By Sylvia Vidal – Senior Vice President, Insights | Qualitative & Quantitative Research | U.S. Multicultural & LGBTQIA+ Research | Inclusive Research Advocate | Latin America & Caribbean Research Specialist The narrative of Hispanic Americans is richly bilingual, a testament to a community where language is as much about cultural identity as communication. The ability … Read more
25 years ago we began publishing HispanicAd.com to serve the US Hispanic advertising, marketing, media, public relations and research industries. A lot has happened since we first began until today, we have enjoyed every step of the way. We have grown to include our feature publications Hispanic TV Programming Report, Hispanic Content Data & Social … Read more
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years. Two-thirds of major multinationals now … Read more
By Bill Stratton A few months ago, Tom Hanks warned that his likeness had been used in an AI-generated advertisement without his permission, yet another powerful reminder of what AI can now do. This was clearly a misuse of the emerging technology. However, AI can also serve a more positive role for both streamers and … Read more
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been many unique learnings for all segments – through partnerships with brands and organizations, attendance … Read more
We were not mistaken last year when we discussed that solutions based on strength would continue to gain ground in the world and that citizens’ reaction to uncertainty would be disenchantment and evasion. And because of this, social networks, led by TikTok, would transform information into entertainment. We highlighted the importance of expressing emotions and … Read more
By Nigel Hollis Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facing advertisers: how to get attention. His answer is creativity. People would rather not be exposed to advertising, so creativity provides the means to get their scarce attention. However, there are a couple of points implied in his … Read more
By Mike Hauptman Many indie agencies are now finding themselves as the dog that caught the bus. In the new efficiency-oriented market environment, they’ve successfully made the pitch to brands that a leaner and hungrier agency can deliver better performance with lower costs than the brand-name agencies that historically managed their marketing spend. To read … Read more
By Nigel Hollis OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cannes, and my advice is more likely to win you an Effie. But hey! Maybe you can do both! With that in mind, here is my three-step program to increase the probability of your achieving advertising … Read more
United States multicultural advertising and marketing spending, including Hispanic, African and Asian American markets, is expected to surge 8.4% to a record $45.83 billion in 2024, following decelerating growth of 5.7% in 2023 compared with the strong upswing in 2022, according to new research released today by PQ Media, the world’s leading provider of media … Read more
As the nation prepares to ring in the new year, the U.S. Census Bureau today projected the U.S. population will be 335,893,238 at midnight EST, on Jan. 1, 2024. This represents an increase of 1,759,535 (0.53%) from Jan. 1, 2023, and 4,443,957 (1.34%) from Census Day (April 1) 2020. In January 2024, the United States … Read more
The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and … Read more
HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2023 Hispanic Market Overview – titled “A Call For Full Inclusion” To download click on image or CLICK HERE
HispanicAd wishes you, your team and families a Happy Holidays
By Kevin McElrath and Erik L. Hernandez Even among bachelor’s degree holders in the same field of study, women generally earned significantly less than men in 2022, according to new data released by the U.S. Census Bureau. A recently released table package shows that men with a bachelor’s degree or higher earned more than women … Read more
By Mario X. Carrasco Multicultural marketing has emerged as a critical strategy for brands seeking to reach and engage a broader audience in today’s interconnected, global marketplace. However, the days of generic, one-size-fits-all campaigns are long gone. Today’s discerning consumers demand authenticity and cultural relevance, and it’s up to brands to rise to the challenge … Read more
By Mario X. Carrasco While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they’ve never frequented if … Read more
By Rakesh Kochhar and Mohamad Moslimani The economic downturn caused by the COVID-19 pandemic put the financial security of U.S. households at risk. The initial shock caused about 25 million workers to lose their jobs within three months, from February to April 2020, and it took about two years for the nation’s employment level to … Read more
Financial services and the tools they provide can be invaluable for economic mobility and wealth building, but many of the benefits have been hard to reach for Latinos, many of whom live with unmet needs. While they represent about 20 percent of the US population and are a growing economic bloc, Latinos have not had … Read more
By Alistair Goodman Third-party cookies are finally set to deprecate on Chrome in 2024, but the industry is still reluctant to change. So long as cookies remain available, advertisers, publishers, and their partners will continue to rely on a soon-to-be-old, data-rich way of targeting audiences. To read more, CLICK HERE. Courtesy of Association of National … Read more
