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2023 HMC – Hispanic Market Guide explores Inclusivity, Intersectionality, Trust, Bingeability in Entertainment, Media Consumption & More …. [DOWNLOAD REPORT HERE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and … Read more

Education Does Not Resolve Gender Wage Gap

By Kevin McElrath and Erik L. Hernandez Even among bachelor’s degree holders in the same field of study, women generally earned significantly less than men in 2022, according to new data released by the U.S. Census Bureau. A recently released table package shows that men with a bachelor’s degree or higher earned more than women … Read more

Beyond Stereotypes: Embracing Specificity for Authentic Multicultural Marketing

By Mario X. Carrasco Multicultural marketing has emerged as a critical strategy for brands seeking to reach and engage a broader audience in today’s interconnected, global marketplace. However, the days of generic, one-size-fits-all campaigns are long gone. Today’s discerning consumers demand authenticity and cultural relevance, and it’s up to brands to rise to the challenge … Read more

Overcoming the Limits of Multicultural Marketing [PODCAST]

By Mario X. Carrasco While diversity and inclusion have recently come under fire in several industries, the expectation consumers set in 2020 for brands to be more inclusive stands. A ThinkNow study revealed that over 45% of consumers are willing to go out of their way to shop at a store they’ve never frequented if … Read more

The economic state of Latinos in America: Advancing financial growth

Financial services and the tools they provide can be invaluable for economic mobility and wealth building, but many of the benefits have been hard to reach for Latinos, many of whom live with unmet needs. While they represent about 20 percent of the US population and are a growing economic bloc, Latinos have not had … Read more

Creative and Audience Modeling Should Be Front and Center

By Alistair Goodman Third-party cookies are finally set to deprecate on Chrome in 2024, but the industry is still reluctant to change. So long as cookies remain available, advertisers, publishers, and their partners will continue to rely on a soon-to-be-old, data-rich way of targeting audiences. To read more, CLICK HERE. Courtesy of Association of National … Read more

“AI” voted ANA 2023 Marketing Word(s) of the Year

Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. The ANA staff identifies a list of finalists and then asks members to cast their votes to determine the winner. The survey has two questions: What word should be the ANA Marketing Word of the Year? Why did … Read more

Teens, Social Media and Technology 2023 [REPORT]

Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant,” according to a new Pew Research Center survey of U.S. teens. The survey – conducted Sept. 26-Oct. 23, 2023, among 1,453 13- to … Read more

The Jury Speaks

Circulo Creativo has gathered top creative executives that have participated as Jury Members to discuss their experiences. CLICK HERE to view the jury insights.  

Creative Trends Report 2024 [REPORT]

Our annual trends report 2024 cuts through creative industry trends and explores the power of world building and storytelling to shape new futures. Drawing on the collective research and insights of strategists, futurists and innovators from across our global network, our Creative trends report elevates the power of hope in a volatile world, and provides … Read more

A Picture’s Worth a Thousand Words – But Are They the Right Ones?

By Hanna VanKuiken It’s long been said that an image is worth a thousand words. Expressions, lighting, context and scenery, movement, color, and gestures are some of the elements that photography uses to deliver complex and layered messages that can be “read” in an instant. It’s for this reason that photography is one of the … Read more

Attitudes on an Interconnected World [REPORT]

By Richard Wike, Janell Fetterolf, Moira Fagan and Sneha Gubbala How close do people feel to others around the world? How much do they want their countries involved in international affairs? How do people’s experiences with travel and feelings of international connectedness relate to their views about the world? These are among the questions we … Read more

SBS President/COO Albert Rodriguez Announces Resignation

By Adam Jacobson It was rolling along as another typical quarterly earnings call, held one week after the company released its third quarter earnings results. Then, just after the last question e-mailed to the C-Suite from a financial analyst was answered, a big surprise came from Spanish Broadcasting System‘s longtime day-to-day leader: He’s leaving.   … Read more

4.8% Growth for 2024, Marking Continued Adspend Acceleration Into 2025 and Beyond

Zenith’s latest Advertising Expenditure Forecasts, published today, reports continued resilience and forecasts 5.3% global advertising growth for 2023, which is above initial expectations given a healthier than expected Q3 for major digital advertisers. Global adspend growth is expected at 4.8% in 2024, excluding U.S. political spending*, aided by events such as the Olympics as well … Read more

The Way Top CMOs Are Overcoming Today’s Challenges

By Ashley Miles If there’s one thing that those of us who have had the privilege to serve alongside the top CMOs and leadership teams know, it is that the best of us consistently find ways to confront disruptive 800-pound gorillas throughout our career journeys – often, together. To read more, CLICK HERE. Courtesy of … Read more

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