Do you develop your strategy outside-in or inside-out? Learn the difference between strategy-as-fit and strategy-as-stretch and why the best starting point may be different than you think. One of the fundamental questions in strategy is that of where to start: inside, or outside your organization. It matters because the answer implies different philosophies about the … Read more
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural and diverse media and marketing efforts initiated by all GroupM agencies: EssenceMediacom, Wavemaker, and Mindshare. The goal of the division is to provide clients with a truly relevant and informative point of view of diverse audiences across the … Read more
By Anthony Flaccavento I have to admit surprise at how generative AI has so quickly grabbed everyone’s attention in 2023. Clearly, AI’s growing importance in advertising is undeniable, and I look forward to how it will shape our industry in the coming months and years. At the same time, we are on the cusp of … Read more
The Museum of Broadcast Communications announced the selection of 12 new Legends inductees into the Radio Hall of Fame for 2023, recognizing the talents and efforts of on-air personalities, programmers and operators who contributed with greatness to the radio industry and have since passed away. The following 12 radio legends take their … Read more
Leaders of the U.S. advertising industry launched a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation. The Association of National Advertisers (ANA) and 4A’s are creating the Responsible Privacy … Read more
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI. The immediate internal gains from using … Read more
“Well done is better than well said.” -Benjamin Franklin Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem. … Read more
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well. iSpot’s new report around Spanish-language TV advertising shows which brands are increasing Spanish-language ad focus YoY, key industries, daypart adjustments, top programs and more. Here are some of the highlights: Spanish-Language Ad Surge: In the first half of … Read more
By Robert Gibbs Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone … Read more
by Santiago Solutions Group Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina identity is connected to cultural pride around … Read more
The 2023 Connected consumer survey explores device usage as a gateway to meaningful connections, better health, safer homes, and valued virtual experiences. This year, consumer concerns around digital fatigue, well-being, and data privacy and security persist, while the “just right” balance between virtual and physical worlds remains elusive. Tech companies that help consumers find that … Read more
By Inspira Marketing Customer data is the heart of marketing, and probably always will be. Demographics, consumer profiles, buying trends, regional preferences, and past performance are all part of this the stew (and it’s invaluable to marketers). But without hard data on how customers feel about our ads and our experiences, we’re only getting half … Read more
The Latino Corporate Directors Association (LCDA) announces the release of its latest report, the 2023 Latino Board Monitor, revealing an increase of Latino board representation by 1% on Fortune 500 boards and 0.8% on Fortune 1000 boards—a notable achievement, and one of the most significant increases since 2020. Still concerning, by 2060, Latinos are expected … Read more
The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, … Read more
By Shannon Robichaud Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the … Read more
By Derrick Raphael Pacheco – Department of Educational Leadership and Policy Studies, Florida State University Center for Hispanic Marketing Communications ( ADV 5415: Hispanic Marketing Communications/ Dr. Sindy Chapa ) Throughout history, we have had many ways to identify and define cultures and civilizations. We as human beings have been fascinated with studying ourselves, both … Read more
Finhabits, a financial technology platform that more than 680,000 U.S. Hispanics use to invest and access financial education, has released a new report on Hispanics’ growing wealth and investing behaviors. The report, “Power in Numbers: The $113 Trillion Unseen Hispanic Wealth Opportunity,” offers an in-depth look at the impact of the country’s fastest-growing demographic on … Read more
Despite the challenges journalism is facing — AI, misinformation, even the business models on which it was built — the next generation of journalists are bringing a commitment to truth, justice and integrity to their work. We surveyed new journalists to find out what they think about the future of journalism and how they might … Read more
The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies’ gaps in Latino representation. Unfortunately, this report confirms there has been no significant increase in U.S. … Read more
By: Jessica E. Peña, Ricardo Henrique Lowe Jr., Merarys Ríos-Vargas Eight Hispanic groups reached a population of a million or more in the United States in 2020, including the Colombian and Honduran populations that reached that milestone for the first time in census history, according to newly released detailed 2020 Census data. While the Mexican … Read more
