Realities of Latino Representation in TV & Film: New LDC Report Unveiled [REPORT]

The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen. Calling Out Specific Networks: The report calls attention to specific cable and premium cable networks, such as HGTV, Discovery, TLC, and HBO (all owned by Warner Bros. Discovery), … Read more

Understanding audiences is critical in effective cross-media strategies

Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in … Read more

Sales and Marketing Leaders seek better COLLABORATION

Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey, according to a new … Read more

4A’s Chair: Client Category Exclusivity Is A ‘Dated Concept’

By Bill Duggan / ANA Bill Duggan: Let’s talk about some of the timely issues in the industry, particularly as they relate to client-agency relationships. Sharon Napier: Our industry is in a time of reflection. We’re thinking about the future of our industry and the talent that will be our future, client-agency relationships and how … Read more

Can This Client-Agency Marriage Be Saved?

By Joanne Davis, ANA Faculty Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that’s the case, it’s time to go into a full-on agency review, … Read more

Why Focusing on ChatGPT Will Lead Marketers Astray

By Jay Friedman We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after … Read more

The media industry has trust issues. It’s time to solve them

By Karthik Rao, CEO, Audience Measurement Business As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited. Simply knowing, for example, that a medical practice or a university has been recognized for … Read more

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever “Nos Inspiras Tú,” and Mattress Firm “Hablemos de tu Descanso” and also won the Mosaic … Read more

C-SUITE LEADERS FROM CIRCLE K, HYUNDAI, MEDIALINK, MOLSON COORS, STATE FARM & TELEVISAUNIVISION HEADLINE 2023 HMC ANNUAL SUMMIT

Business leaders, award-winning creatives, newsmakers and influencers will cover the most pressing topics in marketing at the Hispanic Marketing Council’s 2023 Annual Summit with one thing in common: a laser focus on Hispanic marketing. The HMC Annual Summit, developed by industry leaders with multicultural expertise, is the only Hispanic-centric marketing conference in the U.S. This … Read more

Determining sponsorship ROI

The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals … Read more

2023 U.S. Population Estimates by Age and Sex

The U.S. Census Bureau released a downloadable file containing estimates of the nation’s resident population by sex and single year of age as of July 1, 2022. In the coming months, the Census Bureau will release additional population estimates for cities and towns, as well as national, state and county population estimates by age, sex, … Read more

Raúl Alarcón to be inducted into AAF – Advertising Hall of Fame

Chairman of the Board and CEO, Spanish Broadcasting System, Inc. Raúl Alarcón is a veteran of the entertainment industry and the chief architect behind the creation of one of the nation’s largest Hispanic-owned and operated multi-media companies. Today, that entity, Spanish Broadcasting System (“SBS”), caters to millions of listeners and viewers and thousands of advertisers … Read more

Estrella Media announces formation of EMAS Commercial Sales Team

Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media. “This is a big … Read more

The Youth Kaleidoscope [REPORT]

FleishmanHillard’s global Culture Unit released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. To date, much of the research surrounding Gen Z and Gen Alpha presents a fairly one-dimensional view. Both groups are often portrayed as ‘freedom fighters’ rebelling against systems and structures … Read more

Jo Muse passes

Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo … Read more

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