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THE 2024 HMC STRATEGIC EXCELLENCE AWARDS – OPEN TODAY WITH EXPANDED JURY OF SENIOR LEADERS FROM BRANDS, MEDIA HOUSES, AGENCIES & MARKET INTELLIGENCE FIRMS

Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. As a testament to this award’s singular position in the marketplace, HMC welcomes … Read more

One astronaut and two in advertising appear in book about Cuban women

Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut. Dr. Serena Quiñon Sánchez, a well-known medical scientist and NASA Astronaut, is … Read more

ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign

EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, … Read more

THE SUPER PARADOX

By Pablo Buffagni – BBQ Agency We share the exclusive column from CIRCULO CREATIVO for LatinSpots with Pablo Buffagni, President and Creative Director of BBQ Agency, and Creative Director of one of the first bilingual and bicultural commercials created by a Hispanic agency for the Super Bowl, by Conill for Toyota in 2006. In this … Read more

In a World of Digital Trends, Be a Classic

By Cristy Clavjio-Kish, Founder, Talento Unlimited & Entre Mujere LIVE!  While navigating through Miami traffic, a pressing thought emerged regarding the landscape of content creation and branding: the precarious balance between trending topics and core audience engagement. This shifting dynamic reminds me of a poignant quote by Somali-American model and actress Iman, “In a world … Read more

MEL announces New Leadership hires

MEL (Messianu/Edelman/Lerma) announced three new leadership hires in Strategy, Creative and Client Services. Omar Quiñones joins MEL as Chief Strategy Officer, Danny Alvarez as Executive Creative Director, and Jennifer Rangel as Head of Client Services. These three new appointments continue solidifying MEL’s integrated marketing communications offering for the U.S. Hispanic market. In their new roles, … Read more

How Brands Can Authentically Engage Hispanic Creators  [REPORT]

BODEN influencer team sat down with Hispanic creators for our latest report, “How Brands Can Authentically Engage Hispanic Creators.” Below we’ve included a few key takeaways from the report: Collaborating with diverse creators goes beyond ticking boxes; it’s about deepening relationships with the Hispanic community. Fair compensation for diverse creators aligns with industry standards, offering … Read more

Five Leading Media Advocacy Groups to Make Diverse Content Creators and Talent More Discoverable, Accessible

Gracenote, the content metadata business unit of Nielsen, is joining forces with leading advocates for equitable representation in media on a new Studio System feature, Diversity Spotlight. The enhancement leverages insights from IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) and Coalition of Asian Pacifics in Entertainment (CAPE) to highlight people and projects that … Read more

The creator economy in 3D [REPORT]

The creator economy is changing how consumers interact with brands, media, and purchasing channels. In the latest iteration of the CMO Program’s Creator economy in 3D report, we found that three out of five consumers surveyed are likely to positively engage with a brand with the right creator’s recommendation. Read on to discover how brands … Read more

Language and Traditions Are Considered Central to National Identity [REPORT]

By Christine Huang, Laura Clancy and Sarah Austin Results of a Pew Research Center survey highlight language and customs as key components of national identity, while views on the importance of birthplace and religion are more divided. Across more than 20 countries surveyed, a median of 91% say being able to speak their country’s most … Read more

The big themes for 2024

The WFA’s experts identify five areas for action in the year to come. 1 – Sustainability After COP28, it’s time for the work to begin. Whilst both environmental and social sustainability are as high profile as ever, sustainability has been in decline for the past two years. This is a familiar pattern that has been … Read more

2024 State of Programmatic [REPORT]

Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape. The report makes clear that advertisers are turning to … Read more

How Brands Bolster Their DEI Efforts Amid Growing Turbulence [PODCAST]

Bud Light. Kohl’s. Target. These are just a few of the major brands that faced a serious backlash last year for embracing in their marketing and merchandising efforts. But the backlash sparked an additional backlash. To read more and listen to podcast, CLICK HERE. Courtesy of The Association of National Advertisers    

Inclusion, Equity and Diversity C-Suite Survey [REPORT]

Employers are being confronted with numerous legal and workplace complexities in managing inclusion, equity and diversity (IE&D) programs, from the repercussions of the U.S. Supreme Court’s decisions to roll back affirmative action college admissions policies to new anti-IE&D state laws to mounting calls to take a stance on social issues. To gauge how employers are … Read more

Major shifts are occurring within the CEO mindset [REPORT]

CEO focus has moved from being stakeholder dominant to shareholder dominant, with significant changes occurring with the issues that influence decision-making compared to last year’s data. CEOs are also feeling increasingly positive about marketing and their CMOs. In 2023, more CMOs received a “Grade A” from their CEO for overall performance in their role with … Read more

Marketing Performance versus Business Performance: What to Prioritize?

By Scott Smigler The alignment of marketing strategies with overarching business objectives is becoming increasingly crucial in a business landscape more obsessed than ever with ROI. Traditionally, marketing performance has been evaluated through channel-specific metrics. However, this approach often overlooks the broader business objectives, leading to a misalignment between marketing efforts and overall business performance. … Read more

Demystifying the Differences Between Linear TV and CTV

How to navigate the interconnected realms of streaming and linear TV advertising By Steve Paule The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms. To read … Read more

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