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Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas

Republica Havas, as agency of record of  Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry. Designed to engage entrepreneurs of medium-sized to large businesses, “Taking Business Further” energetically communicates Ocean Bank’s proficiency in business banking via dynamic video, imagery and messaging that take their kinetic cues … Read more

Sonoro unveils New Leadership Team

Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company’s new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively. The three industry veterans will bring their wealth of experience to Sonoro as it expands its footprint on both sides of the border and beyond. … Read more

U.S. Beverage Signs Partnership with Cervecería La Tropical

US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba’s Oldest Brewery, remixed in Miami since 2021. Under the terms of the agreement, which is effective February 15, 2024, USB will provide sales and marketing support for the La Tropical cerveza portfolio, outside of its key market in South … Read more

Best States for Minority Entrepreneurs

A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality. Vermont, with high business loan approval rates, high minority-owned startup growth, low unemployment, and lower income disparities, takes the spotlight as … Read more

Gustavo Gatell passes …..

For many in the pioneering era of Advertising and Marketing of the US Hispanic Market, Gustavo Gatell was a well respected and loved Media Services Director in New York and Miami. He worked with Castor Fernadez at Castor Advertising in New York, with Daisy Expósito-Ulla and Gloria Constanza at The Bravo Group in New York … Read more

Havas Sharpens Lens on Diverse Audiences with Inaugural Meaningful Brands [REPORT]

Havas has launched the inaugural 2024 Meaningful Brands Special Report in conjunction with Republica Havas and Havas Media Network to sharpen the marketing lens on the fastest growing and most influential audience in the U.S.: diverse consumers. Titled “Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers,” this groundbreaking Special Report presents a close-up … Read more

Sensis Celebrates 25 Year Anniversary

Sensis is celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences. “As we celebrate this significant milestone as an agency, I want to express my gratitude to our clients, staff, and partners who have been instrumental … Read more

Chip Ehrhardt named Chief Sales Officer Lazer Media

Lazer Media announced the promotion of Chip Ehrhardt to the position of Chief Sales Officer. Ehrhardt will take charge of overseeing the sales efforts for the company. In this expanded capacity, he will play a pivotal role in driving the company’s growth initiatives across California and Reno, Nevada, where Lazer Media operates 48 radio stations. … Read more

Programmatic Buying: Where Do We Go From Here?

By Cliff Campeau Yet over half of ad spend is going toward digital media (64 percent in the U.S., according to Marketing Dive and 68.9 percent globally according to Insider Intelligence and Oberlo). Further, most marketers know little about how those investment decisions are being made on your behalf when it comes to programmatic. To … Read more

TelevisaUnivision’s first Super Bowl Broadcast sets a Spanish-language Audience Record with 2.3 Million Viewers

TelevisaUnivision’s production of Super Bowl LVIII delivered the most-watched Super Bowl ever in Spanish-language. The championship game featuring the Kansas City Chiefs’ victory over the San Francisco 49ers made history becoming the longest Super Bowl game by a margin of 10 min 59 seconds. TelevisaUnivision’s United States production of Super Bowl LVIII was a part … Read more

Celebrity Diversity Dominates 2024 Super Bowl Ad Lineup

By Javier San Miguel, Group Creative Director, Sensis While you could count the number of explicitly multicultural spots with one hand (Doritos Dinamita, Jesus gets Us, Google’s Guided Frame, NFL Programs, Microsoft Copilot—did I miss anything?), the most diverse element of this year’s ads is the countless number of self-deprecating celebrity cameos on display. Seriously, … Read more

A Tick Toward Inclusion but Many Opportunities Are Missed

By Darren Martin, Jr., Founder and CEO, Bold Culture Unfortunately, like every other year, 2024’s Big Game ads made us ask the same question, “where’s the diverse talent?” behind and on screen – and more importantly, does it feel authentic? This year felt the same and while some creatives combined culture, impact, and inclusion and … Read more

Republica Havas expands Health & Wellness Division

Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth. Industry veteran Eirasmin Lokpez-Cobo has been promoted to Executive Vice President, Brand Strategy & Consumer Insights, from her previous role as Senior Vice President, Brand Strategy. She brings more than two decades of career experience in developing … Read more

Who Are You? The Art and Science of Measuring Identity [REPORT]

By Scott Keeter, Anna Brown and Dana Popky As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Today, we’re calling out one of those that affects us as pollsters: categorizing our survey participants in ways that … Read more

2020s: The Decade of US Soccer

  By Arthur Forcione, Amrak Solutions Strategic Planner The 2026 FIFA World Cup is fast approaching and it will be the second time hosting for the USA after first hosting in 1994. And to this day it is still the most successful iteration of the World Cup, with record attendance (3.6M) and World Cup Final … Read more

2024 retail industry outlook [REPORT]

As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook. The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by … Read more

The Future 100 Report: Key Takeaways

By Joanna Fragopoulos VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families … Read more

The year ahead for procurement

Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus. We all need priorities to help us focus and marketing procurement is no exception. What’s important is that they keep evolving and the current goals for our Sourcing Forum … Read more

Corona Tools chooses Refuel Agency to Drive Brand Awareness

Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing … Read more

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