rates that can jeopardize the quality of the data. Among them is the social capital hypothesis, which attributes the drop … Read more
Telemundo ranked as the #1 Spanish-language broadcast network in weekday primetime last week, fueled by the latest seasons of La Casa de los Famosos and El Señor de los Cielos. According to Nielsen, the network delivered an average of 444,000 adults 18-49, 166,000 adults 18-34 and over 1.3 million total viewers in 7pm-11pm primetime. “Last … Read more
While Hispanic technology leaders believe generative AI (GenAI) will have an overwhelmingly positive impact on their organization, a large majority say they are concerned about managing the associated risks and mitigating the potentially negative impacts. According to the survey of members of the Hispanic Technology Executive Council (HITEC), nearly 70% of executives are concerned there … Read more
A majority of U.S. Hispanics (75%) describe the recent increase in the number of migrants seeking to enter the United States at its border with Mexico as a major problem or a crisis. A majority (74%) are also critical of the way the U.S. government is handling the situation at the southern border. But Hispanics … Read more
By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles. I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries. I was inspired to hear from my … Read more
As President Joe Biden prepares to deliver his third State of the Union address on March 7, Americans view strengthening the economy as the top policy priority for Biden and Congress to address this year. The public’s to-do list is little changed from the past two years, though it differs greatly from 2021, when dealing … Read more
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. … Read more
NBCUniversal Telemundo Enterprises announced the launch of Decisión 2024, its election year multiplatform news and civic engagement initiative across Telemundo’s network, local stations, digital platforms and national and local partners. Decisión 2024 will feature expanded election news and campaign coverage, in-depth national and local Latino voter polls and town halls. It will also include candidate … Read more
Republica Havas has earned eight 2023-2024 ADDY Awards – four Gold, one Silver, one Best of Show and two Best Of – from the Miami Chapter of the American Advertising Federation (AAF) for outstanding creative work across four leading campaigns for four key clients. The winning campaigns, by category, are: 1 Gold, 1 Best of … Read more
PACO Collective announced hiring Felipe Díaz-Arango as the new Head of Strategy, bringing over a decade of diverse agency experience to the role. The current VP and Director of Inclusion and Strategy, Mari Sanchez, will transition into a reduced role working with PACO on special projects as she moves into the next phase of completing … Read more
Explore the unique shopping habits of Hispanic families! Understanding these nuances is crucial for businesses looking to engage effectively with the diverse #HispanicMarket. Dive into our charts revealing how #Latinas and #Latinos shop compared to other Americans. To access report. CLICK HERE.
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice. Timed … Read more
By Joanna Fragopoulos In anticipation of Women’s History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it … Read more
In February, concerns about inflation decreased slightly from the previous quarter, which helped consumer optimism about the US economy reach its highest level in almost two years. Although US consumers felt less pressure to save for an eventual rainy day, 20 percent were still pessimistic about the economy—but this represented the lowest reported pessimism rate … Read more
By Gregory Aston Today, attention is not merely a fleeting commodity but the precursor to meaningful engagement and brand resonance. Beyond the immediate goal of stealing eyes or ears, attention serves as the gateway to forging a connection between a brand and its audience. To read more, CLICK HERE. Courtesy of The Association of National … Read more
By Roxana Lissa If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever. … Read more
By Marcelo Salup Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere … Read more
By Roberto Ramos – ceo / founder / chief creative officer / the Ideatelier : culture is everything How the New Wave Latino Pop Culture Revolution Is the Real Deal Just a couple of weeks ago, Anna Wintour and the Met’s Costume Institute announced both the theme for the next Met Gala and its co-hosts. … Read more
reVolver Podcasts and TV Azteca have announced a transformative partnership aimed at revolutionizing digital audio content for the US Hispanic market. This collaboration combines the legacy and creative force of TV Azteca with the innovation of reVolver Podcasts to deliver captivating programs that resonate with the diverse US Hispanic audience. The partnership launches with hit … Read more
