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d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards

d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association’s National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago, where d exposito & Partners received the following esteemed recognitions: Digital Platform PR Program … Read more

ANA announces 2023 Multicultural Excellence Award Winners

Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won the Best in Show award in the 2023 ANA Multicultural Excellence Awards competition for the campaign “Cost of Beauty.” The campaign was created for the Dove Self-Esteem Project and includes a three-minute film that illustrates the impact toxic beauty content on social media can … Read more

Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?

By Louis Maldonado Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center … Read more

How Fintech is Changing the Way Gen Z Manages Money [PODCAST]

By Mario X. Carrasco Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd’s murder, which sparked national protests for … Read more

Why Cultural Competence Is Critical In The Age of Multicultural Data

By Mario X. Carrasco Programmatic media buyers know that multicultural audiences are a rapidly growing and vital market segment. However, advertisers also know that targeting these audiences can be challenging, especially for those lacking cultural competence. Cultural competence is essential for programmatic media buyers aiming to reach multicultural audiences effectively while avoiding costly mistakes. What … Read more

New Data Showing the Highest School Enrollment Count in Years

Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment … Read more

Women in the Workplace 2023

By Emily Field, Alexis Krivkovich, Sandra Kügele, Nicole Robinson, and Lareina Yee This is the ninth year of the Women in the Workplace report. Conducted in partnership with LeanIn.Org, this effort is the largest study of women in corporate America and Canada. This year, we collected information from 276 participating organizations employing more than ten … Read more

Gray Promotes Jason Hall to Vice President

Gray Television, Inc. announced the promotion of Jason Hall to Vice President of Spanish Media Sales, GrayTV Telemundo Station Group. For the last 14 months, Jason has served as the Senior Director of Spanish Media Sales guiding advertising sales growth for GrayTV Telemundo Station Group, which is comprised of 42 Telemundo affiliate markets, including eight … Read more

Engagement and emotions are triggered by audio

A recent study using neuroscience and cognitive research has found that audio ads consistently drive higher levels of engagement compared with other media formats. Not only that, but this high level of engagement persists whether the audience is listening to music or podcasts. These results highlight the strength of audio as a medium. When used … Read more

People Believe Sustainability is Important, but Perceive Cost and Convenience Barriers [REPORT]

MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program. To uncover data about consumers’ perceptions … Read more

Multicultural Marketing Excellence Doesn’t Just Happen

By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells Multiculturals are Fortune 500 companies target sweet spot and the core growth customer to futureproof their business given the majority of consumers under 45 are Multicultural or Multi-racial, rising to 48% of the total population over next decade, and their prime earning years. They … Read more

Hyundai Motor America and Lopez Negrete Communications Bridge Generations and Cultures in New Palisade SUV Campaign

Hyundai Motor America with Lopez Negrete Communications will introduce the 2024 top-of-the-line midsize SUV, Palisade, to Latino consumers with “¿Viste?” (Did You See It?) an innovative new campaign aimed at savvy Latinos. With its perfect blend of utility, value and luxury, the Palisade promises to transform the way Hispanic families travel. The campaign will consist … Read more

NTERTAIN joins forces with Chemistry Cultura

NTERTAIN announced a joint venture with Chemistry Cultura, a minority-certified marketing agency with clients including Carnival, Comcast, Heineken, Microsoft and NFL (a joint client of NTERTAIN). The two companies offer disparate products and services, but combined go-to-market with a 360° offering helping brands engage the booming U.S. Latino marketplace. “Music is one of the most … Read more

Hispanic? Latino? How the language of identity is shifting over time

Hispanic Heritage Month celebrates a U.S. population of 64 million that’s diverse, growing and constantly changing. But can a single term like Hispanic or Latino describe a group with such varied ancestry and geographic origin? Mark Hugo Lopez from the Pew Research Center and Cristina Mora from UC Berkeley’s Department of Sociology join John Yang … Read more

The Future of Media Agency Models: Change is Coming

A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands looking to improve their agency model with just 11% of respondents believing their current agency model fits their future needs, while 24% believe it is unfit for future purpose. Media Agency Models The survey shows that flexibility, speed and integrated … Read more

Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape

With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Any meaningful engagement with audiences requires a deep understanding of people, but building meaningful relationships with Hispanic audiences can be more complex. That complexity stems from the … Read more

For US consumers, it’s a matter of ‘and’—not ‘or’

They don’t want one thing or another—they want both, but in different ways. Today’s consumers don’t fit into neat segments. They’re living in a world of “ands,” to cite a phrase that we’ve been using to describe the seemingly contradictory shopping behaviors of people across the globe. The phrase very much applies in the United … Read more

R.I.P. GENERAL MARKET: THE MAINSTREAM LEADS WITH CULTURE

In the latter half of the 20th century, a theory emerged—and is still promoted today—that the cultural orientations of Hispanic and Asian immigrants and their descendants would diminish as they “became more acculturated.” A new study by the Hispanic Marketing Council (HMC) shows the opposite is true: non-Hispanic white (NHW) 13-to-49-year-olds have been more influenced … Read more

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