In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what’s next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer … Read more
By Dominick Fils-Aimé At ANA’s Multicultural and Diversity Conference in October, AIMM recently highlighted how its systemic interventions are driving change across the marketing ecosystem in respect to multicultural marketing and DEIB and shared the different resources its providing to support brands in their journey to be more inclusive. AIMM also created its GrowthFront initiative … Read more
In the ever-evolving digital landscape, Content Creators wield significant influence, shaping our world through their creations and attracting an increasing share of marketing investment. This newly released study offers the first statistically reliable look at the Creator landscape. It sheds new light on the size, shape and motivations of this influential community and the evolving … Read more
This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates … Read more
By Pierre Bouvard Jason Brownlee, Founder of the UK analytics firm Colourtext, studied the impact of word density on the effectiveness of audio advertising in his blog originally published for Colourtext. His research found cutting words from audio copy improves brand effect and grows site traffic. A major new study finds the lower the audio … Read more
In the latest edition of The Wheelhouse, Tom Loughnan, Director of Analytics, recommends eight tools and techniques to elevate marketing effectiveness above the marketing sandpit and build credibility across client businesses, not just in the marketing department. Tom’s eight-point action plan is designed to make marketing effectiveness a key driver of better business performance. “So, … Read more
Uncovering culture explores the ways and extent to which US workers “cover”—that is, downplay known disfavored identities to fit into mainstream corporate cultures. This research questions orthodoxies of authenticity and power, including perceptions of psychological safety, to meaningfully move towards equity and belonging in the workforce. To download report, CLICK HERE.
Sharpen your skills for the year ahead with the ANA’s dynamic curriculum focused on marketing’s most timely areas of development – Brand Building and Creativity, Media Innovation, DEIB, and Sustainability. Get top training from the industry’s leading marketers. On-demand for FREE. Beginning on November 30, the entire marketing community will have complete, on-demand access to … Read more
By Allen Adamson From one industry to the next, there’s no question that business success relies on innovation. Innovation grows a business, and helps it stay ahead of the competition. While many marketers begin their quest for innovation by asking “what,” more and more of today’s highly successful businesses are the result of those asking … Read more
KPMG conducted a survey of consumers to better understand the impact of current economic conditions on their entertainment choices, and to gather their opinions about streaming pricing trends, content options, and the impact of the Hollywood strikes on the availability of new movies and series. After years of strong consumer demand and numerous streaming launches, … Read more
The ANA, 4As, PR Council, and their members have partnered on the first industry collaboration of its kind to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency … Read more
By Tammy Greenberg The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their … Read more
Improvement relies on measurement. What can’t be measured can’t be enhanced. Steal this KPI cheat sheet to guide your business strategy. To be a world class CEO, you can’t just focus on business KPI’s… You need to understand your performance as a leader and as an individuel too. Don’t leave it to a guess, start … Read more
Entravision Communications Corporation announced the hire of Jack Randall as Executive Vice President of Political and Strategic Sales, effective November 13, 2023. In his new role, Mr. Randall will lead the development and execution of high-impact sales strategies tailored specifically for the political and advocacy sector. Mr. Randall’s expertise and understanding of the unique needs … Read more
By Mark Failla When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television’s reign as the go-to advertising medium for reaching key voters en masse. While “I Like Ike” may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now … Read more
The National Retail Federation released its Principles for the Use of Artificial Intelligence in the Retail Sector to support the industry’s artificial intelligence (AI) governance and strategic planning. Developed through its Center for Digital Risk & Innovation, the principles encourage appropriate and effective governance of AI, promote consumer trust, and facilitate ongoing innovation and beneficial … Read more
The analysis covers projected births, deaths and net international migration in addition to population size and composition by age, sex, race, Hispanic origin and nativity.
The latest edition of The CMO Survey features responses from 316 senior marketing executives on the current landscape and trends marketing leaders and stakeholders are observing. The survey dives into a decline in the use of channel partners, a rise in digital marketing spend, and an alignment between marketing and sales leaders. Influencer usage in … Read more
Using data from the International Database, the U.S. Census Bureau estimates the world population hit 8 billion on September 26. Emphasis on the word estimates. There are many sources of uncertainty in estimating the global population, and it’s unlikely this population milestone was reached on that exact date. For example, the United Nations (U.N.) Population … Read more
By Chuck Kapelke When marketers at chocolate-maker Ferrero wanted to promote Kinder Joy egg-shaped chocolates around Easter, they partnered with Allionce Group, an agency that specializes in marketing in family-friendly venues like zoos, aquariums, and science museums. The resulting campaign was “EGGstravaganza,” a program that included Easter egg hunts, scavenger hunts, and other branded activities … Read more
